Channels

Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

Channel Sponsored By arm-treasure-data-horizontal-logo-clearspace

Explore Web Content
View All Customer Data Platforms Articles

Subject Matter Experts

Arm Treasure Data

Arm Treasure Data

Arm Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Ryan Lunka

Ryan Lunka

Ryan is the Chief Operating Officer for nChannel, where he oversees all product and service delivery, enabling retail and eCommerce companies to unify their technologies into a single omnichannel platform....

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...

Paul Hagen

Paul Hagen

Paul Hagen is a senior principal with West Monroe Partners in San Francisco where he heads the firm’s customer experience and innovation strategy. He is an experienced strategy, customer experience,...

Rachel Lane

Rachel Lane

Rachel specializes in leading Medallia customers along the path of digital customer experience (CX) best practice and innovation, taking time to understand their business objectives and helping them to align...