Gamification News & Analysis
| Wednesday Aug 27, 2014
LinkedIn, you should be flattered. Salesforce wants to be like you.
The CRM giant is touting its Salesforce1 Community Cloud, a platform launched today that company officials call a "LinkedIn-like" experience that's personalized, mobile and connected to businesses.
Salesforce has "decreased the friction of going into communities," Lisa Hammitt, vice president, business operations of Salesforce1 Community Cloud, told CMSWire. "To be a cloud, we have to be able to predicate it off customer success."
| Thursday Jul 3, 2014
We've all seen portrayals of inept actors and actresses. These fictionalized thespians all have the same question for their exasperated directors: “what’s my motivation?”
While motivation is something imaginary to actors, it’s something very real to vendors and to their channel partners. Vendors face a wide array of distractions that jeopardize their ability to get partners to do what they want them to do: time issues, partners’ own selling activities and even the motivational activities of other vendors.
| Monday Jun 30, 2014
With widespread adoption of CRM and marketing automation, what is the purpose of sales reps? Do we even need them anymore?
A rhetorical question, but the expectations we should have with automation are worth examining. According to Forrester Research, companies worldwide are spending 19 percent of their SG&A (selling, general and administrative) costs on average in sales support-related activities. With a nearly 14 percent growth in worldwide CRM sales in 2013 -- and over 30 percent growth for Salesforce.com itself in the past two years -- companies are connecting the dots between marketing and sales automation efforts, and the desire to streamline the process of securing and winning customers.
| Monday Jun 23, 2014
The Talent 2025 conference that took place a few weeks back gathered an audience of high ranking HR people from a wide range of organizations. I presented to them my vision of collaboration in 2025 (which will be discussed in a later article). Bob Johansen, former president and board member of The Institute for the Future (IFTF, Palo Alto, Calif.) and current distinguished fellow gave the talk prior to mine, speculating what things will be like 10 years from now.
Let's look at what Johansen predicted and what I did, and where they overlapped.
| Monday Dec 16, 2013
We've discussed gamification a lot lately. Why it works for many organizations. Why it may not work. Where a major research firm thinks it's going.
So we cast our gamification fishing lines to find companies who swear by the concept of motivating customers and employees. And we got a couple bites.
| Friday Dec 13, 2013
A little more than a year ago, Gartner said gamification was being "driven by novelty and hype" and that by 2014, 80 percent of current gamified applications will "fail to meet business objectives primarily because of poor design." Standing by that, Gartner?
"We think it is still on track," Brian Burke, Gartner's research vice president and lead on gamification told CMSWire this week. "In our 2013 Hype Cycle for Emerging Technologies, we place gamification at the ‘Peak of Inflated Expectations’. We continue to believe it will move into the ‘Trough of Disillusionment’ in 2014."
| Wednesday Nov 27, 2013
Next year will be the year gamification fails. It’s a concept built on hype, and 80 percent of all programs will die by 2014, according to Gartner.
Rajat Paharia disagrees — 100 percent. The founder of Bunchball, a provider of online gamification solutions, he thinks it is only logical, in a data-driven world, that organizations implement gamification strategies to motivate employees and customers, and recognize, reward and encourage a deeper learning of concepts for better business outcomes.
Which side of the gamification hemisphere are you on? Is it a fad or here to stay? We caught up this week with a few industry insiders to find out what they had to say.
| Thursday Oct 3, 2013
The adage “build it and they will come” has never rung true for intranets. Many intranets built with the best intentions fall into disuse for lack of employee engagement. But it does not need to be that way.
| Friday Jun 7, 2013
Can enterprise call center employees be motivated by gamification techniques? Performance optimization provider NICE Systems and gamification vendor Bunchball think so, and have formed a partnership to help improve performance among customer-facing and back office employees by using virtual challenges, contests and quests.
| Wednesday May 15, 2013
Can gamification improve customer engagement? Yes, says a new report from Forrester Research -- but some companies misunderstand the concept and misuse the techniques.
| Wednesday May 8, 2013
Gamification is certainly a hot topic nowadays. We've seen the power it has to engage customers, and now many companies are turning to gamification within the workplace in hopes to engage their employees like they have their customers. But is it a good idea, or does gamification cause an unhealthy competition amongst co-workers?
| Friday Apr 19, 2013
This week gave us a look at what needs to go on internally and externally to make customer communities work, we talked gamification, SharePoint and took a look at risk management through discovery readiness.
| Monday Apr 15, 2013
Who wants to be a loser? No one.
| Friday Apr 12, 2013
Gamification and behavior management platform provider Badgeville has appointed Kevin Comee, an experienced cloud and social technology executive, as its new CEO.
| Thursday Mar 28, 2013
Things certainly got heated during yesterday's Tweet Jam! So, what did our experts have to say about gamification and challenges surrounding employee engagement? Read part two of our Tweet Jam Recap to find out.