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Web Cms News & Analysis

Adobe Adds E-Commerce Option with Elastic Path Integration

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Adobe Marketing Cloud can make even the most sophisticated marketing campaigns easy to develop. Now it's enhancing its e-commerce options through a formal integration with Elastic Path. 

It's a key integration — and particularly noteworthy because the development work Elastic Path has completed provides an integrated authoring experience directly inside of Adobe Experience Manager, which is unique.

Adobe has previously worked with Elastic Path on a number of different projects. It was through these projects that, little by little, both companies realized they were good for each other and decided to tie the knot.

OpenText Wants to Help Customers Connect with New Experience Suite

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Most businesses seem to understand it's important to create a consistent, multichannel digital presence — at least if the goal is to attract and retain customers. But that's easier said than done.

As the folks at OpenText explain, "The challenge is to extract value from managed content, optimize and personalize that content delivery and bridge the chaotic interactive world with the secure data repositories that reside behind the firewall." And don't forget to deliver these compelling and engaging experiences while adhering to all your established information governance policies and standards, OK?

No wonder why so many customer experience objectives fall flat — and why companies like OpenText are creating new solutions for delivering relevant, interactive experiences on screens of all sizes.

Web CMS: Who's Hot, What's Not and More

With the news of Drupal hitting the 1 million mark in terms of websites deployed worldwide, what better time to dive into the Web content management systems (CMS) space. So what's going on?

Get More Results with Less Effort in B2B Marketing Automation

Getting More From Less With B2B Marketing AutomationWhy is it that the things we know are good for us are so hard to start? Think exercise, eating right, starting that blog, taking risks. Research from Ascend2 shows marketers find marketing automation one of the most difficult tactics to execute, despite admitting that the more extensively they adopt it, the more success it brings. The “the first step is the hardest” seems to ring true here. The biggest stumbling block? The question, “What will I get for my efforts and how soon?”

What's New in March for Open Source CMS

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A round of applause for Drupal, please. Drupal is now powering more than one million websites worldwide, reinforcing its ranking as one of the most popular content management systems (CMS) on the planet. 

According to BuiltWith Research, Drupal powers more than 12 percent of the world’s top 100,000 websites as measured by traffic. That's still far behind Wordpress, which runs more than 43 percent of those top 100,000 sites. But it's still a significant feat, according to Holly Ross, executive director of the Drupal Association, the nonprofit organization that supports the Drupal open source project.

Ross is clearly enamored with Drupal. "Every day, we hear stories from all over the world about how Drupal is changing individual lives for the better," she effused in a statement.

Is there is a direct relationship between open source CMS and better lives? We'll let you make your own decision about that. And as you ponder the question, read on for more news from the world of free and open source CMS. And remember: everyone with FOSS CMS news should drop us a line so we can include you in our next monthly column.

Rackspace Emphasizes Digital Marketing Infrastructure

Companies deploying digital marketing capabilities have the technology experts. And they have those who specialize in customer engagement.

On the surface, that's two "very different" disciplines, said Gerardo Dada, product marketing leader for open cloud provider Rackspace Hosting.

Rackspace wants to merge those two worlds and today announced the launch of a new practice focusing on digital marketing infrastructure needs, Rackspace Digital. The hybrid cloud platform, Rackspace said, will help marketers engage with customers via websites, portal/extranets, mobile apps or online stores.

Having an "online presence" is for marketers "becoming more important than ever," Dada told CMSWire.

If You Dress SharePoint Differently, Is it Easier to Use? #SPC14

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SharePoint 2013 has a lot going for it … "if only it wasn't so hard to use." Ask anyone who uses it routinely — and doesn't work in IT — and you're likely to hear something along those lines.

Non-technical users tend to describe SharePoint as easier in theory than practice (unless someone invests the time to become an expert.) "It can get really complicated if you want to go past posting documents or adding a list," one user explained.

Some users give up, relying on share drives or their own hard drives and email rather than a tool that integrates both these functions. "It's hard to persuade them to go a more digital route," another user said.

Others take the easy way out and ask someone in the IT department to generate or post content, even though that's not an IT function.

But what if there was a better way? What if there was a way to retain the functionality of SharePoint in a simplified package — to dress it, as it were, in different clothes? That's what Akumina claims it can do.

Too Much Fun: Things to Check This Weekend

CMS, big data and everything in between can be not only work, but also fascinating, practical in your personal life and a whole lot of fun. We’ve selected a few our favorites to share with you.

WordPress Deal Transforms Bloggers to E-tailers

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WordPress is putting online retailing in the hands of bloggers by partnering with three e-commerce providers — Ecwid, Shopify and ShopLocket. The deal enables bloggers create slick, online storefronts.

The new plug-ins are only available to WordPress.com Business users, not to be mistaken with the self-hosted WordPress.org. That's the commercial arm of the WordPress parent company, Automatic, which offers fully hosted services to bloggers of all sizes, including TIME and CNN.

Acquia Lift Makes Drupal Sites Smarter, Revenues Bigger

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It’s every marketer’s dream — delivering the right offer, to the right visitor, at the right time, through the right channel, to drive greater revenue. Simple to say, not so easy to do.

Consider your own experience when visiting websites. How often are you presented with compelling offers that you’re willing to take action on? If you’re like me, not very often.

This could actually change in the near future. Earlier today, Acquia, provider of products, services and technical support for creating web experiences with the open source CMS Drupal, announced Acquia Lift, an optimization platform that promises to make websites smarter, marketers more productive and revenues greater.

If it works as promised and is widely accepted by the Drupal community, you — even as a consumer —could benefit from Acquia’s latest innovation. After all, there are more than million of Drupal sites on the web today.

Content Marketing Myths and Truths

content marketing.jpgSomehow, "Content Marketing" has hit the jackpot in terms of business memes, with every marketing person tossing the term around like it's some sort of magic elixir.

But what exactly is content marketing? And how do you do it? I've cooked up a list of myths and truths of content marketing to help you wade through the hype.

Sitecore Chases Personalization With Znode, SMITH Integration

Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major  announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space.

Drupal vs. Joomla: An Engineer's Take

If you're evaluating open source content management solutions (CMS), two in particular -- Drupal and Joomla -- stick out for being widely adopted and lauded by companies and developers.

Both of them are full featured Web CMS platforms. If your business only needs a simple blog or wiki, both will feel bloated and you would be better served with a simpler platform such as Wordpress. If your business requires complex content hierarchy, tagging and authoring, you are now in the realm of these two platforms.

Internet Fake Out: The Clickbait and Ad Fraud Explosion

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Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone.

Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait metastasize.

New England Patriots Content Chief Talks Social, Video, Analytics

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Fred Kirsch, vice president of content and publisher for the New England Patriots — the NFL team —knows a little something about moving and managing content. Huge amounts of content.

In the emerging omnichannel world, that's a complex job -- not only the production and management of content itself, but how it is marketed and distributed over multiple platforms including web and mobile. He's a great guy to talk to, and CMSWire.com was fortunate enough to interview him last week.

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