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You may have dismissed SharePoint 2007 as the web content management system for your internet presence, but with the update to SharePoint 2010, and its improvements to web content management, maybe it's time to reconsider?
The growth of SharePoint within organizations is well documented. However many organizations have been apprehensive in adopting SharePoint as a Web Content Management system for their public internet presence due to the difficulty in customizing SharePoint Server 2007 effectively.
With the release of SharePoint 2010 Microsoft has made a concerted effort to position SharePoint as a leader in the WCM space, prompting organizations that already have deployed SharePoint in an Intranet or Extranet environment to consider the feasibility of adopting the platform. Although many of the technical improvements have already been discussed in various articles the question that most organizations are now considering is if it is worth moving from their established WCM platform to SharePoint. The recent release of the Gartner WCM Magic Quadrant for 2010 has shown that the new version of SharePoint has improved its capabilities in this area.
In this article I try to provide some guidance into some of the advantages, disadvantages and various questions that organizations should be considering when contemplating this move to SharePoint 2010.
Technology Rationalization
It is the dream of every CIO and administrator to reduce the amount of systems that an organization possess and standardize on a platform that will be robust, scalable and ultimately support business goals. If an organization has made a considerable investment internally on the SharePoint platform, most commonly through an Intranet/Extranet/Collaboration presence, then having a completely separate platform for an Internet presence can be a huge hindrance.
By standardizing on SharePoint for all types of Web management there are huge savings that can occur. Savings in hardware, licensing and operational costs can amount to huge sums to an organization. The ability to only have one platform to develop customizations on, one governance model or one common set of skills needed for employees is a very attractive proposition.
If this course of action does occur however, an organization should make sure that firstly SharePoint will fulfill their requirements for a WCM platform. Also if rationalization does occur it could be a considerable amount of time before cost savings are realized. Training staff in a new technology, the cost of transferring from one platform to another or simple change management activities can be sizeable for an organization and should be considered before moving to SharePoint 2010.
Platform Capabilities
With the broadness of the feature set in SharePoint 2010, being able to leverage this in an internet scenario is highly palatable and advantageous.
Not only can the considerable WCM capabilities of SharePoint be leveraged but other important feature sets can also be utilized. The social toolset can be used to create public internet sites that can make use of SharePoint’s considerable tagging, ratings, blogs, wiki and other social engagement features. The search capabilities can be leveraged to create compelling search experiences. Business Intelligence for real time reporting can be combined with rich online InfoPath forms capabilities to create more consumer driven sites.
Other features such as Claims based authentication can be leveraged to allow users to authenticate using a third party provider. Microsoft’s heavy investment into cloud computing also lends itself extremely well in a WCM scenario where potential traffic spikes can be absorbed by the cloud infrastructure.
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