Content Management Matters ™

The Public Broadcasting System (PBS) has announced a deal for several programs to be streamed on the Hulu Web site. Among the shows featured will be “Nova,” “Wired Science,” “Carrier” and “Scientific American Frontiers” along with a 30-second advertisement before each program. Revenues will be split between Hulu and PBS.

PBS, being a not-for-profit, citizen funded television network has embraced the Internet despite a previous hesitation. Due to constraints affecting copyrights and affiliate connections, PBS has been weary of venturing in distributing their shows online; would consumers be more or less likely to donate during pledge drives if they can access the shows through other media outlets?

The Web isn't just for news anymore. Not that you thought it was.

Cable television is eager to capture their share of the Internet with a more targeted attempt to create original programming rather than just borrow from what was broadcast on television.