Customer Experience Starts – and Stops – With Emotions
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Customer Experience
CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
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Getting Started with Customer Experience
Digging Deeper into Customer Experience
People Covering Customer Experience
Liam Burns
Liam is a content marketing specialist. He supports Medallia’s steadfast thought leadership commitments to experience management by acting as a content evangelist. With a knack for writing, he takes pride...
Kristi Knight
InMoment CMO Kristi Knight, is a highly motivated marketing leader, her knack for brand strategy and creative communications give her the ability to convey technical ideas into understandable language, all...
Phil Britt
Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other...
Dom Nicastro
Dom Nicastro is a Boston-based senior reporter at Simpler Media Group, publisher of CMSWire and Reworked....
Inge De Bleecker
Inge has been designing and testing web, mobile, voice and multi-channel experiences for more than 20 years. She builds and leads UX teams and evangelizes customer experience principles throughout organizations....
Chitra Iyer
Chitra is a marketing practitioner who loves to observe, reflect, and write about events impacting modern marketing — and marketers. Chitra chronicles technology, disruptions, innovations, and the people shaping the space,...
Rich Hein
Rich Hein is Head of Content and Audience Strategy for Simpler Media Group and CMSWire. He has worked in digital technology publishing for nearly two decades, connecting readers with content...
Greg Kihlström
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and...
Lisa Loftis
Lisa Loftis is a thought leader on the SAS Best Practices team, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book,...