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Ecommerce

The intersection of content, ecommerce and personalized digital customer experience is paramount for modern businesses. We've gathered everything you need to know about doing business online right here. You can find news, articles and information that will help you stay agile in the face of trends and disruptions in the marketplace, along with thoughts,ideas and best practices that will help fuel growth and ROI within your business.

Featured Reading

Article
Leadership
Why Silicon Valley Didn’t Anticipate the COVID Comedown
Tech CEOs are laying off workers after predicting their COVID surges would persist. Here’s how they got it so wrong.
Article
Digital Marketing
TikTok Searches Are Changing Google Search, Attracting New Generations of Users
Younger generations of customers are going to TikTok for searches using videos and images, and Google is adapting.
Article
Customer Experience
How to Bring the Human Element Back to the Holiday Shopping Game
Holiday shopping ain't what it used to be. Here's how to embrace the hybrid options customers love and avoid what drives them nuts.
Article
Digital Experience
Online Shopping Habits Are Changing: Here’s What You Need to Know
With inflation and the looming recession, how can brands and retailers sustain growth?
Article
Digital Marketing
Marketing Technology Expands as Composable Business Models Are Embraced
So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results.
Article
Leadership
Why Silicon Valley Didn’t Anticipate the COVID Comedown
Tech CEOs are laying off workers after predicting their COVID surges would persist. Here’s how they got it so wrong.

Getting Started With Ecommerce

Feature
Article
Digital Marketing
Ecommerce Metrics: Which Numbers Matter the Most?
Feature
Article
Digital Experience
How Can Marketers Adapt to Digital Commerce Acceleration?
Feature
Article
Customer Experience
The Customer Experience Secret Amazon Doesn't Want You to Know About
Feature
Article
Customer Experience
How Retail Businesses Should Prepare for the Metaverse
Editorial
Article
Customer Experience
Online? In-Store? Get Ready for the Era of Phygital Shopping
Feature
Article
Customer Experience
3 Customer Experience Lessons Brands Can Learn From Amazon

Getting Started With Ecommerce

Feature
Article
Digital Marketing
Ecommerce Metrics: Which Numbers Matter the Most?
Feature
Article
Digital Experience
How Can Marketers Adapt to Digital Commerce Acceleration?
Feature
Article
Customer Experience
The Customer Experience Secret Amazon Doesn't Want You to Know About
Feature
Article
Customer Experience
How Retail Businesses Should Prepare for the Metaverse
Editorial
Article
Customer Experience
Online? In-Store? Get Ready for the Era of Phygital Shopping
Feature
Article
Customer Experience
3 Customer Experience Lessons Brands Can Learn From Amazon

Getting Started With Ecommerce

Feature
Article
Digital Marketing
Ecommerce Metrics: Which Numbers Matter the Most?
Feature
Article
Digital Experience
How Can Marketers Adapt to Digital Commerce Acceleration?
Feature
Article
Customer Experience
The Customer Experience Secret Amazon Doesn't Want You to Know About
Feature
Article
Customer Experience
How Retail Businesses Should Prepare for the Metaverse
Editorial
Article
Customer Experience
Online? In-Store? Get Ready for the Era of Phygital Shopping
Feature
Article
Customer Experience
3 Customer Experience Lessons Brands Can Learn From Amazon

