Google has been incrementally making its workplace products more and more functional — all, it seems, with one goal in mind.
It would like to eat Microsoft Office 365's lunch.
When it first launched Google Apps (now called Google for Work), the best feature was the cost. The products were free to use, although there was little in the way of service or advanced business functionality.
But that's been changing. More companies are piggybacking on Google for Work's foundation to launch their own products and, as these products mature, continue to invest and expand them.
One of the latest examples is ProsperWorks, the developer of Simple CRM for Google Apps.