CONNECT ConferenceEditorial CalendarPodcastAwardsAdvertising
Channel

Marketing Automation

CMSWire's marketing automation channel gathers the latest advice, analysis and best practices related to marketing automation platforms, content marketing practices and related digital marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge.

Featured Reading

Article
Digital Experience
Now HubSpot? Marketing, CRM Provider Cuts 500 Jobs
The ongoing tech turndown is looking more like a takedown, as HubSpot, a marketing automation and CRM provider, slashes 7% of its workforce.
Article
Digital Experience
6 Ways ChatGPT May Change Digital Customer Experience
ChatGPT will likely impact the digital customer experience world and act as a catalyst for trends already in place.
Article
Digital Marketing
GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.
Article
Digital Marketing
3 Sales Tech Themes Impacting Marketing in 2023
The role, nature and value of sales tech are undergoing a dramatic overhaul — and here's how it will change marketing.
Article
Digital Experience
CMSWire's Guide to CES Las Vegas 2023
The highly-watched tech show runs from Jan. 5-8 and promises to be even larger than CES 2022. Keep coming back for real-time updates based on the latest news.
Article
Digital Experience
Now HubSpot? Marketing, CRM Provider Cuts 500 Jobs
The ongoing tech turndown is looking more like a takedown, as HubSpot, a marketing automation and CRM provider, slashes 7% of its workforce.

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Learning Opportunities

Webinar
key-art-b-3000x2000
Feb
7
CX Orchestration: The Next Level for Your VOC Program
See how real-time responses to customer feedback maximize CSAT!
Webinar
Want to Future-Proof Your Digital Experiences? Use AI and Headless Search
Feb
14
Want to Future-Proof Your Digital Experiences? Use AI and Headless Search
Join us for an exciting hour-long conversation featuring Juanita Olguin, Sr. Director of Marketing at Coveo
Webinar
How Microservices, API-first, Cloud and Headless Fit Into a Modern eCommerce Architecture
Feb
22
How Microservices, API-first, Cloud and Headless Fit Into a Modern eCommerce Architecture
Learn how the components of a MACH architecture fit into a modern ecommerce platform
Webinar
Why Machine Learning is a Marketer’s New Superpower
Feb
23
Why Machine Learning is a Marketer’s New Superpower
Looking for the cheat codes to turn massive amounts of customer data into meaningful insights?
Webinar
The Cost of Privacy Teams: What Your Business Needs To Know
Mar
2
The Cost of Privacy Teams: What Your Business Needs To Know
Embracing the new future of privacy means embracing privacy software
Conference
CMSWire CONNECT 2023
May
10
CMSWire CONNECT 2023
Don't miss the most impactful customer experience conference of they year — live in Austin, Texas May 10-12, 2023.
Webinar
key-art-b-3000x2000
Feb
7
CX Orchestration: The Next Level for Your VOC Program
See how real-time responses to customer feedback maximize CSAT!
Webinar
Want to Future-Proof Your Digital Experiences? Use AI and Headless Search
Feb
14
Want to Future-Proof Your Digital Experiences? Use AI and Headless Search
Join us for an exciting hour-long conversation featuring Juanita Olguin, Sr. Director of Marketing at Coveo
Webinar
key-art-b-3000x2000
Feb
7
CX Orchestration: The Next Level for Your VOC Program
See how real-time responses to customer feedback maximize CSAT!
Webinar
Want to Future-Proof Your Digital Experiences? Use AI and Headless Search
Feb
14
Want to Future-Proof Your Digital Experiences? Use AI and Headless Search
Join us for an exciting hour-long conversation featuring Juanita Olguin, Sr. Director of Marketing at Coveo
Webinar
How Microservices, API-first, Cloud and Headless Fit Into a Modern eCommerce Architecture
Feb
22
How Microservices, API-first, Cloud and Headless Fit Into a Modern eCommerce Architecture
Learn how the components of a MACH architecture fit into a modern ecommerce platform
Webinar
key-art-b-3000x2000
Feb
7
CX Orchestration: The Next Level for Your VOC Program
See how real-time responses to customer feedback maximize CSAT!

