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What's Next for Big Data? Predictions for 2015

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Some people believe it takes two full years for students to fully understand and master new concepts. The first year in the cycle, when a new concept is introduced, is considered a learning year. The following year is considered a growth and review year.

The thinking holds that while students technically learn about new concepts during the first year, it’s not until the second year that they can truly begin applying them in an active manner, one that displays measurable growth and development.

In many ways, the landscape of big data at the close of 2014 can be described in similar terms.

Generally speaking, 2014 was a learning year. IT decision makers across all verticals realized they could no longer ignore the changing landscape brought on by growth in the volume, velocity and variety of data. Investments were made and infrastructure was overhauled. After many years of pomp and circumstance, 2014 was the year big data finally become the infrastructure of reality.

Hortonworks IPO: Why It Has to Happen Tomorrow

2014-11-December-Wall-Street.jpgYou can bet that the folks at Hortonworks’ won’t sleep much tonight, instead they’ll likely be replaying and rethinking every move they’ve made as a private company and every aspect of their strategy. As the youngest of the three primary, independent, commercial Hadoop distribution providers, they’ve gone from saying that they wouldn’t be talking about an IPO anytime soon, to suggesting that it might happen in 2015, to secretly filing in August, to unveiling the filing last month, to setting the date for the actual offering -- it’s tomorrow.

What’s the sudden hurry?

As Gartner analyst Merv Adrian puts it, “There might not be a better time.”

And, at least in the near term, he may have a point. Unless it’s possible to go back in time, that is.

Wizeline Partners with Salesforce to Deliver Intelligent Product Data

The two-second product pitch for the year-old Wizeline data intelligence platform would be "a new way of thinking about product development."

That's how Adam Sewall, director of marketing and partnerships at the San Francisco-based tech company, sees it.

To boost its data-driven approach to enhancing products, Wizeline yesterday became part of the Salesforce Partner Program and announced the availability of its new Product Tracker application on the Salesforce AppExchange.

IBM Patents Make Data Centers Smart Enough to Handle IoT

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IBM has patented two techniques that use analytics to improve cloud performance and efficiency in the data center. These patents probably won’t be put into practical use for at least a few years, but their development is noteworthy. Essentially, they are part of IBM's plan to stay on top of data center performance demands and needs as the Internet of Things gets into full swing.

Keeping Up with Evolving Business Processes

Thumbnail image for 2014-08-December-OfficeBeverlyGoodwin.jpgAbout a dozen years ago, many companies adopted rolling budgets as a way to update their financial outlook constantly instead of waiting for the end of the quarter or year. Essentially, they viewed each new month as the start of a new year, allowing them to adjust to the future based on trends of the recent past.

Ah, the good old days. Today things move much faster, not just with budget planning but with virtually every business process in almost every large company.

John Burton, CEO of Nintex, argues that this evolution in business processes stems largely from the explosion in unstructured data that allows teams of employees to react to new data, the needs of mobile workers, price changes, social media or other factors that come into play.

CMSWire asked him to share his point of view from the helm of a company that creates workflows for about 5,000 clients.

OpenText Buys Actuate: Beginning of a New Era for ECM?

When content management was introduced in the 1980s, it was cutting-edge, even bleeding edge and promised to transform the ways in which we work and do business. Getting “the right information, to the right people at the right time” was its promise. Much of that its promise has been realized, at least in terms of what we thought of as “information.”

But the world, back then, wasn’t digitized the way it is today. Data was far more static and when we heard “tsunami,” we thought of a dangerous wave of water rather than a wave of information that held the potential for tremendous opportunity. How times have changed.

And for content management vendors, today’s world of big data, small data and analytics opens the door for transformation. By harnessing their existing offerings and leveraging 3rd platform tools, enterprises will be able to engage with their customers and employees in more valuable ways — whether they ‘re pushing the right offerings to customers more intelligently, learning more about which products and services to put to market, becoming alert to customer problems before they become big problems and working more intelligently and more collaboratively with employees and business partners.

IBM is Offering Watson Analytics - At No Charge

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IBM just announced a new use for Watson, its supercomputer: a freemium analytics service that's available to all business users. It provides business professionals a unified experience and natural language dialogue so they can make better use data to achieve business goals, IBM claims.

Since it announced a very limited beta in September, IBM claims 22,000 people have signed up for the service. That seems way below the minimum threshold needed to make this a viable business, which may explain why the company is now opening it up to everyone. The freemium service will automate the once time-consuming tasks of data preparation, predictive analysis and visual storytelling for business professionals.

