Nokia has a lot of minus signs in its latest quarterly figures but its losses are far smaller than during the company's dark times, with Lumia sales firmly on the rise, but not enough to spark a Windows Phone revolution.
Lighting Up the Darkness
The headline figure in Nokia's numbers last quarter is 5.6 million Lumia phones (plus half-a-million Symbian devices) sold around the world, up from 4.4 million Lumia sales last quarter. While the overall smart device numbers are down a little, the higher average selling price of the Lumia range is helping to make up for the drop.
While Nokia may be pleased to see Lumia sales rising, compare that to Samsung's upcoming Galaxy S4 launch later this month (plus the mega-sized devices), when that new model will likely sell the same number over the launch week. That shows the gulf in class between Samsung, Apple and the rest of the field.
Overall, device and service sales were down 29% on the previous quarter, partially due to seasonality. Still, the company has 4.5 billion euros in the bank, and with the new Lumia 928 on the way, will be trying to tempt new converts and WP7 upgraders, but its a little early for it to be looking for early Windows Phone 8 users to be on the upgrade treadmill.
Nokia's Q1 Smart Device Numbers
Lumia Around the World
Europe is still Nokia's No. 1 territory by net sales value with Asia/Pacific not far behind. In terms of devices volume, Asia Pacific leads the way with a likely high trade in Asha devices. However, in North America, the company only sold 400,000 devices in the last quarter, which won't be good news for the likes of Verizon and AT&T who stock Nokia latest products, expect product visibility to shrink if this weakness continues.
Finally, the company's Devices and Services workforce (excluding Nokia Siemens Networks and the HERE division) is down by 33% from 47,000 this time last year to 31,600 now , making it a leaner, meaner outfit and better suited to survive on these leaner overall sales. See the full results over on Nokia's Financials page (PDF).
While Nokia isn't the only Windows Phone device seller, as the flagship brand and a leading Microsoft partner, the Windows Phone 8 market seems yet to ignite, and possibly it never will (in the Galaxy, iPhone way). But, if it can help Nokia in the fight for the No. 3 market spot, there remains room for a little consumer optimism. Nokia's stock price was down 10% in early Wall Street trading, down to $3.20.