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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A winding two-lane road curves through a forested landscape on a damp, overcast day. Metal guardrails line the right side of the roadway, while bare deciduous trees and evergreen pines frame both sides of the route as it disappears into the distance.
When AI Agents Can Act, Permission Rules Are the New Guardrails
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Editorial
A beekeeper in a white protective suit peers between two densely populated honeycomb frames covered with honeybees. The image is shot from inside the hive, creating a narrow, immersive view framed by bees and wax comb, with warm golden tones and shallow depth of field.
The CMO's Case for Using AI Beyond the Busy Work
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Editorial
Person wearing a yellow jacket, backpack and wide-brimmed hat stands on a train platform with both arms raised as a departing train recedes into the distance, illustrating a missed connection or missed opportunity.
Acknowledgement Is the CX Strategy Most Organizations Are Overlooking
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A human hand holding a pen writes on a clipboard beside an open laptop, while a robotic hand rests on the keyboard from the opposite side. The image symbolizes collaboration between humans and artificial intelligence, blending human judgment with machine-driven support in digital work environments.
The Best Marketers Right Now Aren't Better Prompters
A red theater curtain is being pulled back by a white-gloved hand emerging from a dark sleeve, revealing a black empty space behind it. The image evokes a reveal, behind-the-scenes look, hidden insights or the unveiling of information.
Customer Trust in the Experience Era Starts Behind the Scenes
Customer service headset resting on a desk in front of an open laptop, with a globe blurred in the background. The image symbolizes contact center operations, remote customer support, AI-assisted service and global customer experience management.
The Automation Era Is Over. Agent Empowerment Is What Comes Next.
Wide-angle view inside the PegaWorld keynote arena before a main session begins, showing attendees taking seats in a large auditorium. Blue PegaWorld-branded screens dominate the stage while yellow and blue spotlights illuminate the venue from overhead rigging. Rows of black chairs fill the floor as conference participants gather and converse ahead of the presentation.
PegaWorld 2026 Helps Usher in the Age of AI Accountability
Scene with big NiCE World sign outside the Walt Disney Dolphin Resort in Orlando, Fla.
NiCE World 2026: The Platform Vision Meets the CX Practitioners
The NiCE World 2026 main stage at the Walt Disney Dolphin Resort in Orlando, featuring large LED screens displaying contact center agents at work, flanking the illuminated NiCE World logo. Philipp Heltewig, Chief AI Officer at NiCE Cognigy, is visible on the right screen delivering his keynote address.
NiCE Launches Dedicated AI Innovation Lab to Push Agentic CX to Enterprise Scale
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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