Is 2008 the year of the single person? One can only hope. Besides being unattached, it turns out that we singletons are quite the demographic.
Single adults living alone made up 27 percent of households in the United States in 2006. Market research shows that most singles are under the age of 45 and are more receptive to advertising than married couples.
Single people are also online. According to a recent study by Packaged Facts, 11 percent of singles report spending less time sleeping because of Internet use, compared with 7 percent of wedded Web users.
Several new Web sites catering to the single set have launched recently. Among them is SingleEdition.com, a singles site that the New York Times profiled
. SingleEdition.com "celebrates flying solo, and offers shopping, financial and other advice to help them do so with pride".
With more disposable income than those that are married, it's advantageous for advertisers to pledge their allegiance to those holding the purse strings.
Take for example the recent trend of homeware stores, like Pottery Barn and Williams and Sonoma, expanding their gift registries to be less wedding-themed and more focused on other types of gifting events (think birthdays and housewarmings).
There are already online gift registries exclusively for the single gal. The Well-Heeled Society Gift Registry
, which touts themselves as the original, offered a January press-release on "Seven Sassy Ideas For Hosting a Single Girl's Indulgence Party This Valentine's Day".
AdAge included single women on their list of "Micro Trends That Will Affect America in 2008". The inclusion was not only because women make up the second-largest group of homebuyers in America but also because, as 53 million voters, women constitute a quarter of the electorate.
Furthermore, online dating will continue to be a favorite past-time of those trying to rid themselves of the single status (and stigma). Match.com, Yahoo! Personals, and MSN Dating & Personals are reportedly some of the most heavily trafficked sites globally.
There are also few lesser known social networking sites like Facebook and Myspace that also have a hand in the dating game. Someday these two sites will get some much need publicity and hopefully more people will learn about them.
Finally, even those of us who are permanently tethered to the web can find love.