Unforgettable Customer Experiences Share a Common Trait: Authenticity
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Customer Experience
CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
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Getting Started with Customer Experience
Digging Deeper into Customer Experience
People Covering Customer Experience
Dom Nicastro
Dom Nicastro is a Boston-based senior reporter at Simpler Media Group, publisher of CMSWire and Reworked....
Justin Racine
Justin Racine serves as Senior Commerce Consultant at Perficient, a global digital consulting firm serving enterprise clients throughout North America. At Perficient, Justin helps clients achieve their business goals through...
Ben Schwartz
Ben Schwartz is a senior at Ohio University's E.W. Scripps School of Journalism with a concentration in public affairs. Schwartz reported on Ohio's state legislature as a fellow in Columbus, Ohio....
Inge De Bleecker
Inge has been designing and testing web, mobile, voice and multi-channel experiences for more than 20 years. She builds and leads UX teams and evangelizes customer experience principles throughout organizations....
Janelle Estes
Janelle Estes is chief insights officer at UserTesting. In that role, she is responsible for stewarding the future of Human Insight and setting the tone for the company’s thought leadership....
Phil Britt
Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other...
Jason Grier
Jason Grier leads Reputation’s customer loyalty and growth initiatives as executive vice president and chief customer officer. Jason is a former senior vice president of Global Support Operations and chief...
Greg Kihlström
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and...
Ken Peterson
Ken has over two decades of experience in the marketing research, retail, technology, hospitality and transportation industries with a recent focus on financially linked business insights, SaaS deployments and CX...