Latest Articles
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Why Culture Change Is Essential for Digital Transformation
Shortcomings in organizational culture are one of the main impediments to company success in the digital age.
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Office 365 Reaches 200M Commercial Users, US Workplace Engagement Is Up, More News
In this week’s digital workplace round-up, Microsoft 365 helps give Office 365 an enterprise push, Gallup sees rise in workplace engagement and more.
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The Customer Goodwill Piggy Bank
A customer is not won or lost in a single event, it's a collection of many events, with each of those moments being a unit of currency.
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SMX West: How SEO and Web Developers Work Together at Under Armour
At times, it can seem like SEOs are from Mars and web developers are from Venus. At SMX West, Dana Tan explained how to bridge that divide.
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How to Provide Ongoing Micro-Training to Employees
Companies with established ongoing training programs perform better than those without one.
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Twitter Acquires Chroma Labs, TTEC Holdings Partners With Pega, More CX News
Twitter acquires Chroma Labs, TTEC Holdings partners with Pega, Reltio introduces Connected Customer 360 and other CX news.
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From Service-Oriented Architecture to Microservices
Designing our applications as small independent units is the first step towards building a modern infrastructure that is nimble, agile and scalable.
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Could California Become an EU Data Privacy Darling?
California’s lead in privacy in the US is widening, and powerful EU data privacy regulators are taking note.
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Office 365: Top of the Heap, But Competitors Are Making Inroads
Although Office 365, Slack and G Suite dominate workplace productivity, businesses are also looking to other apps to achieve business goals. Here’s why.
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A Brand Management Maturity Model, Part Four: Technology
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.
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What Is Machine Learning's Impact on Marketing Personalization?
Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization.
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Want to Improve Your Customer Experience? Remember the Partner Experience
Across the supply chain, third-party partners have an impact on customer experience, both on the front lines and behind the scenes.
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The 'Soft Skills' Every Analyst Needs to Succeed
Hiring managers are starting to shift their attention away from technical prowess to other skills analytic professionals should have.
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Is Your Capture Strategy Intelligent or Stuck in Yesterday’s Technology?
The rising tide of information chaos has a profound impact on digital transformation efforts. We must stem it at its origin: information capture.
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The Loneliness Epidemic Revisited: A 2020 Update
According to a 2020 Cigna study, we are more lonely than ever before. Yet that loneliness decreases when we have better relationships at work.
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Closing the Customer Feedback Loop: A Practitioner's Guide
You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up.
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Is Content Marketing the Key to Sales Enablement?
Sales enablement strategies are on the rise. If you want to understand where sales enablement fits into content marketing
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6 Ways Organizations Are Using Microsoft OneDrive
OneDrive for Business is one of the most popular apps in Office 365, with multiple functions that improve how teams work. Here are some of them.
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Alternative Search Engines: A New SEO Frontier?
Google's reign on internet search may not last forever. So, what alternatives are out there, and are they worth paying attention to?
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A Simple Matrix for Managing Office 365
A simple model IT and the business can use to decide what to enable in Office 365, where to focus management efforts and more.
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