Goodbye Google Wave, Hello Facebook Killer?

By Chelsi Nakano (@chelkano) Aug 5, 2010

You heard it right! Google Wave, the collaboration/communication platform that was once postulated to be — among other glorious things — the Second Coming of e-mail, is getting the ax. In a surprising turn of events, the Internet giant and its team of worker bees have announced they're officially halting development on the tool.

Wave's Demise

Wave was unveiled last spring at Google I/O in San Francisco. Initially accepted with much enthusiasm, the few that were lucky enough to try it (it was invite-only for quite some time) were able to participate in real time, threaded conversations that could include photos, e-mails, games, etc.:

Google Wave Inbox Snapshot.

Unfortunately, because it was invite-only, being the first to have access to Wave was similar to being the only person with a fax machine. Sure, it's cool, but if you can't actually use it, then what's the point? And so began the Wave invite wars as Google gave each beta tester five or so golden tickets to hand out to their friends.

Companies like Zenbe and Novell scrambled to release solutions similar to what everyone thought would be the next big game changer, but as the year wore on, Wave lost much of its promise and most users were more than happy to return to their traditional inboxes.

Ultimately, it was this lack of staying power that closed the case. Urs Hölzle, the Senior Vice President, Operations & Google Fellow, put it like this:

Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.

Celebrating Failure

Of course, Google's CEO, Eric Schmidt, doesn't appear to be shaken by the decision. In fact, he attempted to put Wave's failure in a positive light:

Our policy is we try things. We celebrate our failures. This is a company where it is absolutely OK to try something that is very hard, have it not be successful, take the learning and apply it to something new.

Accordingly, it sounds like the cool features that came along with Wave won't be lost and gone forever.

"…we are taking those technologies and applying them to new technologies that are not announced," continued Schmidt. "We'll get the benefit of Google Wave but it won't be as a separate product."

Lesson Learned

While some consider Wave to be a particularly embarrassing flop on Google's part, others are talking about what kind of silver lining it may paint—especially for Google's rumored social network, Google Me.