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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A man sits beside a Labrador retriever on a grassy hill at sunset, overlooking a city skyline while gently resting his hand on the dog’s shoulder.
How Smart CMOs Transform Data Into Emotional Loyalty
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Editorial
Close-up photo of one person pulling another climber upward by the hand on a rocky trail, symbolizing trust, support and reliability.
AI Adoption Hinges on One Thing: Customer Trust
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Editorial
Chalk drawing of a muted speaker icon and exclamation mark on a blackboard, symbolizing silence, communication breakdown or muted alerts.
The Silent Churn Problem in Autonomous Customer Experience
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Two temporary pedestrian detour signs point in opposite directions beside a fenced roadside construction area as a blurred SUV passes in the background.
How Messed Up Is the Customer Journey Because of AI?
Close-up of a person holding and pointing to a paper map outdoors while standing with a group, suggesting navigation, planning or customer journey mapping.
Ditch the Customer Journey Map. Try a Customer Momentum Map
Wooden artist mannequin holding a colorful globe outdoors against a blurred green background, symbolizing humanity, global systems or human-centered technology.
User Experience Design Tips ... For the Agentic CX World
A smartphone displaying the Thoma Bravo logo in the foreground with a blurred background screen showing logos of software and technology companies associated with the private equity firm.
Everyone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.
A group of six penguins walks across a sandy beach, with one penguin slightly separated and leading ahead of the others. The birds’ black-and-white markings stand out against the soft beige shoreline and blurred dunes in the background.
The CMO's New Mandate: Architect Influence, Not Just Awareness
Illustration of an AI agent workflow diagram on a blue digital interface, showing connected nodes, automation pathways and data flow between systems, applications and AI-driven tasks.
Why Your Marketing Team's AI Problem Is Actually a Workflow Problem
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Articles Tagged "Smarsh"

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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