Latest Articles
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Why Marketers Are Thankful This Holiday Season
What makes marketers thankful this holiday season? Technology, their teams and everything in between, they told CMSWire.
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Dealing With AI Biases, Part 1: Acknowledging the Bias
It’s only a matter of time until AI applications will become more prevalent in high-stake industries. So AI bias deserves closer examination.
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Internal Communications: Email vs. Chat vs. Discussion vs. Meetings
Digital communication use is like one large dating app. And the workplace is being forced to find perfect matches everywhere.
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Where the Metaverse and Digital Workplace Meet
While some people argue that the metaverse will disrupt the digital workplace, not everyone is convinced. Here's why.
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Workplace from Meta to Launch WhatsApp Integration to Support Frontline Workers
Workplace from Meta, formerly known as Workplace from Facebook, has announced an integration with WhatsApp to support frontline workers.
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Cloudinary Acquires Video Software Provider Indivio
Cloudinary has acquired Indivio, which provides video software for personalized marketing experiences.
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Investment in Digital In-Store Experiences Gains Traction
Retailers are continuing to invest in their digital platforms and strategies, with a new focus on incorporating in-store digital experiences.
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End of Year Incidents Remind Us of Our Corporate IT Vulnerabilities
Three unrelated incidents in December 2021 demonstrated the vulnerability of our IT infrastructure and the need for us to act.
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Use Next Best Action to Elevate Your Customer Experiences
Customers don’t all have the same preferences, nor do they exhibit the same behaviors. Enter next best action.
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Collaboration Platforms Find Their First Use Case in Remote Sales Teams
We still have a long way to go to realize the potential of remote collaboration.
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Understanding the Newest Developments Impacting Marketing Personalization Efforts
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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Career Karma Raises $40M, Expands to Higher Education, Enterprise
The education matchmaker will expand its approach to coding bootcamps to higher education institutions and employer training.
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CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the Year
A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs.
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Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
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A Look at Prescriptive Analytics and The Value They Can Deliver
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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AskNicely Raises $32 Million, Launches Frontline Success Platform
AskNicely has raised $32 million and plans to empower frontline workers with its customer experience software.
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More Than 1,000 Substances Go Into One Smartphone
We don’t need faster speeds to save the climate. We need slower speeds. Move slowly and repair things.
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How Contact Center Automation Boosts More Than Just Cost Saving Metrics
By knowing you want to improve, and working with a partner to implement a solution that supports your agents, you can make end-to-end automation a reality.
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Why Congress Fails to Regulate Big Tech
Elected representatives need to give up trading stocks, says Sen. Mark Warner.
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