Latest Articles
-
Good Business Processes Are Key to Resilience During Disruption
Process mapping and oversight needs to be a priority for all businesses today, and preparing teams with tools and resources must come from the top down.
Continue reading...
-
Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
Continue reading...
-
How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
Continue reading...
-
If You’re Trying to Control the Customer Experience, You’ve Already Lost It
Companies like to talk about being customer centric. The trouble is, most are doing more talking than listening.
Continue reading...
-
The AI Marketer
When you think of a corporate hero, AI likely isn’t the first thought, yet here are three ways AI is improving marketing teams’ success and productivity today.
Continue reading...
-
Verint Offers Microsoft Teams Recording, Email Data Loss Still a Problem, More News
This week, Verint brings call recording to Microsoft Teams, new research shows email can still be a security problem, Zoom introduces end-to-end encryption.
Continue reading...
-
Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
Continue reading...
-
What Happens When Agile and UX Meet?
Problems arise when people who don’t understand UX make assumptions about how fast and simple the work is.
Continue reading...
-
How Do You Maintain Customer Experience on a Shrinking Budget?
How can businesses preserve the customer experience at a time when budgets are shrinking?
Continue reading...
-
Leadership During a Crisis Means More Than Keeping the Lights On
How do you maintain confidence in a time of ambiguity?
Continue reading...
-
How to Engage With Your Audience on Reddit
Reddit is alive with activity relating to all sorts of topics and industries and it's largely gets underutilized by marketers. Here's how to get involved.
Continue reading...
-
5 Reasons to Invest in Employee Experience
By understanding the employee experience, business leaders can gain actionable insights into what it takes to make the employee journey a positive one.
Continue reading...
-
3 Principles Successful Teams Have in Common
As we learn new ways of working together, here are three classic successful partnering principles to keep in mind: trust, shared vision and collaboration.
Continue reading...
-
The Blind Spot of DAM Vendor Selection
Buyer beware: the DAM vendor selection process can be overwhelming due to the many DAMs competing for market share.
Continue reading...
-
What COVID-19-Themed Commercials Show About Marketing in a Pandemic
Building emotionally-resonant marketing campaigns was hard enough before COVID-19.
Continue reading...
-
Your Process Pain Points Are Crying Out for Digital Attention
Those digital pain points you’ve been noticing recently? They’re not happening because everyone’s working remotely, they're just more visible because of that.
Continue reading...
-
How 3 CMOs Grapple With Budget Changes Due to COVID-19
Forrester has grim forecasts for marketing budgets. Here's how three CMOs are grappling with the sudden changes due to COVID-19.
Continue reading...
-
Career Mapping Best Practices That Will Improve Retention
Use career mapping to help workers understand where they're going and what it takes to get there.
Continue reading...
-
Beware These 3 Remote Work Collaboration Traps
Collaboration is really about interactions and relationships. The tools which support collaboration can either help or hinder these interactions.
Continue reading...
-
4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
Continue reading...
