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Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

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Powering Privacy Compliance with a CDP

Rising customer expectations coupled with fragmented customer data, creates massive complexity for marketers across brands with millions of customer touchpoints from devices and systems. Customer Data Platform from Arm Treasure Data offers brands a unique Identity Resolution for online and offline data. Learn how you can increase revenue, improve customer retention and deliver unique experiences.


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Digging Deeper into Customer Data Platforms

Subject Matter Experts

Treasure Data

Treasure Data

Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Phil Britt

Phil Britt

Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other...

Michelle Berryman

Michelle Berryman

Michelle Berryman leads interactive strategy for digital customer experience at Capgemini in North America. The practice centers on guiding the vision and innovation efforts for digital customer experience with websites,...

Scott Clark

Scott Clark

Based in Columbus, Ohio, Scott has been involved with the IT industry since Al Gore invented it, first working as webmaster for his hometown's first ISP, then moving on to...

Stephanie Vaughn

Stephanie Vaughn

Stephanie is a freelance news writer and communications professional, holding a Bachelor’s degree from DePaul University. Her background includes over a decade of work experience across the spectrum of media