Where Marketing Automation Fits in the DX Journey 
Channels
Marketing Automation
CMSWire's marketing automation channel gathers the latest advice, analysis and best practices related to marketing automation platforms, content marketing practices and related digital marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge.
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The Next Evolution in Email Marketing: Beyond Personalization
Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Elements of an Effective Marketing Newsletter
Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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Getting Started with Marketing Automation
Digging Deeper into Marketing Automation
People Covering Marketing Automation
Dom Nicastro
Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...
David Roe
David is a full-time journalist based in Paris, who spends his time working between Ireland, the UK and France. A partisan of ‘green’ living and conservation, he is particularly interested...
Kaya Ismail
Kaya Ismail is a business software journalist and commentator with years of experience in the CMS industry. He is also the Founder of Wordify, a content marketing agency for software vendors....
Virginia Backaitis
Staff reporter Virginia Backaitis is the Senior Partner at Brilliant Leap, a search and consulting firm that specializes in placing Enterprise Content Management and Big Data professionals. She has worked...