Channels

Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

Channel Sponsored By

Explore Web Content
X

DATA MANAGEMENT SOLUTIONS TO FIT YOUR NEEDS

Our full suite of customer data platform solutions unify data, identity and activation across all channels using privacy-by-design practices to power your entire marketing ecosystem. .


Read More
View All Customer Data Platforms Articles

Digging Deeper into Customer Data Platforms

Subject Matter Experts

Treasure Data

Treasure Data

Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Rich Hein

Rich Hein

Rich Hein is Head of Content and Audience Strategy for Simpler Media Group and CMSWire. He has worked in digital technology publishing for nearly two decades, connecting readers with content...

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Boston-based senior reporter at Simpler Media Group, publisher of CMSWire and Reworked....

Lee Hammond

Lee Hammond

Lee Hammond is the owner of KLH Consulting; a digital experience consulting firm focused on customer data strategy and analytics. Lee led Universal Music Group’s direct marketing technology group in...

Justin Racine

Justin Racine

Justin Racine serves as Senior Commerce Consultant at Perficient, a global digital consulting firm serving enterprise clients throughout North America. At Perficient, Justin helps clients achieve their business goals through...