It’s every marketer’s dream — delivering the right offer, to the right visitor, at the right time, through the right channel, to drive greater revenue. Simple to say, not so easy to do.
Consider your own experience when visiting websites. How often are you presented with compelling offers that you’re willing to take action on? If you’re like me, not very often.
This could actually change in the near future. Earlier today, Acquia, provider of products, services and technical support for creating web experiences with the open source CMS Drupal, announced Acquia Lift, an optimization platform that promises to make websites smarter, marketers more productive and revenues greater.
If it works as promised and is widely accepted by the Drupal community, you — even as a consumer —could benefit from Acquia’s latest innovation. After all, there are more than million of Drupal sites on the web today.