Making Existing Big Data Investments Work For You

2014-18-November-Unisphere.jpgCIOs and CMOs have stopped talking about big data and data analytics as something they're exploring or planning on looking into in the near future. Analysts and experts rarely, if ever, call big data the "next big thing" any more. Does all this mean big data is over? Just the opposite.

Big data has finally arrived and is quickly maturing. IT leaders are now shifting from thinking about the possibility of making investments in big data platforms to thinking about how to get more out of the investments they’ve already made.

What's Trending in Digital Analytics

2014-17-November-Blackboard-Analysis.jpgDuring a walk up Camelback Mountain in Phoenix one recent morning with my colleague Joe Kamenar, Steve Harris, senior director web analytics, web digital group at Capital One and David Millrod, founder of visualization platform Insight Rocket, we talked about data integration. We talked about analytics staffing. We talked about multichannel attribution models. We talked about “huddles.” Huddles? These practitioner-led discussion groups are the heart of XChange, the digital analytics conference we were attending. Now in its eighth year, XChange huddles reflect what’s on the mind of digital analytics program leaders who work at both global and national brand organizations.

Gartner Tries to Protect Its Magic Quadrants

Gartner really doesn't want to lift the veil of secrecy surrounding its Magic Quadrant (MQ) reports.

The research firm is challenging many of NetScout's requests for information about its business practices, processes and internal review procedures involving the MQ reports. Calling the information confidential, proprietary and tantamount to trade secrets, Gartner filed the objections in connection with a lawsuit in Connecticut Superior Court.

Update: The case is scheduled to go to trial in February 2016.

IBM or Twitter: Who Needed the Deal More?

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IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money.

They needed a boost, and they hope it's each other.

But who needed who more?

"That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.

"For Twitter it's the need for another path to market where they don’t have to compete with the Facebook colossus head-on. For IBM, this is entirely consistent with directions such as Watson where it is striving to establish cognitive computing as the new de facto enterprise solutions building block."

How Big Data Can Make You a Better Marketer

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Big data is everywhere these days. Among other things, it's created some big expectations for marketing — especially when it comes to mining information. And while it may have the potential to change the game when it comes to data driven marketing, the reality is that it has yet to fully deliver due to a myriad of marketing methodologies clogging the funnel.

What does this mean?

Let’s back up for a minute. Before we can tap the results of big data, we need to examine the perspectives that are used to fill the funnel — growth and sales — and think about some of the fundamental shifts that are taking place. Then we’ll more clearly understand how big data fits in.

Tibco Launches New Data Tools #TibcoNow

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Tibco isn't sitting on the sidelines while waiting for its $4.3 billion takeover to close. The company today announced new data tools designed to help it remain competitive.

At its annual Tibco Now conference in San Francisco, Tibco freshened its vision for business analytics with plans for updates for Spotfire and Jaspersoft. It also announced a new product called Engagement Flows designed to give marketers the ability to send personalized offers based on recent customer activity, inventory, historical interactions and data from third-party sources.

The new products build on yesterday's announcement of a new version of its Fast Data platform, which Tibco said would enable its customers to interpret and act on data in any location — on-premises, in the cloud or coming from the Internet of Things (IoT).

IBM's Tencent Deal Could Best Twitter Partnership

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IBM announced today that it has partnered with the Chinese Internet Services Provider (ISP) Tencent Holdings — a deal that has the potential to be a lot more lucrative than its recently announced partnership with Twitter.

IBM is trumpeting this one as a major step into the Chinese market that it has been targeting for a long time. What's really interesting is that the agreement between the two is for the provision of public cloud and Software-as-a-Service (SaaS) solutions in China. Financial terms of the deal were not disclosed.

IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter

2014-29-October-Budgie.jpgTweet this -- enterprise software met social media today in one of the first major business partnerships of its kind. 

IBM and Twitter have joined forces in the red-hot enterprise analytics software market.

The social media platform will integrate its data into IBM's Watson cloud analytics portfolio, customer engagement capabilities and consulting services in what company officials call a "landmark" partnership announced today at IBM Insight, the Armonk, NY-based technology giant's big data and analytics conference in Las Vegas.

Twitter CEO Dick Costolo told the Insight crowd today that no one matches Twitter's ability to deliver real time insights from the real world.

"And IBM brings a unique ability" to deliver analytics, complex systems and data together for deeper trends and insights, he added.

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