Seesmic News & Articles

 The very jumpy Seesmic outfit dumps its enterprise focus and goes hunting in the social space with more work to come on cross-service messaging platform, Seesmic Ping.

Let's face it. Regardless of your preferred platform, the fact is that mobile devices are increasingly making their way -- and staying -- in the business setting. Whether you're gaining access to information en route to work, or if your work mostly involves mobility, you will be dependent on some applications to make things happen. We take a look at a few apps that help make the magic happen on your devices, whether you have an iPad, iPhone, Android smartphone or tablet, BlackBerry PlayBook, HP TouchPad or any other device.

Seesmic is jumping on the social business train this week with the debut of a dedicated Android and iPad app for Salesforce’s CRM platform.

This week in the enterprise our gracious experts sent us through a collaboration crash course, highlighting ways to spot problems early and which strategies are bogus from the get. 

Consumer-targeted aggregation platform, Seesmic, and enterprise-friendly Yammer, have decided to work together on the collaboration front. This week the two companies announced a plugin that brings Yammer's collaboration tool to Seesmic's desktop social media application. 

Seesmic (news, site), a consumer client for reading status updates across Twitter, Facebook and other popular social services,  yesterday landed a US$ 4 million dollar injection, in part from an enterprise company. See: Salesforce.com. 

In yet another fine display of consumerization, eXo (news, site) has integrated the eXo Platform into Seesmic’s desktop application. The mash-up simultaneously extends Seesmic’s social management capabilities to the Enterprise, and brings modern collaboration features to eXo’s enterprise portal.

You're concerned. You're vigilant. And you're intimate with your analytics. So you already know that the audiences you need to reach are finding you via many different devices and pathways. Your website is just part of the story.

The problem is, not many of us planned for that. The result? An inconsistent experience that provides no way to recognize and respond intelligently to your customer across all channels.

70+% of U.S. Consumers Are Multi-Channel Information Grazers

In some cases, the Internet is replacing older forms of media and buying. But in many instances channels are operating in parallel.

Forrester research found that in more than 70% of the cases studied, U.S. consumers who bought online supplemented their purchasing process with one of a number of additional information channels. These exchanges ranged from print materials, to emails, to call centers, to live chat.

Go Multi-Channel, But Intelligently

Perceiving your problem is the first step. Once you understand what the channels are, then you need to way to recognize each customer across them. After that, it's all about strategy, tools and execution -- ultimately leading to intelligent cross-channel experiences.

Technology provider CoreMedia figures they have something to teach you. They've teamed with leading IDC analyst, Melissa Webster, to talk about Expanding Your Online Strategy Beyond Your Website.

The live webinar will cover:

• 7 key principles for cross-channel digital strategy
• Approaches to channel-agnostic account management
• How your content management tools can create consistent, conversational experiences

You can join in on Thursday June 17th at 12pm Eastern time / 9am Pacific time. IDC's Melissa Webster leads the firm's Content and Digital Media Technologies research program. Register now and get a free copy of of Webster's most recent research on multi-channel engagement.

The tools have managed to touch both our personal and professional lives. The concept has turned journalism, social media, marketing—and the overall way in which we connect—inside-out and upside-down. Yes ladies and gentleman, we’re talking about microblogging.

Naturally, related news comes in heavy, crushing waves, so we’ve put together some must-read happenings that have occurred so far this year. Whether you’re in the mix for business or pleasure, these points are worth the read.
 

Is Twitter (news, site) going to attempt to squash third-party apps like Seesmic and TweetDeck with a new feature of their own? A tweet sent out last week by Twitter engineer Alex Payne indicates that the company’s definitely got stuff cooking, but raining on the third-party parade might not be the goal.

Do you remember Seesmic (news, site)? They’re the company that’s got that cool Tweetdeck alternative with social media marketing perks. Now their revamped Web application is aiming high as well, and features threaded Twitter conversations, a contact manager and drag and drop list creation. 

Sick of TweetDeck, Twhirl or Twitterific? Of alliterative Twitter clients? Then maybe Seesmic (news, site) has what you’re looking for. The new Seesmic Look is for the Twitter user in need of a simple, sleek solution (sorry).  

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Facebook Asks Users To Point Out Inappropriate Content
• Seesmic Buys Ping.fm for Status Aggregation
• Social Networking Sites Prime Targets for Cybercrimminals
• Critical Path Buys Up Shozu

Social Media is a hot ticket for VCs. ShoZu alone picked up US$ 25 million total in funding from investors since its inception. That investment has paid off as ShoZu gets acquired by Critical Path, a provider of messaging services and software.

Seesmic always seemed to be the underdog Twitter client to TweetDeck. But that looks like it could change now that Seesmic has acquired Ping.fm and with it the ability to instantly update over 50 different social networks at once.