EMC_logo_2010.jpg The partnership between EMC (news, site)  and Informatica that was mooted at the recent EMC World conference in Boston has been formalized and will see Infomatica’s Lifecycle Management and Master Data Management applications added to EMC's Select reseller program.

The announcement coincides with the rebranding of EMC’s enterprise content management group, which is now known as the Information Intelligence Group (IIG), and consists of a five-way grouping of its intelligence products that offer an idea of where EMC wants to go in the future.

While there is probably a lot of detail in the small print of this deal that hasn’t come out, the basis of it is that EMC will sell the two products to extend the abilities of its storage, archive and ECM platforms.

Combined with the SAP (news, site) partnership announced last week at the SAPPHIRE conference, it makes EMC’s IIG a set of formidable data management products that covers both structured and unstructured information at every stage from capture to archiving.

Informatica, ILM And MDM

From the Informatica (news, site) side of the equation, both on-premise and in the cloud, ILM will enable users manage to the entire lifecycle while MDM gives the ability to manage business processes, producing a single document describing all aspects of those processes.

Information Lifecycle Management

ILM gives users an entire lifecycle view of data from the time it enters the system to archiving or retirement depending on enterprise protocols, and particularly focuses on managing data growth.

With three principal different components, ILM consists of:

  • Informatica Data Archive: Manages and archives data produced in enterprise processes and gives users access to that data as well as timely integration of the data to business processes.
  • Informatica Data Subset: Breaks large databases into smaller databases automatically with all information safely preserved.
  • Informatica Data Privacy: Protects data from unintended exposure of data to unauthorized third-parties Master Data Management.

Master Data Management

MDM gives users desktop access to consolidated and reliable critical-business data and insures that duplicate and inconsistent data is replaced by a single working record that becomes the principal reference point for any business transaction, or client. Key features include:

  • Data Model: Enables users create data models applicable across the entire enterprise and ultimately Master Data documents that upgrade business rules when they themselves are changed.
  • Identification: Identifies critical business data based on enterprise-set.
  • Best versions: Creates the ‘best’ version of all data at all levels across the enterprise and creates a history of all versions created.
  • Relate: Informatica MDM’s complex hierarchy management provides visibility into the relationships between critical business master data.
  • Workflow: Creates Master Data governance policies as well as workflows to support governance issues.

At the EMC World conference where it was announced that a partnership between Informatica and EMC was in the offing, it was also noted that 5% of the world's information is structured. This partnership aims to close that 5% gap, and allows EMC to claim that it can provide full information intelligence across the enterprise.