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Marketing Automation

CMSWire's marketing automation channel gathers the latest advice, analysis and best practices related to marketing automation platforms, content marketing practices and related digital marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge.

Featured Reading

Article
Digital Marketing
Your Evolutionary Guide to Go-to-Market Efficiency in a Downturn
Don’t be a dinosaur of the business world. Create a new, efficient strategy that will ensure your company survives and thrives.
Article
Digital Workplace
Low Code Unleashed: 3 Winning Strategies to Make It Work For You
It's hard to separate the low-code hype from the reality. Here are three areas where you can make a low-code program work for your business needs.
Article
Information Management
Establishing Intelligent Automation ROI Is a Moving Target
Big hopes for the ROI of automation projects don't always pan out. Here's how to gain a clearer picture of if your goals are in sight.
Article
Digital Workplace
Modeling Business With AI
Modeling work with AI isn't about trying to replace all the humans. It is about understanding how work is done so that you can optimize it.
Article
Collaboration & Productivity
How to Boost Workplace Productivity for the 21st Century
Three primary factors are exerting downward pressure, crimping productivity and pushing organizations to find new ways to turn the trend around.
Article
Digital Marketing
Your Evolutionary Guide to Go-to-Market Efficiency in a Downturn
Don’t be a dinosaur of the business world. Create a new, efficient strategy that will ensure your company survives and thrives.

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Learning Opportunities

Webinar
Curating the customer experience through integrated data insights
Aug
23
Curating the customer experience through integrated data insights
Identify the analytics capablities that drive value
Webinar
internal-communications-4500x3000
Aug
24
2022 State of Internal Communications: Trends, Challenges and more
A Simpplr Research Webinar
Webinar
How CVS Health is Creating Personalized and Connected Experiences
Aug
25
How CVS Health is Creating Personalized and Connected Experiences
Learn how CVS is delivering personalized, connected, and seamless experiences for customers
Webinar
Shaping the Future of Digital Storytelling
Aug
30
Shaping the Future of Digital Storytelling
How Storyblok empowers your teams to create better digital experiences
Webinar
How the Leader of the Future Drives CX Forward
Aug
31
How the Leader of the Future Drives CX Forward
What’s possible and what works
Webinar
The Compensation Cliffhanger
Sep
8
The Compensation Cliffhanger: New Research on How HR Leaders Are Addressing this New Talent Minefield
For employees today, it really "all about the Benjamins"?
Webinar
Curating the customer experience through integrated data insights
Aug
23
Curating the customer experience through integrated data insights
Identify the analytics capablities that drive value
Webinar
internal-communications-4500x3000
Aug
24
2022 State of Internal Communications: Trends, Challenges and more
A Simpplr Research Webinar
Webinar
Curating the customer experience through integrated data insights
Aug
23
Curating the customer experience through integrated data insights
Identify the analytics capablities that drive value
Webinar
internal-communications-4500x3000
Aug
24
2022 State of Internal Communications: Trends, Challenges and more
A Simpplr Research Webinar
Webinar
How CVS Health is Creating Personalized and Connected Experiences
Aug
25
How CVS Health is Creating Personalized and Connected Experiences
Learn how CVS is delivering personalized, connected, and seamless experiences for customers
Webinar
Curating the customer experience through integrated data insights
Aug
23
Curating the customer experience through integrated data insights
Identify the analytics capablities that drive value

Featured eBook

The Organization of the Future
A Blueprint for structuring your optimal customer data team
This e-books presents how customer data organizations can make the one-to-one vision more of a reality.
The Organization of the Future

People Covering Marketing Automation

Jon Miller is the CMO of Demandbase. In his role, Miller is responsible for driving Demandbase’s account-based go-to-market and evangelizing...
Jon MillerJon Miller is the CMO of Demandbase. In his role, Miller is responsible for driving Demandbase’s account-based go-to-market and evangelizing...
Andrea Mondello, Manager, Digital and Technology Transformation Services at Withum. Andrea has helped organizations around the globe implement, adopt, and...
Andrea MondelloAndrea Mondello, Manager, Digital and Technology Transformation Services at Withum. Andrea has helped organizations around the globe implement, adopt, and...
As president and CEO at Blueprint Software Systems, Dan Shimmerman is responsible for establishing Blueprint’s Enterprise Automation Suite as the...
Dan ShimmermanAs president and CEO at Blueprint Software Systems, Dan Shimmerman is responsible for establishing Blueprint’s Enterprise Automation Suite as the...
Tim Kulp is the Chief Innovation Officer at Mind Over Machines and a member of the Forbes Tech Council. He's...
Tim KulpTim Kulp is the Chief Innovation Officer at Mind Over Machines and a member of the Forbes Tech Council. He's...
Chris Ellis, technical director at Nintex, gained invaluable experience in SharePoint, Office 365 and the Nintex Platform as a pre-sales...
Chris EllisChris Ellis, technical director at Nintex, gained invaluable experience in SharePoint, Office 365 and the Nintex Platform as a pre-sales...
Nathan Eddy is a Berlin-based filmmaker and freelance reporter with a degree in journalism from Northwestern University. His work has appeared...
Nathan EddyNathan Eddy is a Berlin-based filmmaker and freelance reporter with a degree in journalism from Northwestern University. His work has appeared...

Featured Research

Featured research
eBook
The Organization of the Future
A Blueprint for structuring your optimal customer data team
Read now
Featured research
eBook
Drive Successful DCX with Collaboration and Cooperation
Insights for strategic partners on customers’ DCX challenges
Read now
Featured research
eBook
Human-Centered AI for Customer Service
3 Systems You Need to Scale Your Support Operations
Read now
Featured research
eBook
How to Make Every Survey a Top Customer Experience
Engage at the Right Moment
Read now
Featured research
White Paper
How to Stay Ahead of Ecommerce in 2022 and Beyond
Thrive in the Face of Change
Read now
Featured research
Buyer's Guide
Content Style Guide
The path to creating consistent and engaging customer experiences
Read now
Featured research
Research Report
The State of Digital Customer Experience
Data and insights from top executives
Read now
Featured research
Buyer's Guide
Customer Data Platforms Market Guide (2022 Q1)
Get the help you need when choosing a CDP
Read now
Featured research
eBook
The Organization of the Future
A Blueprint for structuring your optimal customer data team
Read now
Featured research
eBook
Drive Successful DCX with Collaboration and Cooperation
Insights for strategic partners on customers’ DCX challenges
Read now
Featured research
eBook
Human-Centered AI for Customer Service
3 Systems You Need to Scale Your Support Operations
Read now
Featured research
eBook
How to Make Every Survey a Top Customer Experience
Engage at the Right Moment
Read now