Learning Opportunities

Webinar
cw-wb-221206-twilio-segment-cx
Dec
6
4 Keys to Future-Proof Your Customer Acquisition Strategy
Why driving efficient customer lifetime value is critical for marketers in 2023
Webinar
Dec
7
[EIS Webinar] What is PIM and Why Your Ecommerce Business Needs It
Attend this webinar and learn how PIM can add value to your digital business as you maximize your return on investment.
Webinar
AdobeStock_298049537
Dec
8
Thriving in a Cookieless World with First-Party Data
Let’s Be Real: Third-Party Data Was Never That Great
Conference
CMSWire CONNECT 2023
May
10
CMSWire CONNECT 2023
Explore the latest customer experience and customer services technologies
Conference
Reworked CONNECT 2023
May
10
Reworked CONNECT 2023
Don't miss the most impactful employee experience conference of they year — live in Austin, Texas May 10-12, 2023.
Webinar
AdobeStock_100712730
On demand
AI for Marketers: Optimize Personalization Across the Funnel
Understand the benefits of utilizing AI across your entire marketing stack
Webinar
cw-wb-221206-twilio-segment-cx
Dec
6
4 Keys to Future-Proof Your Customer Acquisition Strategy
Why driving efficient customer lifetime value is critical for marketers in 2023
Webinar
Dec
7
[EIS Webinar] What is PIM and Why Your Ecommerce Business Needs It
Attend this webinar and learn how PIM can add value to your digital business as you maximize your return on investment.
Webinar
cw-wb-221206-twilio-segment-cx
Dec
6
4 Keys to Future-Proof Your Customer Acquisition Strategy
Why driving efficient customer lifetime value is critical for marketers in 2023
Webinar
Dec
7
[EIS Webinar] What is PIM and Why Your Ecommerce Business Needs It
Attend this webinar and learn how PIM can add value to your digital business as you maximize your return on investment.
Webinar
AdobeStock_298049537
Dec
8
Thriving in a Cookieless World with First-Party Data
Let’s Be Real: Third-Party Data Was Never That Great
Webinar
cw-wb-221206-twilio-segment-cx
Dec
6
4 Keys to Future-Proof Your Customer Acquisition Strategy
Why driving efficient customer lifetime value is critical for marketers in 2023

A Deeper Dive Into Ecommerce

Feature
Article
Customer Experience
5 Reasons Why Ecommerce Fails
Feature
Article
Digital Marketing
How Retail Media Is Powering Smarter Contextual Marketing
Feature
Article
Digital Marketing
Moving to Connected Marketing a Must in the Digital-First World
Editorial
Article
Customer Experience
Why the Subscription Economy Needs to Focus on Customer Retention
Sponsored Article
Article
Digital Experience
Matching Expectations: Why Digital Experiences Need to Build One-to-One Relations
Feature
Article
Customer Experience
Rolex and Mercedes Out: New Elites Consuming Organic, Pro Breastfeeding

A Deeper Dive Into Ecommerce

Feature
Article
Customer Experience
5 Reasons Why Ecommerce Fails
Feature
Article
Digital Marketing
How Retail Media Is Powering Smarter Contextual Marketing
Feature
Article
Digital Marketing
Moving to Connected Marketing a Must in the Digital-First World
Editorial
Article
Customer Experience
Why the Subscription Economy Needs to Focus on Customer Retention
Sponsored Article
Article
Digital Experience
Matching Expectations: Why Digital Experiences Need to Build One-to-One Relations
Feature
Article
Customer Experience
Rolex and Mercedes Out: New Elites Consuming Organic, Pro Breastfeeding

A Deeper Dive Into Ecommerce

Feature
Article
Customer Experience
5 Reasons Why Ecommerce Fails
Feature
Article
Digital Marketing
How Retail Media Is Powering Smarter Contextual Marketing
Feature
Article
Digital Marketing
Moving to Connected Marketing a Must in the Digital-First World
Editorial
Article
Customer Experience
Why the Subscription Economy Needs to Focus on Customer Retention
Sponsored Article
Article
Digital Experience
Matching Expectations: Why Digital Experiences Need to Build One-to-One Relations
Feature
Article
Customer Experience
Rolex and Mercedes Out: New Elites Consuming Organic, Pro Breastfeeding

Featured Research Report

The Total Economic Impact™ (TEI) of Verint Digital-First Engagement
To see how these innovative tools are delivering measurable, meaningful results, Verint commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study for Verint’s Digital-First Engagement offerings.
The Total Economic Impact™ (TEI) of Verint Digital-First Engagement

Latest Articles

Editorial
Article
Digital Marketing
The Art of the Smart ABM Scale
Interview
Article
Digital Marketing
CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success
Editorial
Article
Customer Experience
What B2B Buyers Want, and Ways to Align Your Customer Journeys
Editorial
Article
Digital Marketing
The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’
Feature
Article
Customer Experience
Is Customer Experience the Key to Surviving ‘Skimpflation?’
Feature
Article
Digital Marketing
New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

