It must be nice to be more important than Bill Gates … not to mention Jack Welch, Mark Cuban, and Barack Obama. That's the enviable position that Dave Kerpen is in, at least according to LinkedIn.
Kerpen, an entrepreneur and author, earned recognition as the No. 1 LinkedIn Influencer of all time last summer, ahead of all those other guys. He had the most popular article on LinkedIn at the time — "11 Simple Concepts Become A Better Leader," which had been viewed 1.8 million times and "liked" by 21,000 people.
But that was eight months ago. Today that post has been viewed nearly 2.6 million times and "liked" by 25,500 people.
It's a lofty position for a really down to earth guy. Kerpen is the founder and CEO of Likeable Local, a social media software product for small businesses, and the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm that has had triple digit revenue growth for four consecutive years. He's also a New York Times bestselling author of three books and an international keynote speaker.
Listen, Care and Tell Good Stories
Kerpen tries to "help brands, organizations and people everywhere be more likeable." Let's find out more.
Sobel: How did you started Likeable Media? Didn't it have something to do with your wedding?
Kerpen: When I got engaged in 2006 to the woman who is now my wife, Carrie, we couldn't afford the huge wedding I wanted. But we both had a lot of sales and marketing experience. We pitched the Brooklyn Cyclones minor league baseball team to host our wedding and allow us to sell sponsorships. 1-800-Flowers.com sponsored our flowers, Smirnoff sponsored our alcohol and several other sponsors helped us raise $100,000 for an awesome wedding and $20,000 for charity. The wedding generated so much buzz on outlets like the CBS Early Show, ABC World News Tonight, the New York Times, CNBC and hundreds of blogs, that afterwards, our vendors asked what else we could do for them. So we started a company.
Sobel: How to get people to listen to your message in in this era of social media?