Latest Articles
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Salesforce Acquires Rebel, Facebook Hires Former UK Deputy PM, More News
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
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Invest in the Human Side of the Customer Experience Equation
Technology is definitely a big part of customer experience, but it's only one third of the equation.
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Skip the Robocall: Social Is the Connection That Counts
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.
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How Slack With G-Suite Matches Up Against Microsoft Teams
Much of the talk over the past year in the enterprise collaboration space has been about Teams, but Slack and G Suite integrations are offering an alternative.
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Uniting Risk Management With Strategic Planning
By only offering executives a list of possible negative outcomes, risk managers fail to consider the potential positive outcomes a decision might have.
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Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now
With high profile data privacy scandals and intensifying scale of data breaches, we’re only at the tip of the global privacy regulation iceberg.
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Balancing the Pros and Cons of Best of Breed Software
The appeal of having greater flexibility in a digital experience platform is clear — but it comes with some potential drawbacks.
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Good Design Is Intuitive
Which product would you rather use: one with an intuitive interface or one with a long manual explaining how to deal with a poorly designed one?
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New Data Indicates People Don't Use Chatbots Like We Think
While chatbot usage is on the rise, new data from Gartner shows consumers using this new technology differently than expected.
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Tips for Evaluating, Setting Up and Supporting Your CDP
Here we answer the questions about setting up a CDP, integrating it into the rest of your martech stack, and supporting it in an ongoing basis.
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Collaboration Can’t Run on Goodwill Alone
The common impediments to collaboration are usually unrelated to the technology. Here's how to encourage the practice in earnest.
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Where Testing Fits in Your Omnichannel Experiences
With the lines between online and offline experiences becoming increasingly blurred, businesses need testing strategies that cover every step of the experience.
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Will Open Data Initiative From Adobe, Microsoft, SAP Break Down Silos?
Adobe, Microsoft and SAP have announced a new partnership called the Open Data Initiative. It aims to pull down the walls of data silos. Here's how.
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How to Ensure Your SEO Plan Is Put Into Action
All too often SEO recommendations end up in a desk drawer, never to be implemented. Here's how to make sure they see the light of day.
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How Instagram is Shaping Ecommerce Marketing for 2019
A look at how Instagram is working to grow and help ecommerce marketers prosper in 2019.
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Why the Open Source Enterprise Search Trend Will Only Accelerate
By layering proprietary user interfaces on top of open source kernels, enterprise search vendors free their engineers to focus on what users buy: the UX.
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Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change
The way brands select digital experience technology has changed dramatically in a short period of time. What factors are driving the change?
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Enterprise Search Is More About Vision Than Technology
A critical barrier is blocking search vendors from achieving their vision for search. So why isn't anyone talking about it?
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How Is Facebook's Role in the Enterprise Impacted After Another Major Breach?
After another well publicized Facebook security breach that was uncovered last month, the role of Facebook as a digital marketing tool is in the spotlight.
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Why SEO Efforts So Often Fall Short
The best laid plans won't work if they never get implemented. And so it goes with your SEO strategy. Part 1 of 2.
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