Gamification News & Articles

Can gamification improve customer engagement? Yes, says a new report from Forrester Research -- but some companies misunderstand the concept and misuse the techniques. 

Gamification is certainly a hot topic nowadays. We've seen the power it has to engage customers, and now many companies are turning to gamification within the workplace in hopes to engage their employees like they have their customers. But is it a good idea, or does gamification cause an unhealthy competition amongst co-workers?

This week gave us a look at what needs to go on internally and externally to make customer communities work, we talked gamification, SharePoint and took a look at risk management through discovery readiness. 

Who wants to be a loser? No one.

Gamification and behavior management platform provider Badgeville has appointed Kevin Comee, an experienced cloud and social technology executive, as its new CEO.

Things certainly got heated during yesterday's Tweet Jam! So, what did our experts have to say about gamification and challenges surrounding employee engagement? Read part two of our Tweet Jam Recap to find out.

Cloud giant Salesforce has chosen Badgeville to drive engagement with its Force.com tools for building web apps.

How does technology impact employee engagement? We posed this question to Workshare Co-founder and CTO, Barry Hadfield to see what he'd have to say in light of some of its recent releases.

There's been a lot of talk about Gamification lately, and while I'm no expert, I'd like to take some time to explain why I just don't get it, why I don't think I ever will, and why I think the current treatment of the subject is overblown and heading into "trendy fad" territory.

Unsure where gamification can best be used within your company? Still figuring out how to establish a real measurement of employee engagement? Unclear which direction to take with the Yammer/SharePoint roadmap? Contemplating a move to the cloud but haven't thought out your governance strategy? This week's contributors have got you covered.

“Employee engagement,” the high-profile catch phrase that’s been echoing through the halls of corporate America for the better part of the last decade is buzzing anew. The reason? An actual solution -- a game changer if you will -- has emerged, and with its proven ability to impact employee participation and commitment, it’s injecting new life into the concept of an engaged workforce.

Collaboration. Engagement. The Consumerization of the Enterprise. Today, global businesses are beginning to realize that driving and sustaining an engaged workforce is a necessity to increase efficiency and profits. Yet four out of ten employees worldwide are not engaged, according to an AON Hewitt study, and this lack of engagement is crippling business growth potential.

What are the biggest challenges facing your company today? Are they the financial collapse, global recession, reshaping the existing business model and strategic priorities, or changing technology paradigms covering mobile, social and cloud? Or is it something much more fundamental than any of those?

Gamification in the Enterprise
Designed and implemented properly,  there are a number of ways gamification can boost employee engagement. According to Gartner though, 80% of gamification implementations will fail by 2014.

Why Does SharePoint Flounder?
The reason for most SharePoint failures? Improper planning. That's why creating a realistic SharePoint roadmap is key.

Defining Real Social Engagement
Likes and clicks are not "engagement". When it comes to social, real connections and authenticity are the big challenge for brands.

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Featured Events (all events | post your event

• Mar 14 -- Customer Success Summit
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Vice President - Service Cloud in UK at Salesforce.com
• Web Content Manager in Washington DC at VeriSign
• Content Publishing Manager in Dublin at Betfair
• Senior UX Designer in London at Yammer
• Data Quality Specialist in San Francisco at Klout

Gamification is no game, as competition heats up between companies offering game-like techniques to increase customer and employee engagement. In its latest move to keep up with the accelerated pace of this field, Bunchball released this week the next generation of its Nitro gamification platform.