And now, the news ... Google Analytics provides a single view, Telerik open sources UI tools and launches newest Sitefinity and WebDAM refreshes its platform and mobile app.
Plus, Ektron unveils a new content marketing platform and Gmail trials a new Grid View for promotions.
Name Game at Google Analytics
This week, Google Analytics changed its terminology to better reflect a single view of traffic across multiple devices, whether from the web or from mobile apps. The "Visitors" web metric and "Active Users" app metric are now simply called "Users," while "Visits" have been renamed "Sessions." If you want to separate out, say, web only data in reports, a filter can be used.
Additionally, the company has launched a beta test of Analytics Diagnostics to address data quality issues and has added a new version of segments to its Core Reporting API.
What's it all about? On a post Wednesday evening on Google Plus product manager Nick Mihailovski wrote that “to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view.”
Users will be able to analyze app and web data in the same reporting view, take advantage of new app-specific fields. Google didn't state the advantages of changing things like "visits" to "sessions." But it did note that it is rolling out the changes incrementally through next Wednesday.
Telerik Open Sources UI Core, Updates Sitefinity
Telerik is releasing much of its Kendo UI Core as open source and launching version 7.0 of its Sitefinity web content management platform.
The now free Kendo UI Core package is being released as open source for both commercial and non-commercial projects. The package contains 38 user interface widgets, representing the entirety of Kendo UI mobile and the core framework features of templates, data binding and input validation. There's also access to thousands of tests and best practices.
"Telerik has always been a company for developers, by developers," EVP Todd Anglin said in a statement. He added that the company wanted to encourage UI innovation through community collaboration.
Telerik expects to remain active in developing the UI Core, and is encouraging contributions to the technology. Some Kendo UI widgets, including the data grid and visualization tools, will be available only as part of the commercial distributions.
On the web content management front, the new Version 7.0 of the Sitefinity platform provides for e-commerce product reviews and ratings, enables the display of related content and HTML5 video without coding, improves productivity by allowing the duplication of page templates and forms and offers more control over custom fields.
WebDAM Refreshes Platform, Mobile App
Digital asset management provider WebDAM, now owned by Shutterstock, has announced version 8.6.0 of its cloud-based platform. It offers such new features as Dynamic Templates, which are designed for quick customization of marketing materials while retaining brand consistency, plus there's now searchable archived assets for rarely used materials and direct posting to social channels with automatic optimization.
Additionally, new version 1.2.0 of the mobile app has been released, with direct importing of files from iOS apps like Pinterest and iMessage, the ability to filter search results based on the file format type, asset keywording from the app and an enhanced delivery of local video content.
A dynamic template in the updated WebDAM.
Ektron's New Content Marketing Platform
Ektron has launched its Content Marketing Platform, available both on-premise and in the cloud. The provider of content management and web experience software claims the new solution is designed to turn an existing website into an inbound and outbound content marketing engine.
Features includes automation of personalized content via landing pages, blogs, calls to action and contextualized content.
There are also automatically recommended content creation strategies, the ability to track campaign performance by personas, integration between customer relationship management and content marketing and creation of web pages that adapt to screen sizes.
Pros and Cons of Gmail Grid View
Gmail is offering a field trial of a new feature, grid view, that allows users to immediately see images from deals, offers and other marketing emails that are sorted into the Promotions tab, without opening the emails. Users can toggle between grid view and the standard list view through a button on top.
If implemented, how could marketers use this new option?
Dela Quist, CEO of email-focused agency Alchemy Worx, told CMSWire his company is recommending marketers have a plan in place if and when this option rolls out.
"For subscribers that enable it," he said, "Grid View will provide marketers with more flexibility to engage subscribers in an email. For example, if the company strategy dictates that opening the email is a key objective, then the grid view image gives them significantly more scope to attract the attention and intrigue of subscribers than a subject line alone."
This additional scope, Quist said, could include an offer or call to action that drives engagement without requiring an email open.
But there is downside. Quist noted "the sender's name is much less prominent than [in] the traditional text list," making it "quite difficult to see who the email is from, which may hinder widespread adoption of grid view in its current form.”