Latest Articles
-
Xerox Is Hungry for HP, Google Assistant Interacts With G Suite, More News
In this week's digital workplace news roundup, Xerox and HP get close, Slack outlines its position against Microsoft and Google brings its Assistant to G Suite.
Continue reading...
-
Digital Transformation: So Many Buzzwords, So Little Time
A lot of buzzwords come up when considering technology for a digital transformation. Asking these questions will help uncover if they'll really deliver for you.
Continue reading...
-
What DTC Companies Know About Delivering Great Customer Experiences
Digitally native and DTC companies know better than most that delivering consistency and engagement is critical to converting customers.
Continue reading...
-
Don't Let Your CX Efforts Go Bust Over the Holidays
Even the strongest customer experience program is put to the test during the holiday season. Here are some tips to prepare.
Continue reading...
-
Blade Runner's 2019 vs. Today: Which Is the Dystopia?
When you compare the "Blade Runner" version of 2019 Los Angeles with today's, it can be hard to pick out which is the dystopia.
Continue reading...
-
How US Organizations Are Responding to GDPR and the Need for Data Privacy
While many U.S. organizations are still struggling with GDPR, most agree on it's importance and that data privacy is becoming a competitive differentiator.
Continue reading...
-
Sprinklr Acquires Nanigans' Social Tech, Episerver, Terminus Name CEOs, More News
Sprinklr acquires Nanigans' social business, Episerver, Terminus each name CEOs, Amperity CDP releases 'Parallel Environment' and other CX News.
Continue reading...
-
OK Boomer: IT Culture Undergoes Big Changes
“OK Boomer” in this context is a rejection of the way the IT industry operates, especially the VC-fueled, growth-at-all-cost revenue model.
Continue reading...
-
Low-Code Platforms Bring Diversity to Applications
When organizations rely too heavily on their coding teams to plan and develop applications, this can limit the points of view represented in the final product.
Continue reading...
-
How Augmented Reality Will Enhance Workplace Collaboration
It’s not too early to think about augmented collaboration strategies — where could augmented reality improve your day-to-day operations?
Continue reading...
-
Want to Excel at Personalization? Be Like Seth
Just because we know a lot about customers doesn’t mean we have to show that we do, or use every data point in every exchange.
Continue reading...
-
Bloomreach Partners With Sitemorse, Coveo Reveals New App and Other News
Welcome back to our monthly roundup of news, partnerships, releases and bug fixes from the world of open source CMS.
Continue reading...
-
SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid
SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020.
Continue reading...
-
Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
Continue reading...
-
How Consumer Tech Paves the Way for B2B Evolution
What implications will the flashy emerging consumer technologies of today have for the B2B users of tomorrow?
Continue reading...
-
Hyper-Personalization: Why a CDP Isn't Everything
Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary?
Continue reading...
-
The Customer Experience Hierarchy
The Hierarchy of Customer Experience is one way to illustrate the spectrum of how customers engage with a brand while traversing the customer lifecycle.
Continue reading...
-
Why Organizations Are Turning to the Public Cloud
Next year, the use of public cloud by enterprises will explode, according to recent Gartner data. Here we examine why.
Continue reading...
-
10 Insights From the Black Friday, Cyber Monday Numbers
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
Continue reading...
-
Is it Unethical to Secretly Automate Your Job? That's the Wrong Question
How would you respond if you found out an employee automated the bulk of their work? Your reaction says a lot about the health of your company culture.
Continue reading...