Latest Articles
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Gimmal Workplace Compliance Prepares for GDPR
With the EU's General Data Protection Regulation (GDPR) scheduled to come into force next May, information management vendor Gimmal is upgrading its flagship solution, Workplace Compliance, to help businesses stay on the right side of the new regulations. As part of the upgrade, Houston-based Gimmal’s Workplace Compliance app now includes
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How to Make Lone Wolves Part of Your Digital Workplace Pack
Digital workplaces give employees the freedom to roam and work freely, which can, in turn, strengthen the company. A study published by the Digital Workplace Group, for example, indicates that the increased mobility afforded by digital workplaces aids the efficiency, innovation and engagement levels of front-line workers.
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Nintex Boosts Box With New Process Automation App
Nintex has deepened its partnership with Box by introducing a new workflow app that improves Box cloud content management capabilities. In a statement from the Bellevue, Wash.-based workflow automation software provider, Nintex stated the new Nintex Workflow for Box app allows users to create, customize and automate processes within Box
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Acquia Gets 'Aggressive' With DX Technology
BOSTON — Acquia, a Boston-based provider of digital experience technology, has embarked on what it calls its "most aggressive product launch" and continues to embrace its open-source roots as it expands its cloud-computing technologies.
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Cinny Little: Align Around Your Customer Experience Metrics, Then Take Action
Forrester Research senior analyst Cinny Little is perfectly positioned to keep up with the ever-increasing speed at which both technology and customer behavior change.
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VR and AR, Time for Marketers to Experiment
Tech evangelist Robert Scoble strode onto the stage at &THEN conference, and shared his excitement over the fact that his iPhone had more sophisticated features than a video camera he had bought three years ago for far more money.
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5 Rules to Avoid Bot Backlash From Customers
Bot backlash is upon us. On Facebook, where companies once raced to implement time-saving bots, failure rates are reported to have hit 70 percent. Only three in 10 interactions go off without a hitch, according to recent reports.
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Why Identity Resolution Is so Important for Marketers
Working in data marketing, you’ve likely heard all about getting to know your customers.
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From Building Trust to Building Use
The world is facing a crisis in traditional trust. And that’s a good thing. Traditional trust has facilitated a type of god-like leadership and management model based on hierarchy and ego. A survey of 28,600 young people in 30 countries, published by Viacom in 2017, found that only 2 percent
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Put Machine Learning to Work on Your Ecommerce Taxonomies
Machine learning has come a long way in the last couple of decades, but it hasn’t come far as people sometimes imagine. Rather than AI taking over processes completely, it is helping to increase the efficiency of human-led processes.
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Time to Embrace Microservices and DevOps Agility in DX Technology
Organizations that break through monolithic technologies, architectures and processes and embrace agile, microservices-based strategies will be better served delivering solid digital customer experiences. And maybe even be like Amazon. Murthy Peri, vice president of technology at SapientRazorfish, shared these thoughts during the CMSWire-BloomReach webinar, “The Modern Digital Experience Tech Stack.” “Amazon does
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How to Mitigate the Risks of User-Generated Content
For many marketers, user-generated content (UGC) is a dream come true — and it’s not hard to understand why. One reason is obvious: Free content frees up time and dollars for other campaigns. Another reason is its effectiveness : User-generated content increases brand engagement by 28 percent.
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Frontline Workers Still Point the Way Forward for the Digital Workplace
It was 2001 and I’d picked a terrible time to pivot my firm, Step Two, from being a software development company to a pure-play consultancy. It was just after the dot-com crash and work was thin.
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ICYMI: MarTech Vendors' GDPR Prep, Injecting CX Into Product Design
Experts say that laughter is associated with a range of benefits including: lower blood pressure, reduced stress hormone levels, triggering the release of hormones, producing a general sense of well-being and improves a sense of connectedness if shared with others.
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Microsoft's Windows 10 Accused of Breaching Dutch Data Privacy Laws
The Dutch Data Protection Authority (DPA) has accused Microsoft of breaching Dutch law by harvesting data of those who use its Windows 10 operating system. In a statement issued Oct. 13th, the DPA stated Redmond, Wash.
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Machine Learning Ushers in a New Era of Customer Experience
Customer experience initiatives are getting stuck with quite a few weighty labels lately: next key battleground, primary competitive differentiator, table stakes. And momentum for this topic is not slowing anytime soon.
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How to Improve Employee Engagement (and Your Bottom Line)
At a time when employee engagement is at an all-time low, businesses are scrambling to boost engagement, motivate employees and improve poor retention rates.
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Box Graph Connects Content and People and Other News
San Francisco-based Box concluded its annual conference yesterday, following three days of upgrade announcements and significant releases. One of those releases — Skills — brought artificial intelligence (AI) into the Box platform. The other notable addition is the introduction of Box Graph.
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Why Designing Simple Solutions Is so Complicated
Recently I’ve been reflecting on why it’s so difficult to develop simple solutions — simple in the context of helping our users, clients and customers easily process, understand and engage with our message.
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LinkedIn Debuts Sales Navigator Integrations and Other News
LinkedIn, the Mountain View, Calif.-based professional networking service, announced this week new Sales Navigator features including an integration between Sales Navigator and LinkedIn Campaign Manager. Marketers will be able to access two ad groups that appear in LinkedIn Campaign Manager: Sales Navigator Leads and Sales Navigator Accounts. LinkedIn officials said
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