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And now, the news ... Google Analytics provides a single view, Telerik open sources UI tools and launches newest Sitefinity and WebDAM refreshes its platform and mobile app.

Plus, Ektron unveils a new content marketing platform and Gmail trials a new Grid View for promotions.

Name Game at Google Analytics 

This week, Google Analytics changed its terminology to better reflect a single view of traffic across multiple devices, whether from the web or from mobile apps. The "Visitors" web metric and "Active Users" app metric are now simply called "Users," while "Visits" have been renamed "Sessions." If you want to separate out, say, web only data in reports, a filter can be used.

Additionally, the company has launched a beta test of Analytics Diagnostics to address data quality issues and has added a new version of segments to its Core Reporting API.

What's it all about? On a post Wednesday evening on Google Plus product manager Nick Mihailovski wrote that “to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view.”

Users will be able to analyze app and web data in the same reporting view, take advantage of new app-specific fields. Google didn't state the advantages of changing things like "visits" to "sessions." But it did note that it is rolling out the changes incrementally through next Wednesday.

Telerik Open Sources UI Core, Updates Sitefinity 

Telerik is releasing much of its Kendo UI Core as open source and launching version 7.0 of its Sitefinity web content management platform.

The now free Kendo UI Core package is being released as open source for both commercial and non-commercial projects. The package contains 38 user interface widgets, representing the entirety of Kendo UI mobile and the core framework features of templates, data binding and input validation. There's also access to thousands of tests and best practices.

"Telerik has always been a company for developers, by developers," EVP Todd Anglin said in a statement. He added that the company wanted to encourage UI innovation through community collaboration.

Telerik expects to remain active in developing the UI Core, and is encouraging contributions to the technology. Some Kendo UI widgets, including the data grid and visualization tools, will be available only as part of the commercial distributions.