This month we’re turning data into action. However, before you can take meaningful, marketing actions, the assumption is that you’ve been measuring meaningful and marketable data. Yet, we know that it isn’t always the case and that many companies struggle to collect the right data or don’t necessarily know how to turn it into something that streamlines and improves the customer experience.

Are You on the Right Path?

To help us better understand the challenges that many businesses face on the road to improved customer experience, we compiled the following infographic that outlines the elements involved in turning data into reliable actions. It takes the right tools, the right team and -- the right strategy.

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All month long, we’ll be dissecting the ways that organizations can collect the right data, employ the right strategies and continue to measure the customer experience to further evolve their online presence.