Channel

Customer Data Platforms

What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

Getting Started With Customer Data Platforms

Feature
Article
Customer Experience
What Is a Customer Data Platform (CDP)?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
CDP vs. DMP: Which is Right for Your Business?
Sponsored Article
Article
Customer Experience
Tips for Evaluating, Setting Up and Supporting Your CDP
Feature
Article
Digital Experience
How to Use a CDP to Engage Customers Outside the Realm of Marketing
Feature
Article
Customer Experience
Using AI-Based CDPs to Improve the Customer Experience

Getting Started With Customer Data Platforms

Feature
Article
Customer Experience
What Is a Customer Data Platform (CDP)?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
CDP vs. DMP: Which is Right for Your Business?
Sponsored Article
Article
Customer Experience
Tips for Evaluating, Setting Up and Supporting Your CDP
Feature
Article
Digital Experience
How to Use a CDP to Engage Customers Outside the Realm of Marketing
Feature
Article
Customer Experience
Using AI-Based CDPs to Improve the Customer Experience

Getting Started With Customer Data Platforms

Feature
Article
Customer Experience
What Is a Customer Data Platform (CDP)?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
CDP vs. DMP: Which is Right for Your Business?
Sponsored Article
Article
Customer Experience
Tips for Evaluating, Setting Up and Supporting Your CDP
Feature
Article
Digital Experience
How to Use a CDP to Engage Customers Outside the Realm of Marketing
Feature
Article
Customer Experience
Using AI-Based CDPs to Improve the Customer Experience

Learning Opportunities

Latest Articles

News
Article
Customer Experience
MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
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Customer Experience
Will Microsoft Customer Experience Platform Compete in the CX World?
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Customer Experience
Vista Equity Partners Invests in BlueConic, ActiveCampaign Adds Apps and More News
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Digital Experience
2021 Contributors of the Year: Ali Alkhafaji
Editorial
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Digital Experience
Are CRM Solutions Keeping Pace With Industry Needs?
Editorial
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Digital Marketing
Should You Unbundle Your CDP?

Latest Articles

News
Article
Customer Experience
MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
Feature
Article
Customer Experience
Will Microsoft Customer Experience Platform Compete in the CX World?
News
Article
Customer Experience
Vista Equity Partners Invests in BlueConic, ActiveCampaign Adds Apps and More News
Feature
Article
Digital Experience
2021 Contributors of the Year: Ali Alkhafaji
Editorial
Article
Digital Experience
Are CRM Solutions Keeping Pace With Industry Needs?
Editorial
Article
Digital Marketing
Should You Unbundle Your CDP?

Latest Articles

News
Article
Customer Experience
MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
Feature
Article
Customer Experience
Will Microsoft Customer Experience Platform Compete in the CX World?
News
Article
Customer Experience
Vista Equity Partners Invests in BlueConic, ActiveCampaign Adds Apps and More News
Feature
Article
Digital Experience
2021 Contributors of the Year: Ali Alkhafaji
Editorial
Article
Digital Experience
Are CRM Solutions Keeping Pace With Industry Needs?
Editorial
Article
Digital Marketing
Should You Unbundle Your CDP?

People Covering Customer Data Platforms