OmniUpdate (news, site) -- the makers of the OU Campus Web CMS primarily targeted at the higher education market -- released version 9.3. The highlight of which is the ability to publish content to Twitter.
Refresher on OU Campus Web CMS
OmniUpdate has traditionally been making small, iterational tweaks and updates to the CMS.
Back in May, we saw version 9 that brought a considerable change in the core and was primarily focused on the developers working with the system.
One of v9's predecessors, version 8.10, was released in both SaaS/hosted and on-premise flavors. On the feature front, we saw multi-language editing/preview and multi-output preview capabilities.
Social CMS? Sure...
And now, it's time to get social. OmniUpdate's new Social Media Publish feature can be used to automatically publish content from the CMS to Twitter.
Speaking of doing small changes at a time, there're no publishing capabilities for other social media tools at this time, but OmniUpdate says it's "planned for a future release."
Wonder how the new feature works? It's all in the name. As you create or update a page, you can create a tweet within the CMS and publish it out. There's a built-in support for using multiple Twitter accounts and publishing tweets to only those that you want to publish to. Tweeting history is stored in the CMS, just like with any other type of content. That also means there's a reporting capability for CMS admins.
Going after the demanding young crowd in the higher ed space would require nothing less (or, honestly, a lot more) on the social media and social networking fronts.
University and college websites not featuring (and properly managing) content from and/or on their Facebook, YouTube, MySpace or Twitter don't have much of a chance of looking appealing to existing or prospective students. After all, they say, it was his college dorm where Zuckerberg started Facebook, and he knew what he was doing.
With this release, OmniUpdate is making baby steps towards a whole new movement of sCMS -- social CMS.