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Web Cms News & Analysis

How Service Providers Help Drive Successful Customer Experience Implementations

DCG, cem, cxm, reports, web cmsFrom Digital Clarity Group Report

Many software components make up a complete customer experience management strategy and it's pretty impossible for every vendor to have them all (although some try). The same goes for service providers who help with the implementation. So you need a plan to pick your software -- and -- the right implementation partner.

From Web Content to Customer Experience Management, and Those Who Help You Get There

DCG, CEM, CXM, Customer experience

In the words of Scott Liewehr, President and Principal Analyst of the Digital Clarity Group, it's not about the right technology, it's about the right systems integrator. And when it comes to customer experience management, the right choice makes all the difference.

Secure Email Provider Linked to Edward Snowden Shuts Down

Secure Email Provider Linked to Edward Snowden Shuts Down

Edward Snowden, the former NSA contractor who leaked secret data on a series of widespread NSA domestic spying programs, has led authorities on a hunt for any and all of his communications online. That hunt has now led to the sudden shutting down of two large private email providers, one of which may have actually been in use by Snowden.

Crafter Software Introduces Profile, Social for WCM

Crafter Profile, Web Content ManagementAnother web content management software vendor wants to add a few dollars to the US$ 1.2 billion industry. 

Google Maps Set to Display Ads

Google Maps Set to Display Ads
Google's mega popular Maps app is ready to enable advertisements, the company announced, and relevant local listings will pop up at the bottom of the page when a search is performed inside the mobile app.

Dachis Group Debuts Real Time Marketing

Dachis Group Debuts Real Time MarketingDachis Group has debuted its appropriately named Real Time Marketing tool for engaging people across channels as it happens, and it includes the ability to target the right conversations and optimize campaigns.

Twitter Wants to Prove Tweets Get People to Buy

Twitter Wants to Prove Tweets Get People to Buy Twitter found evidence followers exposed to Promoted tweets buy more in stores.

Twitter is taking the position its promoted tweets do in fact drive people to buy things. Measuring offline sales impact is the stated goal of a partnership with a firm called Datalogix in which companies can measure how effective tweets really are.

Instagram to Allow Video Uploads, Expands to Android 4.0

Instagram to Allow Video Uploads, Expands to Android 4.0Instagram for Video is now available for Android 4.0 devices, and all users are allowed to upload video from their image libraries. We already know Facebook wants to start using video ads right in the news feed, and this looks like it could be the first step.

Create Engaging Emails with Marketo's Definitive Guide

Create Engaging Emails with Marketo's Definitive GuideNeed advice on how to craft the most engaging emails? Marketo has produced 150 plus pages of tips in an attempt to define the email marketing genre.

 

Mobile Event Tracking Debuts from Digital Marketing Startup SocialClicks

 

Mobile Event Tracking Debuts from Digital Marketing Startup SocialClicks Managing campaigns across mobile devices and social media is an area that has no shortage of tools, so we'll go ahead and pile on yet another. Social marketing startup SocialClicks has announced a mobile event tracking system it hopes will be the go to tool of choice for Facebook marketing.

Put on Your Content Marketing Helmet - It's a Content Explosion

Customer Experience,Put on Your Content Marketing Helmet, It's a Content Explosion For many years it’s been said that publishing is every organization's second business, and that has never been truer than it is today, as the need for content to drive consumer transactions has moved from limited print advertising to the insatiable needs of the web-empowered consumer.

hybris, Accenture Agree to E-Commerce Partnership

hybris, Accenture Agree to E-Commerce Partnership 
Consulting firm Accenture has partnered up with hybris, to combine its marketing and customer experience expertise with the hybris ecommerce system offering customers an all in one technology and implementation system.

Pew Research: Social Networking Site Survey

Pew Research: Social Networking Site Survey Percentage of adult social network users over time. Black is overall, blue is Twitter only.

Online adults continue to adopt social networking sites, and 72% are now using them compared to just 8% back in 2005, a Pew Research report has found.

Why Do Organizations Hate Their Content Management System?

There seems to be a major disconnect between those who purchase a content management system (CMS) and those who actually have to use it. 

Yahoo Targets Rockmelt Social Browser in Latest Acquisition

Yahoo Targets Rockmelt Social Browser in Latest AcquisitionYahoo has targeted social browsing tool Rockmelt in its latest acquisition, a move that bolsters both its product base and its lineup of dedicated engineering personell.

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