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Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

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DATA MANAGEMENT SOLUTIONS TO FIT YOUR NEEDS

Our full suite of customer data platform solutions unify data, identity and activation across all channels using privacy-by-design practices to power your entire marketing ecosystem. .


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Digging Deeper into Customer Data Platforms

Subject Matter Experts

Treasure Data

Treasure Data

Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Boston-based senior reporter at Simpler Media Group, publisher of CMSWire and Reworked....

Nathan Eddy

Nathan Eddy

Nathan Eddy is a Berlin-based freelance reporter. His work has appeared in CIO.com, InformationWeek, and SecurityBoulevard, among numerous other publications.

Lesley Harrison

Lesley Harrison

Lesley is a technical writer and open source software enthusiast with a passion for all things "data". She has been online since the days of BBSes, and still enjoys learning...

Greg Kihlström

Greg Kihlström

Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and...