Are You a Mobile Wannabe or Maverick?
When Forrester revisited the plight of the empowered employee in a recent report, they found that it had given rise to two emerging segments of employees whom they believe can have a great impact on integrating mobility solutions within the enterprise. These two segments are known by specific, rather unfortunate names: mobile “wannabes” and mobile “mavericks.”
Meet the Wannabes
Wannabes, as the name suggests, want to be mobile workers, yet work at desk jobs. Though they do not get specific mobile devices or support from corporate IT, they want to use their smartphone devices for work. Perhaps the original empowered employee who fought against bans on smartphones and mobile apps during work hours, wannabee mobile workers account for 16% of all employees. By 2015, it’s expected that the mobile wannabe segment will grow significantly to account for nearly 30% of all employees worldwide. As millennials in the workplace continue to grow, their influence will impact the way mobile technology is used.
Meet the Mavericks
Mobile mavericks, on the other hand, are those who work remotely, often traveling and working at client sites or outside of the corporate office. Mavericks like to be proactive, productive and choose smartphones and applications on their own, rather than having them dictated by IT. Right now, mobile mavericks make up 6% of the workforce, but by 2015, it’s predicted that they will double in size, as more enterprises encourage employees to purchase their own smartphones to control mobile device costs.
The Forrester report showed that the Enterprise Mobile Worker universe is segmented into four categories
The report also highlighted other mobile profiles within organizations, such as task workers, who represent employees who use smartphones to carry out specific tasks, rather than engage socially or collaboratively.
The Future of the Mobile Office
What does this mean for the future of mobile in the workplace? As we reported this month, as mobile trends, technologies and innovations change the way consumers communicate, companies will also have to adapt and redefine concepts of the office so that mobile mavericks and wannabes can thrive whether at their desks or out in the world.