Google Apps News & Analysis
| Tuesday Sep 23, 2014
What's the best way to make a lifelong customer? Microsoft apparently believes in getting them while they are young. In its latest assault on the productivity suite market, it is offering Office 365 to students for free.
Yes, yes. They were getting it free already through the Student Advantage program, but that wasn’t quick enough.
Microsoft wants all students signed up lickety-split and that means enabling them to sign-up themselves, for free and without all the rough stuff around licenses and school-based IT departments.
| Thursday Sep 18, 2014
Google has fulfilled every IT administrator's nightmare: It's given users of its app packages the ability to download and use new apps from its Marketplace without IT intervention.
It’s hard to know what's behind this latest move. It may be that Google is eager to offer users of its Google Apps for Work, Google Apps for Education or Google Apps for Government as much functionality as possible as quickly as s possible.
| Tuesday Sep 16, 2014
Gartner Research Vice President Jeffrey Mann has added another snarl to the Microsoft versus Google brawl in the productivity space.
He also took time to fire at IBM’s SocialBusiness for the SmartCloud, calling it a "nice try" that is unlikely to catch on.
Speaking at the Gartner Portals, Content and Collaboration summit in London today, he pointed out that Microsoft, which already has the lion’s share of the market, is going to increase its presence at the expense of other players.
| Thursday Sep 4, 2014
Yes, Google is encroaching into Microsoft’s traditional business space in a vicious productivity fight. But Google's rebranding of its Enterprise Business as Google for Work yesterday seems to be a tacit acceptance — for the moment, at least — that Microsoft is the Enterprise Daddy.
Microsoft, meanwhile, has responded to Google's blows with a number of financial incentives that must have many Chief Financial Officers salivating over their ledgers.
| Wednesday Aug 27, 2014
Google quietly landed what could be a killer blow for Microsoft Apps with the release of a number of upgrades to Google Docs, Sheets and Slides.
The first piece of bad news for Microsoft: Google created a separate iOS app for Slides, its answer to Microsoft PowerPoint.
The rest of the bad news comes in the form of upgrades to the existing Google Docs and Sheets apps for iOS. With them, users can open, create and edit native Microsoft Office files on any iOS device for the first time.
Google Apps are platform and device neutral — and they are also cheaper than Microsoft's offerings.
| Thursday Aug 14, 2014
Cheeky Google is stomping all over what has until recently been an exclusive Microsoft stomping ground. Well, nearly exclusive. Google has just announced the release of Google Classroom for anyone that is currently using Google Apps for Education.
Classroom is a collaboration tool that enables students keep track of what assignments are due, enable teachers to track what is happening in the physical classroom and provide direct, real-time feedback to students on their progress.
| Tuesday Jul 29, 2014
Google is making it even easier to move from Microsoft Office to Google Docs.
At last month’s Google I/O conference, Google gave Office users the ability to edit documents in Docs, which was one of the sticking points for those considering a jump to Google.
We didn’t think it could do much more to make Docs attractive, but it has. Like last month’s QuickOffice integration, this enhancement is small but significant. The upgrade comes in the shape of tracking changes.
| Thursday Jul 17, 2014
Microsoft announced a few weeks ago that it was going to provide transparency around its Office 365 business. — and also said it would be shaking up the price plans. It did just that at the Worldwide Partner Conference (WPC) and the good news is that prices are going down August 1.
Before popping the champagne corks though. read on. The cheaper edition will be available to new midsize business customers next month. But existing customers will have to wait to the beginning of October 2015 before the full impact of the changes kick-in. So much for rewarding customer loyalty.
| Thursday Jul 10, 2014
Google has offered the surest sign yet that Europe and its IT sector are starting to shrug off the recession. The sign comes in the shape of a new venture capital fund that will “invest in the best ideas from the best European entrepreneurs.”
The news was confirmed this morning in a blog post by Bill Maris, managing partner with Google Ventures, who wrote that Google is looking for a new generation of European entrepreneurs to invest in.
| Tuesday Jul 1, 2014
Edward Snowden has done more for electronic security than anyone else. Singlehandedly, he has forced some of the biggest IT vendors to take a close look at data, data transfer, and how it is stored.
This follows the revelation that security agencies across the world were systematically scanning emails.
In response, Google has made much of its email encryption practices and its efforts to secure the contents of the email itself.
Last night, Microsoft, in turn announced that it has upgraded its encryption standards across all its networks.
| Friday Jun 27, 2014
Every time Google or Microsoft makes an announcement about lowering the price of storage, someone asks us why anyone would pay more for a service like Dropbox, Box, Syncplicity, Egnyte, Accellion … you get the picture.
So yesterday, at its I/O Conference, when Google announced Google Drive for Work (a combination of Google apps and Google Drive with added security and reporting features that comes with unlimited storage for $10 per user per month), we were slammed with inquiries. Has Google had just entered — and, all at once, won — the file sync and share market in the Enterprise?
| Thursday Jun 26, 2014
If you’re one of the top cats in the Microsoft business division, the Google I/O conference must be one of the most irritating things of the year.
At I/O, Google always seems to find a way to squeeze the fun from Microsoft’s master plan to rule the business world. This year, the ‘something’ comes in the ability to edit Microsoft Office documents in Google Docs.
At face value, it doesn’t seem too serious. But when you stand back and look at it, it takes on far more significance than first impressions convey.
| Tuesday Jun 10, 2014
If you haven’t protected the data you're holding in Salesforce, you’re taking a risk. What if it disappears? What if you loose it? There are recovery apps available to deal with those kinds of scenarios, but they are often complicated, expensive and difficult to use.
Spanning claims its upgrade offers an alternative.
According to the Texas-based start-up, its updated Backup for Salesforce App offers new options directly through the user interface. It enables business users and anyone else tasked with securing customer information not only the ability to back-up, but also the ability to restore data.
| Thursday May 29, 2014
Google has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform.
By combining analytics and e-commerce, Google claims it will be able to offer marketing and customer experience managers insight into not only what their customers are thinking, but also how effective their marketing campaigns have been.
| Thursday May 22, 2014
Thailand seems an unlikely place for competition in the productivity suite market to erupt. However, the announcement last night by Microsoft that it has signed a deal with the Thai government to provide 8 million students with Office 365 should stir things up in Asia.
According to the statement from the government, Microsoft has agreed to provide Microsoft Office 365 Education for the next five years.