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Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

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Powering Privacy Compliance with a CDP

Rising customer expectations coupled with fragmented customer data, creates massive complexity for marketers across brands with millions of customer touchpoints from devices and systems. Customer Data Platform from Arm Treasure Data offers brands a unique Identity Resolution for online and offline data. Learn how you can increase revenue, improve customer retention and deliver unique experiences.


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Digging Deeper into Customer Data Platforms

Subject Matter Experts

Treasure Data

Treasure Data

Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...

Phil Britt

Phil Britt

Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other...

Rob Jensen

Rob Jensen

Rob Jensen is vice president of marketing for Ignite Advisory Group (www.igniteag.com), a consultancy that helps B2B companies manage their customer and partner advisory board programs. Rob has more than 20...

Ross Wainwright

Ross Wainwright

Ross Wainwright is a seasoned software executive with a proven 30-year record of fast-tracking ideas that will disrupt existing markets. As Alida’s leader, Wainwright firmly believes in a world where the...