Articles
Channel: Marketing Automation
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What Is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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5 Marketing Automation Trends in the Forefront of 2018
Marketers spend billions on marketing automation technology each year. We look ahead to see what the remainder of 2018 will hold for marketers.
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13 Noteworthy Enterprise Marketing Automation Tools
There's no shortage of automation marketing tools to choose from, over 6000 at according to Scott Brinker's list, which begs the question, "where do you start?"
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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform
With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier.
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12 Enterprise Landing Page Builders For Marketers
Looking for a landing page builder that can handle multiple deployments, A/B testing and personalization? Here are some of the best page builders available.
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4 Marketing Automation Trends to Watch in 2018
The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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Act-On Software Bets on Spreadsheets with Engagement Insights
Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-configured, templated reports in Microsoft Excel and Google Sheets.
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Adobe Campaign Update Improves Analytics, Multi-Language Emails
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps marketers send contextual email and cross-channel
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The New Marketo Google Partnership: What You Need to Know
Marketo announced a partnership with the Google Cloud Platform Aug. 24 which signals a “mind-blowing” convergence of marketing and advertising technologies and underscores the "scale and power of a public cloud infrastructure." