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Marketing Automation

CMSWire's marketing automation channel gathers the latest advice, analysis and best practices related to marketing automation platforms, content marketing practices and related digital marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge.

Featured Reading

Article
Customer Experience
Let's Make 'Deflection' a Dirty Word in World of Customer Experience
Deflection is a defensive strategy. Using this as the goal, you automatically put your organization in a mindset of defending yourself from the customer.
Article
Customer Experience
Connect Customer Service Reps With AI Automation for Contact Center Efficiency
Connected customer service reps need agile, automated and AI-powered technology that can adapt to a variety of future use cases.
Article
Customer Experience
A Comprehensive Guide to Communications Platform-as- a-Service (CPaaS)
Learn how CPaaS can help your business adapt to evolving customer needs and expectations, while future-proofing your operations and enhancing your CX strategy.
Article
Digital Experience
The Origins, Growth and Challenges of Robotic Process Automation (RPA)
RPA brings to mind humanoid robots replacing human employees, but it’s actually much more benign (and beneficial) than that.
Article
Digital Marketing
Using Data, AI to Maximize Email Engagement and Personalization
From subject lines to business outcomes, data-driven AI is transforming email campaigns.
Article
Customer Experience
Let's Make 'Deflection' a Dirty Word in World of Customer Experience
Deflection is a defensive strategy. Using this as the goal, you automatically put your organization in a mindset of defending yourself from the customer.

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Learning Opportunities

Webinar
The State of Outbound Communications
Mar
30
An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications
Learn from the Neustar-commissioned Forrester Consulting study on challenges and solutions for contact centers
Webinar
Adopt a Modern Digital-First Marketing Strategy
Apr
5
Adopt a Modern Digital-First Marketing Strategy
Learn how to use a composable DXP to your advantage
Webinar
Accelerating Content Velocity Across the Digital Supply Chain
Apr
13
Accelerating Content Velocity Across the Digital Supply Chain
Learn to integrate DAM with upstream tools to improve workflow efficiency.
Webinar
Composable Commerce: The Future of Retail
Apr
13
Composable Commerce The Future of Retail
The Adobe Commerce approach to composable and why it's best in class
Webinar
Drive Business Growth Through Customer Service and Support
Apr
18
Drive Business Growth Through Customer Service and Support
Defining the future of technology. What is AI’s role in the future of customer service?
Webinar
Future-proofing Your Marketing Through Better Customer Understanding
Apr
26
Future-proofing Your Marketing Through Better Customer Understanding
Understanding your customers and how to reach them in real-time across all channels
Webinar
The State of Outbound Communications
Mar
30
An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications
Learn from the Neustar-commissioned Forrester Consulting study on challenges and solutions for contact centers
Webinar
Adopt a Modern Digital-First Marketing Strategy
Apr
5
Adopt a Modern Digital-First Marketing Strategy
Learn how to use a composable DXP to your advantage
Webinar
The State of Outbound Communications
Mar
30
An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications
Learn from the Neustar-commissioned Forrester Consulting study on challenges and solutions for contact centers
Webinar
Adopt a Modern Digital-First Marketing Strategy
Apr
5
Adopt a Modern Digital-First Marketing Strategy
Learn how to use a composable DXP to your advantage
Webinar
Accelerating Content Velocity Across the Digital Supply Chain
Apr
13
Accelerating Content Velocity Across the Digital Supply Chain
Learn to integrate DAM with upstream tools to improve workflow efficiency.
Webinar
The State of Outbound Communications
Mar
30
An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications
Learn from the Neustar-commissioned Forrester Consulting study on challenges and solutions for contact centers

Featured Research Report

Maximizing Productivity in the Contact Center
To empower agents to do more with less, this report highlights the leading pain points that prevent efficiency and establish a framework for maximizing productivity in the contact center.
Maximizing Productivity in the Contact Center

Latest Articles

Feature
Article
Digital Marketing
Why Ecommerce Needs to Evolve for Gen Z
Editorial
Article
Customer Experience
Why Your Marketing Content and Campaign ROI Metrics Are All Wrong
Feature
Article
Digital Marketing
Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
Editorial
Article
Digital Marketing
Why Brands Failed to Deliver on Welcome Emails
Editorial
Article
Customer Experience
My Personal Survival Story and the Amplification of Customer Experience
Editorial
Article
Customer Experience
Hey, Customer Experience Leaders: Are You up for the Smile Challenge?