Featured eBook

Good Salesperson, Bad Salesperson: Closing the sales performance gap
The science behind the art of selling
This e-Book identifies what sets top performing salespeople apart from their peers.
Good Salesperson, Bad Salesperson: Closing the sales performance gap

Latest Articles

Editorial
Article
Digital Marketing
5 Ways to Make Your Marketing Emails More Personal — Without Personalization
Editorial
Article
Digital Marketing
Signed up for 100 Marketing Emails. Here's What I Learned
Editorial
Article
Digital Marketing
Fixing the Persistent Data/Content Silo Problem Once and for All
Interview
Article
Content Marketing
CMSWire Contributor Q&A: Curtis Sparrer on Content Marketing During Turbulent Times
Editorial
Article
Digital Marketing
The Newest Messaging Automation Trigger: Internet-Connected Devices
Feature
Article
Digital Experience
The Creator Economy Was Way Overblown

Latest Articles

Editorial
Article
Digital Marketing
5 Ways to Make Your Marketing Emails More Personal — Without Personalization
Editorial
Article
Digital Marketing
Signed up for 100 Marketing Emails. Here's What I Learned
Editorial
Article
Digital Marketing
Fixing the Persistent Data/Content Silo Problem Once and for All
Interview
Article
Content Marketing
CMSWire Contributor Q&A: Curtis Sparrer on Content Marketing During Turbulent Times
Editorial
Article
Digital Marketing
The Newest Messaging Automation Trigger: Internet-Connected Devices
Feature
Article
Digital Experience
The Creator Economy Was Way Overblown

Latest Articles

Editorial
Article
Digital Marketing
5 Ways to Make Your Marketing Emails More Personal — Without Personalization
Editorial
Article
Digital Marketing
Signed up for 100 Marketing Emails. Here's What I Learned
Editorial
Article
Digital Marketing
Fixing the Persistent Data/Content Silo Problem Once and for All
Interview
Article
Content Marketing
CMSWire Contributor Q&A: Curtis Sparrer on Content Marketing During Turbulent Times
Editorial
Article
Digital Marketing
The Newest Messaging Automation Trigger: Internet-Connected Devices
Feature
Article
Digital Experience
The Creator Economy Was Way Overblown

People Covering Marketing Automation

Jennifer Torres is a staff reporter for Simpler Media Group/CMSWire and a former newspaper reporter with 15 years of journalistic...
Jennifer TorresJennifer Torres is a staff reporter for Simpler Media Group/CMSWire and a former newspaper reporter with 15 years of journalistic...
Ryan Bennett is the co-founder of San Francisco-based digital experience agency, Cylogy, Inc, where he focuses on next generation digital...
Ryan BennettRyan Bennett is the co-founder of San Francisco-based digital experience agency, Cylogy, Inc, where he focuses on next generation digital...
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and...
Pierre DeBoisPierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and...
Chitra is an experienced marketer turned freelance B2B content writer who writes about CX, martech, salestech, adtech, retailtech and customer...
Chitra IyerChitra is an experienced marketer turned freelance B2B content writer who writes about CX, martech, salestech, adtech, retailtech and customer...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Nathan Eddy is a Berlin-based filmmaker and freelance reporter with a degree in journalism from Northwestern University. His work has appeared...
Nathan EddyNathan Eddy is a Berlin-based filmmaker and freelance reporter with a degree in journalism from Northwestern University. His work has appeared...

Featured Research

Featured research
eBook
Good Salesperson, Bad Salesperson: Closing the sales performance gap
The science behind the art of selling
Read now
Featured research
White Paper
Three Critical Ways AI and Automation Can Drive Contact Center Efficiency
How taking a hybrid approach to automation can improve contact center operations and customer experience
Read now
Featured research
Research Report
Customer Engagement Solutions Drive Transformational CX and EX Outcomes
CX-specific tools benefit the industry, business, customer, and employee
Read now
Featured research
eBook
Beyond the Metaverse: CX Predictions for 2023
A customer experience revolution is underway
Read now
Featured research
White Paper
In Data We Trust
Establishing customer trust through privacy
Read now
Featured research
eBook
EX and Great Tech: Complementary Pillars of the Customer Experience
How employee experience and contact center technology drive better CX outcomes
Read now
Featured research
Market Guide
Customer Data Platforms Market Guide (2023)
Get the help you need when choosing a CDP
Read now
Featured research
Research Report
Digital Experience Platforms (DXP) Market Guide
Everything you need to know about the DXP marketplace
Read now
Featured research
eBook
Good Salesperson, Bad Salesperson: Closing the sales performance gap
The science behind the art of selling
Read now
Featured research
White Paper
Three Critical Ways AI and Automation Can Drive Contact Center Efficiency
How taking a hybrid approach to automation can improve contact center operations and customer experience
Read now
Featured research
Research Report
Customer Engagement Solutions Drive Transformational CX and EX Outcomes
CX-specific tools benefit the industry, business, customer, and employee
Read now
Featured research
eBook
Beyond the Metaverse: CX Predictions for 2023
A customer experience revolution is underway
Read now