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Web Cms News & Analysis

2014 Must-Do: Get Back to Basics with Web CMS

web cms, 2014 Must-Do: Get Back to Basics with Web CMS

It's the New Year. Did you push some of your tasks from last month into January because it seemed like a year away at the time?

Well, it's time to stop procrastinating: 2014 is here. 

To help you get going in this infant stage of the new year, we're kicking off a series of "must dos" in areas including web CMS, customer experience and digital marketing. 

We start here with a must do for implementing and administering a web CMS. And top of mind is getting back to the basics, according to Irina Guseva, senior analyst at the Real Story Group, which specializes in technology research and strategic advisory services.

"I think orgs need to focus on usability and user friendliness," Guseva told us. "Everyone says they want an 'easy to use' CMS, but then buy or implement monsters."

Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua

image-oracleresponsysbuy-2013.jpgExactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.

 

Tips from an Industry User on Making Web CMS Work

As senior director of IT business partnerships & planning for platforms for Marriott International, Meghan A. Walsh works a little here and there with Web Content Management Systems (CMS). Kidding. She works in them a lot.

"Content management is not a one-size-fits-all task and yet vendors, for the most part, treat it that way," Walsh told CMSWire. "Every vendor tells me he can deliver content to multi-channels from one CMS, but I've not yet seen it proved. However, I'm still learning and meeting with vendors so maybe I'll have a different answer for you in the next couple of months."

Walsh talked with CMSWire about the challenges of running a CMS for a large, multi-channel organization.

What's New in January 2014 for Open-Source CMS

Happy holidays out there in CMSWire land. Our gift to you (besides our impeccable journalistic integrity) is a dose of free open source system news. We run this column each and every month, but we don't always capture the spirit of the open source world fully on this page. Fell free to drop us a comment or reply to pr@cmswire.com if you think we've omitted a worthwhile update.

How Google is Torturing Marketers by Tweaking Gmail

Gmail Changes' Effects on MarketersGoogle has gone nuclear on email marketers in 2013. In May, it shuffled promotional emails into a separate tab in Gmail inboxes. Now it has now taken away a key tracking mechanism marketers have traditionally leaned on. 

Earlier this month, Epsilon released a study that concluded that tabbed inboxes are negatively impacting the ways consumers engage with brands in their Gmail inboxes. This week, CMSWire talked to Loren McDonald, vice president of industry relations at Silverpop, a digital marketing technology provider, about Google's decision to open images by default, another potential blow to marketers. 

5 New Year's Resolutions for Digital Marketers

5 New Year Resolutions for Digital MarketersWe've all made new year resolutions and we've all broken them, but rather than idly imagining you can run an ultra-marathon by the end of the year without leaving the sofa, why not focus on some achievable, work-related goals? Here are five new year resolutions all digital marketers should bear in mind as 2013 draws to a close.

DNN Gets Responsive with Evoq Social Update

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Content management system provider DNN has embraced responsive web design with its update to Evoq Social, a community tool that allows customers to answer each other's questions and comment on a company's products or services.

Customer Experience: The Year That Was, The Year That Will Be

iStock_000021779385Medium.jpgWelcome to December and the onslaught of New Year's predictions. I'm going to add my two cents to the fray, identifying five trends in the customer experience realm with roots in 2013 that I predict will grow next year.

Webinar Recap: Wake Up Your Website with Effective Digital Experiences

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All marketers need to create effective digital experiences for their web properties, so we held a webinar recently to explore the concept.

People come to a website for many reasons. If they have a good experience, they may return — and rate that website more trustworthy than competitors. From there, visitors can be helped along their customer journey by increasing context and relevancy using techniques like personas and content targeting.

WordPress 3.8: A Spiffy New Look and More

WordPress 3.8 Released with Upgraded Frontend, Backend UIWordPress 3.8 is out,  a minor update with lots of visual tweaks to both the front- and back-end interfaces. It features a modern new design — “most beautiful update yet," the company claims — and a default theme that is responsive on mobile devices.

WordPress is one of the largest open-source content management systems, used by upwards of 72 million websites.

Defining and Understanding Adaptive Content

Embrace Adaptive Content to be Part of the Digital ZeitgeistWe're more than 20 years into the web revolution, so maybe it's about time we started treating content as flexible, reusable bits of data rather inflexible words and images on pages.

Adaptive content may just be the future of content management, but there is still no widespread agreement on what it should look like or how it is to be implemented.

Meet, Pray, Live: Marketers Benefit from Deeper Demographic Insights

Big data 2012 04 02Marketers live and die by demographic data, looking at everything from gender and ethnicity to identify target markets for specific products or services.

Big data — and the deluge of online information — provides more information about potential customers than ever before, including detailed statistics on everything from median income to religious affiliation.

Inside the Road to Acquia's Possible IPO

The open-source model for software is shaking up the Web Content Management System (CMS) business. One company that has greatly benefited from this is Acquia, one of the Boston area's most successful startups. Co-founded by Drupal's creator in 2007, Acquia has doubled its revenues in each of the last two years and sparked chatter of a US initial public offering (IPO) in 2014.

A Cloud Based Intranet, Courtesy of eXo

In the four years since I last took a good look at the eXo platform, quite a bit has changed. Back in the day when I was a web and intranet consultant, eXo positioned itself as the premier open source web content management (WCM) platform -- a more extensible platform than out of the box applications like Drupal. I recently had the pleasure of chatting with Patrice Lamarque, vice president of products for eXo and we discussed eXo's new premium cloud offering, its new marketing focus and the changing enterprise software market.

 

5 Ways Marketers Can Improve the CMS Experience

web cms, 5 Ways Marketers Can Improve Content Management System Experience

It's a 400-word blog post. One static image. Four hours? Yes, that's what it took a junior marketer to publish the piece.

It's an actual CMS horror story recalled by Christine Polewarczyk, senior director of global enterprise marketing with SDL.

"It should have only taken 15 to 30 minutes at most to post that blog," said Polewarczyk, who caught up with CMSWire exclusively after her talk last week on global marketing at the Gilbane Conference in Boston.

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