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Customer Experience
CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
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Voice of the Customer Strategies: Effectively Turning Feedback Into Action
After gathering customer feedback, you need to refine the raw data into actionable insights.
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B2B Customer Experience Fundamentals: Your Product Description
If you asked everyone in your company to describe your company's product, would they give the same answer?
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7 Lessons From Asana’s Community Launch
Asana launched a thoughtful and robust three-pronged community program, paving the way for other organizations looking to do the same.
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Getting Started with Customer Experience
Digging Deeper into Customer Experience
People Covering Customer Experience
Dom Nicastro
Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...
Inge De Bleecker
Inge has been designing and testing web, mobile, voice and multi-channel experiences for more than 20 years. She builds and leads UX teams and evangelizes customer experience principles throughout organizations....
Anita Brearton
Anita Brearton is Founder/CEO and Co-CMO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have, and find the technology they need. Anita...
Carrie Melissa Jones
Carrie Melissa Jones is a community leader, entrepreneur and researcher who has been involved with online community leadership since the early 2000s. She is currently the CEO of Gather Community...
Mandy Dhaliwal
Mandy Dhaliwal is the Chief Marketing Officer for Dell Boomi, where she is responsible for driving global market leadership, awareness, demand generation, strategic events and communications. Mandy is a hands-on,...
OpenText
OpenText, The Information Company™, a market leader in Enterprise Information Management (EIM) software and solutions, enables intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information,...
Martha Brooke
Martha Brooke is the founder and Chief Customer Experience Analyst at Interaction Metrics, a Portland, Ore.-based company that measures and improves customer experience. Martha, a certified customer experience professional (CCXP) and Six...
Monica Mullen
Monica Mullen is Solutions Marketing Manager at Informatica Corporation, responsible for Informatica's customer centricity and customer data strategy solutions. As an experienced tech marketer who’s lived in the data world since...
Kaya Ismail
Kaya Ismail is a business software journalist and commentator with years of experience in the CMS industry. He is also the Founder of Wordify, a content marketing agency for software vendors....