Is your URL shortener failing to meet your business needs? Enter Bizo Switchboard. The folks at Bizo have introduced the open beta of their product, designed to provide third party-certified, anonymous business demographic data on more than 85 million business professionals.
A URL Circuit Board
The Bizo Switchboard provides a composite of the types of people who click on a shared link and develops a post-click experience accordingly. Sure, general link shorteners can tell you how many people clicked on your link or how many of them shared it again, but Bizo says only Switchboard can give you a business demographic insight which can be used to enhance and evolve user engagement.
URL shorteners aren't used to only to save space, they’re used to track and extend their brands and key messages across platforms. Without knowing who's sharing and engaging with your brand, you can only extend so far. Yet, if you knew the “right” audience to target, your information could go farther, while making it easier to drive measurable business results.
How it Works
Once your campaign is activated your Bizo Account Manager will configure your Switchboard account such that any time a user clicks on a link you create in Switchboard, a Bizo re-targeting cookie is placed on the user's browser. This enables Bizo to deliver display ads to your shared link clickers.
Are your shared links reaching your target audience? With Bizo Switchboard you can understand in real time the business demographic or “bizographic” makeup of people that click your shared links. (Company Size, Industry, Job Function and Seniority).
Users can manage their social media campaigns at www.switchboard.bizo.com and as soon as people begin clicking on Switchboard links, can gain a better picture about their users’ demographics, such as industry, company size, location and job function. As well, Bizo Switchboard also enables users to
- Shorten and Publish your shared links
- Track which business profiles are clicking
- Brand your links to stay top of mind long after the click
- Deliver offers to further engage your shared link clicker
- Re-target your shared link clickers wherever they travel online
Easily shorten links and publish to Twitter and LinkedIn right from Bizo Switchboard. If you prefer to publish through other tools or post to other locations simply copy your shortened link and you are good to go.
Does Sharing Influence Engagement?
As the advertising industries battle it out over the behavioral targeting of individuals and companies online, it occurs to us that we don’t really have a good idea how much sharing influences engagement. We only just learned that the ShareThis tool accounts for 10% of web traffic and that Twitter doesn’t drive traffic as much as you think.
Knowing as little as we do, Bizo Switchboard comes at a time when companies are more invested in managing their customer engagement than ever. Providing tools that help us make sure we’re covering the topics that are most relevant and useful for our audience, makes us more invested in every click.