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Ensighten News & Analysis

Leveraging TagMan's Technology, Ensighten Launches 'Attribution'

2014-27-October-Footprints.jpgAs marketers track their customer's journey across channels, a key factor is creating tags that follow the footsteps.

Ensighten today released a new product called Attribution that is designed to make that easier while reducing spending when integrated with Ensighten's Manage and Agile Marketing Platform.

“Ensighten’s closed loop approach is unique in the marketplace,” Josh Manion, Ensighten's founder and CEO said in a statement. 

Ensighten Buy Adds Analytics to Marketing Stack

Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing analytics. 

Ensighten, based in San Jose, Calif., announced today that it bought San Diego's Anametrix and its cloud-based multichannel marketing analytics platform.

It's another way five-year-old Ensighten tries to compete with the big marketing cloud players. When the company acquire rival TagMan in March, Ensighten CEO Josh Manion said the company is gunning for the Adobe Marketing Cloud. It "provides marketers with the unique ability to derive powerful insights and act on them in real time,” Manion said in a statement.

“In a competitive environment smart and timely actions make all the difference, and we’re proud to be leading the industry towards delivering more relevant and personalized consumer experiences across the entire customer journey,” the company boasted.

Ensighten to Acquire TagMan

Ensighten announced today it will acquire TagMan, its biggest rival in the tag management field.

The privately held company, which recently closed a $40 million series B fundraising, said the acquisition of its London-based rival means it will be serving companies that have a combined $1.9 trillion in sales.

It didn't, however, disclose its own revenue, TagMan's sales, or the value of the acquisition. 

Forrester Analyst: Digital Empowers Customers, Challenges Marketers

James.jpg

With more than 950 digital marketing vendors now offering software and services in about 40 categories, it's getting harder for marketing executives to blend the right mix for their companies.

More and more, they rely on experts like James McCormick, senior analyst for consumer intelligence (CI) at Forrester Research, for guidance. Speaking yesterday at the Ensighten Agility 2014 conference in San Francisco, he outlined the challenges and strategies for marketers making those choices.

Recession Relief: New Job Openings at Citrix, AvePoint, Hootsuite, Pinterest, Dropbox and Apple (21-Mar-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Ensighten Teams Up with iJento to Provide Marketers Better Customer Intelligence #AdobeSummit

Tag-management software provider, Ensighten has announced a partnership with iJento, a digital multi-channel customer intelligence solutions provider. Through this partnership, the two companies will combine solutions to provide marketers with a full picture of customer interactions across channels. 

Ensighten Releases v2.0 of Tag Management Platform, with Visual Tagger, Collaboration Support

Tag management vendor Ensighten has been keeping busy. In the last week, the Cupertino, California-based company has made a stream of announcements, including the 2.0 launch of its platform. 

Ensighten Partners with GSI Commerce for Real-time Tag Management

Tag management system provider, Ensighten has announced it will partner with GSI Commerce, where the latter will be integrating its marketing solutions into Ensighten's tag management solution to improve the digital marketing field.

Recession Relief: New Job Openings at Salesforce, Cloudera, Interoute, Ensighten, Yahoo and Facebook (29-Nov-12)

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Recession Relief: New Job Openings at Twitter, Badgeville, Ensighten, Digitas, Broadvision and Siteworx (8-Nov-12)

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Ensighten Adds Real-Time Tagging for Mobile Apps

The popularity of mobile apps has been a boon to interactive marketers. But how can tags in those apps be modified without requiring a rebuild? To address that issue, Ensighten is now offering a real-time tagging system for mobile apps.

Google Unveils Free Tag Manager, Adds to Marketer's Toolbox

Add tag management to the growing list of Google tools. The technology giant announced this week the first release of its free Tag Manager.

Ensighten Raises US15.5m To Develop Enterprise Tag Management Reach, Expand Market

If any one had any doubt that there is money in tag management, then the announcement today that enterprise tag management vendor Ensighten has managed to raise US$ 15.5 million in Series A financing should knock those doubts right on the head.

Ensighten Releases Free 'Do Not Track' Tool for Publishers

Thumbnail image for Ensighten logo.pngCookies. Those software namesakes of the sugar-charged morsels are central to the growing Do Not Track (DNT) movement, and now Ensighten has released a free Web tool to help publishers follow and disable the tags that use cookies.

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