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Business Intelligence News & Analysis

IBM Tackles Customer Experience Through New Labs

IBM lead.jpgWhen IBM has a problem, it throws money at it. We already saw this with the skills shortage around big data and analytics. It is taking a similar approach to customer experience and designing engaging interfaces.

In case you didn't know, IBM has an experience design consultancy for clients to help them develop the most effective customer experience for their business. To improve that service, IBM is pumping $100 million into the service itself, is employing an extra 1000 people and is opening 10 new IBM Interactive Experience labs around the world.

 

Maybe Customers Should Choose: Privacy or Free Content

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With all the amazing content available for free on the web, why are customers surprised or upset that companies track your online behavior? Are they seriously "creeped out" that their web searches today drive some of the ads they'll see for the next few weeks? Why?

Does anyone think all that content is pure altruism?

Microsoft SQL Server Wins in a Big Data World

In-Memory OLTP Stored Procedures Based on Usage

While Larry Ellison was in the counting house counting all his money (or trophy homes), Microsoft engineers were hard at work spending thousands of hours building SQL Server 2014.

The new platform that’s being released to manufacturing later today will give Oracle users a boatload of reasons to consider ditching, what many consider to be, an overpriced database of a previous era.

Not only that, but it might give those who are considering SAP HANA for its in-memory capabilities and ability to glean insights from analytical and transactional data a reason to pause and look at Microsoft’s new release.

IBM's 3-Pronged Strategy: Data, Cloud, Engagement

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If it has been abundantly clear for quite some time that IBM is facing a number of significant challenges, it is also clear that Virginia Rometty is a woman that is able to face them. She’s never been one to bandy words, and her message to investors in this year’s annual report is no different. Going forward, IBM will be focusing on data, the cloud and “systems of engagement”. 

Usually, the annual report of any major corporation shares at least two of the qualities of drying paint: it takes a long time and it's not very interesting.

It's Easier than Ever for Your Customers to Ignore You

empowered consumer

Hey marketers: we're living through an age of unprecedented consumer power. If you don't adapt to that fact, you may not be in business long.

That's the simple message from Incite Marketing and Communications' recent white paper, "Peacekeeper, Navigator, Student: The Marketer to 2015."

The report was written by Nick Johnson, founder and CEO of Incite, and was put together after hours of conversations with senior brand executives from companies such as L'Oréal, MetLife, Wells Fargo and Sears/Kmart in addition to conversations from 1,000 other marketing executives from companies worldwide.

Brandworkz Adds BI Dashboard to DAM

Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.DAM that can be used to monitor marketing activities and campaigns as well as digital assets.

The offering, part of a partnership with Differentia Consulting, uses performance data from the cloud-based DAM platform and issues an audit trail and analytics through a single view of assets, marketing activities and campaigns.

IBM, Microsoft, SAP, SAS Lead Gartner's BI Analytics Magic Quadrant

Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms is one of the most dynamic quadrants Gartner produces. It reflects a market that is still growing and intensely competitive. However, all is not well in paradise.

Enterprises are looking to expand the use or even standardize their data discovery platforms for larger business intelligence (BI) deployments. But Gartner reports that many vendors lack the enterprise features around governance, administration and scalability that are required to do this.

Microsoft Brings Business Intelligence Tools to a Billion Screens

Or at least that’s the goal. And if anyone has a chance to achieve it in the near term, it’s Quentin Clark, the corporate Vice President of the company’s Data Platform Group, and his team.

Today the Redmond, Wash.-based company will announce the general availability of Power BI for Office 365, a cloud-based business intelligence (BI) service that gives everyday workers new way to work with data (big, fast and small) in the tools that they already know, namely, Excel and Office 365.

In other words, starting today, everyone can be a data analyst.

4 Ways to Make Yammer a Better Workplace Tool

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Ever since Microsoft bought Yammer in June 2012 and announced plans to integrate it with SharePoint, there has been considerable interest in the social network and getting the most out of it. Now GoodData has entered the fray. It researched how companies use Yammer in the enterprise, and offers four suggestions for improvement.

Google, IBM and the Battle for Automated Customer Experience

Google has pinned its acquisition strategy on data, analytics, robotics and artificial intelligence (AI). IBM is very focused in data analysis and levering its own AI technology, Watson, into other areas. All signs point to a looming battle between these two technology giants.

We Know What You'll Be Eating During the Super Bowl [Infographic]

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Hunches are good, but data is better, so says best-selling author Dan Pink. And in a world of big data and sophisticated analytics, why would you even want to go on a hunch, especially when there’s so much great data available?

Maybe because, in this day and age, huge volumes of variable data come at you with such great velocity that it’s difficult to get an accurate picture of what it’s telling you. Especially if it’s all loaded into a spreadsheet.

And, even if you’re OK with jockeying spreadsheets, chances are the people with whom you want to have conversations and collaborate about the data are not. When they see you coming at them with an Excel file, they’ll run the other way. Send the e-mail with an .xls attachment and they may “accidentally” delete without reading …

 

Is There a Theme to Google's Latest Acquisition Binge?

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Boston Dynamics, Nest and DeepMind. In the past month, Google has gone on yet another acquisition binge, spending at least $4 billion on a trio of startups that seem only loosely connected — robotics, home automation and artificial intelligence, respectively. Is there a central strategy, and what does it mean to the future of Google, the Internet of Things and Customer Experience?

Zettaset and MicroStrategy Deliver Secure, Big Data Insight #MSTRworld

hadoopornohadoop.jpgOK, so it’s not popular to say so, but Hadoop has some real big problems. Among them, the security vulnerabilities that exist “at every layer of the stack,” according to a blog post penned by Gartner analyst Merv Adrian.

So it goes to follow that the enterprises who turn a blind eye to those vulnerabilities might be headed for trouble.

That being said, companies who fail to identify data-driven insights and make decisions around them could be digging their own graves.

Altiscale has the RX for Hadoop Headaches

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Hadoop isn’t easy.

Sure, there are vendors out there who will tell you that it is ... Just take this course or that exam. Work with us side-by-side as we “elephantize” your Enterprise, and presto you’re a pro.

No, you’re not.

Not yet, anyway. Regardless of what any of the 268,000 hits you get when you enter the term “Hadoop training” into Google happens to say. And it’s not that these folks are trying to mislead you — they’ve put their heads and their hearts into encouraging and enabling the widespread adoption of Hadoop.

It’s just that becoming a master at Hadoop (Wikipedia definition: open-source software framework for storage and large scale processing of data-sets on clusters of commodity hardware) takes time, experience, trial and error and enough opportunities to generate a continuous record of success. But that’s not all. As a new technology with a vibrant Open Source community, Hadoop keeps changing, so it’s hard to keep up.

Forrester Names SAP, IBM, SAS, Microsoft Tops in BI

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The functions on business intelligence (BI) suites may have become standardized. But enterprises are still prepared to pay big bucks for products that will give them best-in-class data and insights.

In fact, Forrester maintains, enterprises are competing over the quality of the insights they can draw from their data and the customer experience they can offer customers or clients. The other key differentiator is the ability of those BI suites to integrate with legacy enterprise systems.

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