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Customer Experience

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.

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People Covering Customer Experience

Pini Yakuel

Pini Yakuel

Pini Yakuel, founder and CEO of Optimove, has more than a decade of experience in analytics-driven customer marketing, business consulting and sales. An entrepreneur, marketer and consultant, he enjoys the...

Phil Britt

Phil Britt

Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other...

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...

Anamika Lasser

Anamika Lasser

As SVP, Design and Strategy, Anamika is responsible for the strategic direction and growth of Rightpoint’s user experience, creative, content strategy and digital strategy practices. She has a global client perspective,...

Priyanka Tiwari

Priyanka Tiwari

As a director of product marketing at Interactions, Priyanka Tiwari is responsible for product launches and go-to-market strategy. Priyanka specializes in business development and bringing enterprise software products to market....

Arm Treasure Data

Arm Treasure Data

Arm Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired...

Laura Spawn

Laura Spawn

Laura Spawn is the CEO and co-founder of Virtual Vocations. Alongside her brother, Laura founded Virtual Vocations in February 2007 with one goal in mind: connecting job seekers with legitimate...

Scott Clark

Scott Clark

Based in Columbus, Ohio, Scott has been involved with the IT industry since Al Gore invented it, first working as webmaster for his hometown's first ISP, then moving on to...

Rachel Lane

Rachel Lane

Rachel specializes in leading Medallia customers along the path of digital customer experience (CX) best practice and innovation, taking time to understand their business objectives and helping them to align...