Human Factors News & Articles

James Bond once quipped that the world is not enough. This time around, Dr. Eric Schaffer, founder and CEO of Human Factors International (HFI) says that “usability is no longer enough” when it comes to designing websites.

HFI, a company focused on software usability has introduced their newest approach to web design that allows companies to influence and deepen their interactions with online customers through Persuasion, Emotion and Trust.

Creating a successful e-commerce experience can be tricky. Making it engaging can be downright challenging. Keeping up with the evolving web skills and demands of online customers often means upgrading technology and making sites more interactive — but at what cost? And who’s time? And for what? Having a better understanding of how to execute a strategic approach to an engaging e-commerce experience is the key.

Thank goodness then for Human Factors International (HFI). They will be hosting a free, live webcast on Thursday, June 26 at 3:30 PM (EST) about Optimizing e-commerce UX: Create websites that empower customers, are effortless to use and create a joyful shopping experience.

Day Two of Web Content 2008 started with Jerome Nadel, Chief Experience Officer at Human Factors International, speaking on Making 2.0 Work For You, Inside and Out. Within the first ten minutes, Jerome had already contradicted two points made during yesterday’s sessions.

Speaking of designer’s guide for research, there are many ways to learn more about how to create your Web site so that it not only looks nice, but serves the needs of those that use it.

As your plan your summer calendar for professional (or personal) development, consider Human Factors International’s How to Design for Persuasion, Emotion, and Trust (PET) 3-day course. This course, scheduled for July 22-24 in Baltimore, MD, aims at providing attendees with the information essential to transitioning from being a “classical usability engineer” to becoming a complete user experience designer.