Latest Articles
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Wilson Raj: Why Holistic CX Measurement Is Your Key to Demonstrating Value
SAS's Wilson Raj discusses challenges marketers face when measuring customer experience efforts, and how to ensure metrics tie back to business outcomes.
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Contentful Raises $175 Million, Algolia Nets $150 Million and More CX News
This week in CX and marketing news, Contentful has raised $175 million, Algolia pocketed $150 million in funding and more news.
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New to Customer Experience? 3 Keys to Getting Started
CX programs are, by their nature, designed to be end-to-end and across all channels. This brings special challenges to brands new to CX.
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A Match Made in Heaven? How PR and SEO Are Mutually Beneficial Marketing Activities
PR can help with so many areas of your digital marketing strategy, not the least of which is SEO.
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Why Zoom Apps Won't Eliminate Zoom Fatigue
Zoom recently released Zoom Apps to make virtual work a lot easier. However, it is unlikely that it will help much with Zoom fatigue. Here's why.
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5 Ways to Enable an Effective and Durable Hybrid Workplace
Labor Day marks the launch of the hybrid workplace for many organizations. Here's how they can meet the unique challenges this model creates head-on.
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Kick-Start Analytics Efforts With Google Analytics GA4 Geographic Reports
Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team.
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How to Manage Introverts in the Digital Workplace
Remote work suits introverts' preference for asynchronous and solo work, but that doesn't mean managers should leave them alone.
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Thoma Bravo Acquires Medallia for $6.4 Billion
Thoma Bravo has acquired one of the customer experience management software's biggest companies, Medallia, for an estimated $6.4 billion.
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What Do Tattoos Tell You About Customer Behavior?
The best way to get someone to commit to something big is to first convince them to commit to something small.
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Innovate, Pivot or Stay the Course: How Customer Experience Responds to Disruption
Businesses typically respond to disruption in one of three ways: innovate to lead, pivot to leverage new opportunities, or stay the course.
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McDonald’s Ready to Beef up Its CX Efforts With Addition of New Team and Structure
This week, fast food giant McDonald’s announced restructuring and added a new team to the business that will take ownership of CX and personalization.
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Customer Experience Strategies to Annoy or Delight Your Customers
No company goes out of its way to produce miserable customer experiences. And yet, they happen.
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Adrian Nash and Nuno Pedro: Sustainability and Relevance in the Next Frontier of Commerce
SAP's Nuno Pedro and Adrian Nash discuss the ongoing changes in the commerce world and how companies need to adapt to keep up.
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How Data Governance Improves Customer Experience: 3 Examples
Optimal data governance has several potential impacts on maintaining and continually improving an organization's customer experience.
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Why Your Digital Workplace Needs Some New DAM Technology
While digital asset management systems are often overlooked in digital transformation, they are a key element in managing enterprise content. Here's why.
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CX Decoded Podcast: Analyzing the B2B Marketing Playbook
CMSWire's CX Decoded catches up with Deloitte's Tim Greulich to discuss B2B marketing strategies.
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CIOs Step Up to the Role of Change Leader
What would it take for a CIO to become a change master? CIOs discuss.
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Is Your Information Governance ROT-ing?
There's a tension between managing ROT and developing a long-term vision of the information's value for an organization. The two don't have to be at odds.
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Why You Want to Be Market-Driven Rather Than Marketing-Driven
For most businesses, understanding product-market fit is essential to building what your customers want and creating a company with staying power.
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