Latest Articles

Editorial
Article
Digital Marketing
The Art of the Smart ABM Scale
Interview
Article
Digital Marketing
CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success
Editorial
Article
Customer Experience
What B2B Buyers Want, and Ways to Align Your Customer Journeys
Editorial
Article
Digital Marketing
The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’
Feature
Article
Customer Experience
Is Customer Experience the Key to Surviving ‘Skimpflation?’
Feature
Article
Digital Marketing
New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

Latest Articles

Editorial
Article
Digital Marketing
The Art of the Smart ABM Scale
Interview
Article
Digital Marketing
CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success
Editorial
Article
Customer Experience
What B2B Buyers Want, and Ways to Align Your Customer Journeys
Editorial
Article
Digital Marketing
The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’
Feature
Article
Customer Experience
Is Customer Experience the Key to Surviving ‘Skimpflation?’
Feature
Article
Digital Marketing
New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

People Covering Ecommerce

Alex Kantrowitz is the founder and reporter for Big Technology and on-air contributor at CNBC. He was most recently a senior...
Alex KantrowitzAlex Kantrowitz is the founder and reporter for Big Technology and on-air contributor at CNBC. He was most recently a senior...
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and...
Pierre DeBoisPierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and...
Based in Columbus, Ohio, Scott has been involved with the IT industry since Al Gore invented it, first working as...
Scott ClarkBased in Columbus, Ohio, Scott has been involved with the IT industry since Al Gore invented it, first working as...
Mya Achidov is a Content Lead at Namogoo, a digital journey continuity platform. Mya is an ecommerce marketing expert with...
Mya AchidovMya Achidov is a Content Lead at Namogoo, a digital journey continuity platform. Mya is an ecommerce marketing expert with...
Eric Feige is a digital transformation leader serving innovation-focused financial services, healthcare and technology organizations. As managing director of strategy...
Eric FeigeEric Feige is a digital transformation leader serving innovation-focused financial services, healthcare and technology organizations. As managing director of strategy...
Jennifer Torres is a staff reporter for Simpler Media Group/CMSWire and a former newspaper reporter with 15 years of journalistic...
Jennifer TorresJennifer Torres is a staff reporter for Simpler Media Group/CMSWire and a former newspaper reporter with 15 years of journalistic...

Featured Research

Featured research
Research Report
The Total Economic Impact™ (TEI) of Verint Digital-First Engagement
Read now
Featured research
White Paper
In Data We Trust
Establishing customer trust through privacy
Read now
Featured research
eBook
Three Steps to Optimize Agent Workflows and Deliver Better Customer Experiences
Boost customer satisfaction and reduce the organization’s cost-to-serve
Read now
Featured research
eBook
6 Personalization Trends You Need to Know
How personalization can help create more engaging digital experiences
Read now
Featured research
eBook
Moving Your CX Metrics Forward
How to advance CSAT and NPS programs
Read now
Featured research
On-Demand Webinar
What is a CDP and How to Choose a CDP
Customer expectations are at an all-time high for having 1-1 personalized experiences
Read now
Featured research
Market Guide
Customer Data Platforms Market Guide (2023)
Get the help you need when choosing a CDP
Read now
Featured research
Research Report
Digital Experience Platforms (DXP) Market Guide
Everything you need to know about the DXP marketplace
Read now
Featured research
Research Report
The Total Economic Impact™ (TEI) of Verint Digital-First Engagement
Read now
Featured research
White Paper
In Data We Trust
Establishing customer trust through privacy
Read now
Featured research
eBook
Three Steps to Optimize Agent Workflows and Deliver Better Customer Experiences
Boost customer satisfaction and reduce the organization’s cost-to-serve
Read now
Featured research
eBook
6 Personalization Trends You Need to Know
How personalization can help create more engaging digital experiences
Read now

About CMSWire

For nearly two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

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Today the CMSWire community consists of over 5 million influential customer experience, digital experience and customer service leaders, the majority of whom are based in North America and employed by medium to large organizations. Our sister community, Reworked gathers the world's leading employee experience and digital workplace professionals.

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