#emcworld: The New Face of Documentum

Today, EMC (news, site) made several important announcements about their Enterprise Content Management group and its main product Documentum at the EMC World conference in Boston. The most important of which is that the group's new name is now the Information Intelligence Group (IIG).

The Five Faces of the Information Intelligence Group

This is not just a simple re-branding of the Content Management and Archiving Group. The new name reflects where EMC is now with their product suites and where they plan to go in the next few years.

It is characterized by five product families:

1. Intelligent Information Governance

This is the SourceOne family of products. This includes the existing Compliance and Archiving line of products, Records Management and eDiscovery. As part of this family, they announced SourceOne for SharePoint, available after this quarter, which will provide archiving for SharePoint 2010.

2. Intelligent Case Management

This is the home of the xCP product line and the new home of the core repository product, Documentum Content Server. EMC sees Case Management as a much used middle ground between projects and transactions.

3. Intelligent Information Access

The goal of this product family is to provide content and information in a transparent manner to whatever business context within which the user lives. The MyDocumentum suite of user interfaces and CenterStage are located here.

4. Intelligent Enterprise Capture

This is the home of the Captiva line of products. Scanning is getting some much needed respect and being allowed to prosper as its own product line.

5. Intelligent Customer Communications

The focus of these products is communicating to clients, be it through a website or personalized communications. The recent FatWire partnership and the existing Document Sciences xPresssion product line are the focus.

Content Management and Archiving provides the foundation for the revamped Information Intelligence Group, but it is being recognized that it no longer defines the group.

New Partnerships, New Future

It was noted that 5% of the world's information is structured, which can be measured in zettabytes. With that in mind, EMC is preparing to announce two new partnerships. One is with SAP (news, site), with details coming next week at the SAPPHIRE conference. The second is with Informatica.

The Informatica partnership, being announced later this week, is aimed to close that 5% gap, allowing EMC to claim full Information Intelligence. While the devil is in the details, it is important to note that EMC didn't make the change to using the term Information without looking at the complete implications of the term.

Finally, in keeping with the theme of the conference -- "The Journey to the Private Cloud Starts Now" -- it was stated that the entire suite is private cloud enabled now, with the exception of the search engine. The search capabilities will be private cloud enabled in the third quarter.

The big goal for IIG is to move the entire xCP platform to the public cloud. EMC’s plan is to enable businesses take their investment in xCP and allow them to deploy it to traditional data centers, private clouds, or the public cloud without any changes required.