According to new research from Gartner, significant changes in the Business Intelligence (BI) market indicate that by 2014 most enterprises will possess BI that is IT-owned and report focused. The result -- a change in how enterprises access BI and where they buy it from. 

By 2014, four major trends will emerge and mature, completely transforming the market and forcing companies to adapt or lose out. Not the least of these trends is the development of the BI market for mobile devices which will see 33% of all BI functionality used exclusively on handhelds.

The research, which has just been published in Gartner’s (news, sitePredicts 2011: New Relationships Will Change BI and Analytics, indicates that enterprises are starting to create entire environments consisting of collaboration technology, social software and BI to give companies competitive edges.

. . .Organizations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision making. BI and analytics leaders should embrace the technology, market and management trends that will transform this field within a few years,” Neil Chandler, research director at Gartner said.

Business Intelligence Trends

The emerging trends identified by Gartner include:

1. Mobile Analytics

With the rapid development of handheld functionality and mass adoption rates across enterprises, by 2014 33% of business intelligence will be through mobile devices. Initially, this will consist of porting existing reports and dashboards to the mobile, but because of the reach of mobile devices, by next year vendors will have developed mobile BI applications for specific tasks or domains.

Mobile BI will enter the mainstream. As a result, organizations should be developing their mobile apps with the help of market and product management departments to create customer–facing mobile BI.

2. Analytic Processing

Within three years, 30% of analytic applications will use in-memory functions to add scale and speed to proactive, predictive and forecasting abilities.

This will grow the performance management and analytic application market with packaged applications offering data mining, forecasting and advanced simulations using complex business rules.

The growing use of sophisticated analytic functions will accelerate the growth of the performance management and analytic application market. Packaged applications will incorporate data and text mining, forecasting and regression, optimization, scoring and simulations using complex data modeling.

Organizations should evaluate trade-offs between build and buy approaches to meet a diverse range of use cases and consider making integration a top selection criteria.

3. System Integrators v Software Vendors

Within three years, 40% of spending on business analytics will go to systems integrators, not software vendors. User-driven initiatives, integration of unstructured content and other external information sources will force enterprises to buy products from systems integrators rather than software companies where they have been traditionally buying until now.

Business users need to be brought into the loop in deciding on software or services/solutions purchases. They need to broaden their evaluations to include service providers, and evaluate them based on industry expertise.

4. BI, Collaboration and Social Software

Within two years, 15% of BI deployments will combine collaborative and social decision making-environments. Over the next 12 to 18 months, Gartner says enterprises will focus on developing these environments as enterprises look to improve performance based on information gathered from these environments.

Investment in collaborative decision environments will be the driver for this, with enterprises looking for BI and analytic applications that link collaboration and social networking with BI.

If you’re interested in more on this the report is available on Gartner’s website for a fee. Otherwise, there is likely to be a lot more about this at the end of the month at the UK Gartner Business Intelligence Summit 2011, and in LA  in May.