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Topic: Proximic (1 - 1 of 1 articles)

Proximic Enables Monetization for Web Publishers

Published on Oct 4, 2007
Topics: advertising proximic web 2.0 web 3.0 web publishing

When I say "contextual content network," you say "pattern proximity." Got it?

Contextual content network. (Pattern proximity!)

Very good. Now what exactly does that mean?

A start-up called Proximic has launched a network designed to overcome the limitations of contextual advertising technologies; that is, search and online advertising platforms based on keywords, which tend to miss the "core meaning of articles," result in irrelevant or inappropriate advertisements, and make it harder to monetize online properties.