Latest Articles

Feature
Article
Digital Marketing
Why Ecommerce Needs to Evolve for Gen Z
Editorial
Article
Customer Experience
Why Your Marketing Content and Campaign ROI Metrics Are All Wrong
Feature
Article
Digital Marketing
Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
Editorial
Article
Digital Marketing
Why Brands Failed to Deliver on Welcome Emails
Editorial
Article
Customer Experience
My Personal Survival Story and the Amplification of Customer Experience
Editorial
Article
Customer Experience
Hey, Customer Experience Leaders: Are You up for the Smile Challenge?

Latest Articles

Feature
Article
Digital Marketing
Why Ecommerce Needs to Evolve for Gen Z
Editorial
Article
Customer Experience
Why Your Marketing Content and Campaign ROI Metrics Are All Wrong
Feature
Article
Digital Marketing
Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
Editorial
Article
Digital Marketing
Why Brands Failed to Deliver on Welcome Emails
Editorial
Article
Customer Experience
My Personal Survival Story and the Amplification of Customer Experience
Editorial
Article
Customer Experience
Hey, Customer Experience Leaders: Are You up for the Smile Challenge?

People Covering Marketing Automation

Patrick is a co-founder and CEO of Heretto. Since beginning his career in 2005 Patrick, has worked on a wide...
Patrick BosekPatrick is a co-founder and CEO of Heretto. Since beginning his career in 2005 Patrick, has worked on a wide...
Nathan Eddy is a Berlin-based filmmaker and freelance reporter with a degree in journalism from Northwestern University. His work has appeared...
Nathan EddyNathan Eddy is a Berlin-based filmmaker and freelance reporter with a degree in journalism from Northwestern University. His work has appeared...
Phil Britt is a veteran journalist with more than 45 years of professional writing experience. He content has appeared in...
Phil BrittPhil Britt is a veteran journalist with more than 45 years of professional writing experience. He content has appeared in...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
David is a full-time journalist based in Paris, who spends his time working between Ireland, the UK and France. A...
David RoeDavid is a full-time journalist based in Paris, who spends his time working between Ireland, the UK and France. A...
Joanna Schloss is Senior VP of Product Marketing at SmartBear and has more than 20 years of experience successfully transforming...
Joanna SchlossJoanna Schloss is Senior VP of Product Marketing at SmartBear and has more than 20 years of experience successfully transforming...

Featured Research

Featured research
Research Report
Maximizing Productivity in the Contact Center
Read now
Featured research
eBook
Closing the Loop to Surprise, Delight, and Retain Customers
Learn the secret to service that delights customers
Read now
Featured research
White Paper
The Action Gap: What’s causing all the disappointment in your VOC program
Read now
Featured research
Guide
Managing the Complex Modern Compliance and Risk Environment
How to do right by your customers while meeting increasing global regulatory demands
Read now
Featured research
Buyer's Guide
The UCaaS Buyer’s No-Nonsense Toolkit
Read now
Featured research
Guide
What is a Composable Architecture?
Read now
Featured research
Market Guide
Customer Data Platforms Market Guide (2023)
Get the help you need when choosing a CDP
Read now
Featured research
Research Report
Digital Experience Platforms (DXP) Market Guide
Everything you need to know about the DXP marketplace
Read now
Featured research
Research Report
Maximizing Productivity in the Contact Center
Read now
Featured research
eBook
Closing the Loop to Surprise, Delight, and Retain Customers
Learn the secret to service that delights customers
Read now
Featured research
White Paper
The Action Gap: What’s causing all the disappointment in your VOC program
Read now
Featured research
Guide
Managing the Complex Modern Compliance and Risk Environment
How to do right by your customers while meeting increasing global regulatory demands
Read now