Apple has had its turn in the spotlight and, in the eyes of many, blew it by failing to announce the iPhone 5. Its thunder has now been well and truly stolen by Samsung's new super sexy Nexus Prime Android model.
Seconds Out... Round Five
Earlier in the week, it was Apple's turn to grab the headlines, with the iPhone 4S. Next up will be Samsung's time in the mobile spotlight with its latest Android superphone, to be officially announced on October 11. However, Samsung isn't too hot on its secret-keeping, and moles have apparently leaked the specs to the wider world (with videos appearing and then being pulled from YouTube at regular intervals).
The tale of the tape doesn't make good reading for Apple. The leaked specs show the new Nexus Prime (sucessor to Google's Nexus S) as outclassing the new iPhone 4S in most categories. With a bigger screen, there's more room for a bigger battery, allowing the processor to run 500Mhz faster than Apple's.
Sometimes, Looks Are Everything
The device is also a thing of immense beauty, sculpted to better fit around a user's face and supermodel-thin. If Apple was going to bring out a curved iPhone 5, then it will be a distant second in that race. The bigger super-AMOLED screen also offers more real estate, at the same "retina" resolution as Apple, with Android moving away from the physical to on-screen buttons.
Google's new phone could dent Apple's iPhone 5 hopes
The Nexus Prime will also come with the latest version of the Android OS, code-named Ice Cream Sandwich, that will further improve the user experience, and with Google finally having put together a decent mobile app and movie store, it could compete with the iTunes experience.
The odd thing is that Apple might not mind so much, as the iPhone 4S looks to have been specifically targeted to grab back market share in the lower and middle end of the smartphone market with its competitive price and modest improvements.
If Apple can sell tens of millions of iPhone 4S devices, then the queue for the iPhone 5 will likely be far longer than if it had introduced that phone now -- as economic uncertainty continues to hit users' wallets.