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Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

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Subject Matter Experts

Arm Treasure Data

Arm Treasure Data

Arm Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...

Mark Smith

Mark Smith

With over 20 years of global experience in marketing applications and analytical CRM, Mark Smith is a leader in building, growing and managing successful companies. Currently in “innovation mode” as...

Dennis Shiao

Dennis Shiao

Dennis is an independent marketing consultant who works with brands on content marketing, product messaging and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis...

SearchUnify

SearchUnify

SearchUnify is a cognitive search platform that revolutionizes information discovery, fuels an insight engine, and provides a robust platform for AI-based apps like customer-facing and agent-assist chatbots. Its parent company,...