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Marketing Automation

CMSWire's marketing automation channel gathers the latest advice, analysis and best practices related to marketing automation platforms, content marketing practices and related digital marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge.

Featured Reading

Article
Digital Marketing
The Psychology Behind Autoplay Ads
Autoplay ads are universally loathed so why do advertisers still use them? They work.
Article
Digital Marketing
How to Craft a Successful Marketing Automation Strategy
Creating a successful marketing automation strategy requires careful planning, implementation, optimization and analysis.
Article
Contact Center
How to Handle Machine Customers With Contact Center Adaptation
Tackling the coming challenges of machine customer interactions in the contact center with finesse and efficiency.
Article
Digital Marketing
How Human Insight Enhances AI-Driven Marketing Personalization
While AI excels in analyzing customer behavior and suggesting products, humans remain the ultimate judges of quality marketing content.
Article
Customer Experience
A New Era of AI Transformation in the CRM Industry Arrives
Innovations from Salesforce, HubSpot and One AI are providing deeper insights and streamlining processes.
Article
Digital Marketing
The Psychology Behind Autoplay Ads
Autoplay ads are universally loathed so why do advertisers still use them? They work.

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Learning Opportunities

Webinar
Learn how to optimize your digital customer journey
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
What it takes to do personalization well
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Review necessary steps to protect your business
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Discover the challenges that contact centers, AX, and CX face and how CAI-assisted applications can help solve them
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
How brands can deliver video experiences in many different ways using Cloudinary
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
What data should be collected to achieve meaningful engagement
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
Learn how to optimize your digital customer journey
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
What it takes to do personalization well
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Learn how to optimize your digital customer journey
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
What it takes to do personalization well
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Review necessary steps to protect your business
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Learn how to optimize your digital customer journey
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media

Featured eBook

Get a 360 Degree Customer View with the Avalanche Cloud Data Platform
This e-Book will cover common reference architectures associated with customer analytics use cases.
Get a 360 Degree Customer View with the Avalanche Cloud Data Platform

Latest Articles

Editorial
Article
Customer Experience
Maximizing the Impact of Product Content: A Prioritization Plan for Enrichment
Editorial
Article
Customer Experience
1-800 Calling All Organizations: What Content Marketers Can Learn From Customer Service
Editorial
Article
Digital Marketing
Generative AI for Email Personalization: A Hallucination Wrapped in Confusion
Feature
Article
Content Strategy
5 Keys to Turn Original Research Into a High-ROI Content Marketing Machine
Editorial
Article
Digital Marketing
The 5 Biggest Changes From a Decade of Email Marketing Change
Feature
Article
Digital Marketing
Why Ecommerce Needs to Evolve for Gen Z

Latest Articles

Editorial
Article
Customer Experience
Maximizing the Impact of Product Content: A Prioritization Plan for Enrichment
Editorial
Article
Customer Experience
1-800 Calling All Organizations: What Content Marketers Can Learn From Customer Service
Editorial
Article
Digital Marketing
Generative AI for Email Personalization: A Hallucination Wrapped in Confusion
Feature
Article
Content Strategy
5 Keys to Turn Original Research Into a High-ROI Content Marketing Machine
Editorial
Article
Digital Marketing
The 5 Biggest Changes From a Decade of Email Marketing Change
Feature
Article
Digital Marketing
Why Ecommerce Needs to Evolve for Gen Z

Latest Articles

Editorial
Article
Customer Experience
Maximizing the Impact of Product Content: A Prioritization Plan for Enrichment
Editorial
Article
Customer Experience
1-800 Calling All Organizations: What Content Marketers Can Learn From Customer Service
Editorial
Article
Digital Marketing
Generative AI for Email Personalization: A Hallucination Wrapped in Confusion
Feature
Article
Content Strategy
5 Keys to Turn Original Research Into a High-ROI Content Marketing Machine
Editorial
Article
Digital Marketing
The 5 Biggest Changes From a Decade of Email Marketing Change
Feature
Article
Digital Marketing
Why Ecommerce Needs to Evolve for Gen Z

People Covering Marketing Automation

Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Phil Britt is a veteran journalist with more than 45 years of professional writing experience. He content has appeared in...
Phil BrittPhil Britt is a veteran journalist with more than 45 years of professional writing experience. He content has appeared in...
Rich Hein is a seasoned technology journalist, with over two decades of experience in the industry. As the vice president...
Rich HeinRich Hein is a seasoned technology journalist, with over two decades of experience in the industry. As the vice president...
Nathan is an award-winning journalist and documentary filmmaker with more than two decades of experience writing about business technology issues,...
Nathan EddyNathan is an award-winning journalist and documentary filmmaker with more than two decades of experience writing about business technology issues,...
David is a full-time journalist based in Paris, who spends his time working between Ireland, the UK and France. A...
David RoeDavid is a full-time journalist based in Paris, who spends his time working between Ireland, the UK and France. A...

Featured Research

Featured research
eBook
Get a 360 Degree Customer View with the Avalanche Cloud Data Platform
Read now
Featured research
White Paper
The Contact Center QA “X Factor”
How to Drive Business Results with Automated and Hybrid Quality Assurance
Read now
Featured research
Research Report
The State of the CMO
Insights from the 2023 Annual Chief Marketing Officer Survey
Read now
Featured research
Guide
The Ultimate Survival Guide: Transforming reactive service into a proactive experience
Read now
Featured research
White Paper
How to Optimize Your Device, Network, and Cloud Costs without Sacrificing Performance or Experience
Read now
Featured research
eBook
How to Reduce Customer Service Response Times
Why are Fast Response Times Essential?
Read now
Featured research
White Paper
10 Ways to Get More from Text Analytics
Read now
Featured research
Market Guide
Customer Data Platforms Market Guide (2023)
Get the help you need when choosing a CDP
Read now
Featured research
eBook
Get a 360 Degree Customer View with the Avalanche Cloud Data Platform
Read now
Featured research
White Paper
The Contact Center QA “X Factor”
How to Drive Business Results with Automated and Hybrid Quality Assurance
Read now
Featured research
Research Report
The State of the CMO
Insights from the 2023 Annual Chief Marketing Officer Survey
Read now
Featured research
Guide
The Ultimate Survival Guide: Transforming reactive service into a proactive experience
Read now