Where Marketing Automation Fits in the DX Journey
Channels
Marketing Automation
CMSWire's marketing automation channel gathers the latest advice, analysis and best practices related to marketing automation platforms, content marketing practices and related digital marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge.
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How to Create Emails Your Customers Look Forward to Opening
How brands are creating email marketing campaigns that customers truly look forward to opening.
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Landing Page vs Squeeze Page: What's the Difference?
What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take.
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7 Landing Page Design Mistakes to Avoid
Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid.
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5 Marketing Automation Trends in the Forefront of 2018
Marketers spend billions on marketing automation technology each year. We look ahead to see what the remainder of 2018 will hold for marketers.
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Getting Started with Marketing Automation
Digging Deeper into Marketing Automation
People Covering Marketing Automation
Dom Nicastro
Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...
David Roe
David is a full-time journalist based in Paris, who spends his time working between Ireland, the UK and France. A partisan of ‘green’ living and conservation, he is particularly interested...
Kaya Ismail
Kaya Ismail is a business software journalist and commentator with years of experience in the CMS industry. He is also the Founder of Wordify, a content marketing agency for software vendors....
Terena Bell
Terena Bell is an independent journalist covering technologies like artificial intelligence, chatbots and natural language process, as well as, ADHD, translation, sex, and rural America. Before becoming a reporter, she founded two...
Nicholas McQuire
Nicholas McQuire is vice president, enterprise research at CCS Insight. He has over 15 years' experience in enterprise technology advisory services, most recently as managing director of the Global Enterprise...
Pierre DeBois
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and social media dashboard solutions, then provides recommendations and web development...
Chelsea King
Chelsea King is a San Francisco-based Marketing Operations Coordinator at Simpler Media Group, a company that creates B2B publications (CMSWire), communities and events. She has a background with digital, email...
Erika Morphy
New Orleans-based journalist Erika Morphy has been covering technology and its business implications for more than 20 years....