KickApps and Akamai are teaming up to take on video publishing. KickApps brings the ability to create and manage custom video players with excellent social features. Akamai comes in with the ability to easily automate digital distribution systems while providing enterprise-level video distribution. Put them both together, and what results is an app-kicking combination!
KickApps — for those who donít already know — is a leader in on-demand social media technology, video player technology and widget creation technology. Unsurprisingly, the company provides third-party solutions to content publishers who are looking to integrate social, video and widget technologies into their websites.
KickApps has recently been making numerous additions to the platform as of late: instant messaging and presence awareness, local television stations support, integration with open source CMS providers, and a KickApps 3.0 release.
Stream OS is a technology designed by Akamai that provides users with a platform to control, profile and distribute video content. This includes creating and managing various content feeds for video distribution. A user can easily publish his or her content to places like iTunes or Miro. This platform builds all this functionality in a single easy to use interface.
There are also tools available to help create and manage fully customized video players while utilizing Adobe Flash technology with the Akamai Media Framework. This functionality is critical for the development of personalized video playing solutions. For example, if a user sees a YouTube video, that user can instantly recognize that it has originated from YouTube as the player is unique to the YouTube site. This level of branding can be accomplished.
What Is the Big Deal?
The core of this new partnership is the integration of KickApps video player authoring solutions with Akamai's Stream OS. Customers will continue to create and manage their video players using KickApps Video Player Studio, while taking advantage of Stream OS for video management — mass uploads, geo
You'll also see the integration of Akamai's Media Player Framework into KickApps video players to take advantage of standardized ad integration with major video advertising networks. This provides web publishers with an effective approach to monetizing both editorial and user generated video.
Along with the integration of KickApps Video development and Akamai's Stream OS, KickApps will also be offering low priced video delivery via Akamai's CDN — Content Delivery Network.
The KickApps CEO recently discussed what impacts the Akamai deal would have on his company and web publishers:
“Web publishers have few viable options when it comes to affordable, enterprise-level video publishing solutions that include deep, out-of-the-box social media functionality,” said Alex Blum, CEO of KickApps. “By integrating the two solutions - social & media applications and an enterprise scale video management and distribution solution - web publishers have the means to handle even the most advanced media requirements. With on-demand deployment, we are enabling web publishers to dramatically reduce costs and time-to-market.”
This deal ultimately results in KickApps having many new and exciting features for the KickApps platform and their customers:
Just as site analytics are very popular now, the ability to extract similar information from rich media solutions is becoming just as, if not more, important. Stream OSís integration with KickApps will allow users to keep track of who is viewing video content with an in-depth video metrics section accessible from a community page.