Ppc News & Articles

What if you could spot a trend before it is one? Curt Dalton wondered the same thing. With his Internet Time Machine, a search retrieval and analysis engine, companies can reverse the traditional process for finding relevant searches related to specific products and niche interests.

A new application from California-based search software provider Enquisite could be about to change the way digital marketers spend their search engine marketing (SEM) budgets. SEM is the business of tracking users search habits based on keywords and focused intent, analyzing those habits and turning them into business leads.

Until now, most companies have been investing heavily in pay-per-click (PPC) campaigns where advertisers pay their host only when their ad is clicked because of the ability in such campaigns to track ad performance.

However, Enquisite could change this with the general availability of Enquisite Campaign which allows SEO agencies to capture real-time organic search data and assess specific search outcomes, like purchases or sign-ups.

My last ad:tech session of the week was Actions Speak Louder than Clicks: Exploring the Laws of Relationship Marketing.

I don’t know if “laws” was an adequate description, as we mainly parsed out a single big one. But if you want a website that converts like a vending machine in a high school quad, it’s definitely one you want to learn.

Okay, relationship marketing. I hope you’ve got a pair of Chuck Taylors on hand.

On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEO/SEM seminars I masochistically slated myself to take.