Channels

Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

Channel Sponsored By arm-treasure-data-horizontal-logo-clearspace

Explore Web Content
View All Customer Data Platforms Articles

Subject Matter Experts

Arm Treasure Data

Arm Treasure Data

Arm Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Pini Yakuel

Pini Yakuel

Pini Yakuel, founder and CEO of Optimove, has more than a decade of experience in analytics-driven customer marketing, business consulting and sales. An entrepreneur, marketer and consultant, he enjoys the...

Phil Britt

Phil Britt

Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other...

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...

Anamika Lasser

Anamika Lasser

As SVP, Design and Strategy, Anamika is responsible for the strategic direction and growth of Rightpoint’s user experience, creative, content strategy and digital strategy practices. She has a global client perspective,...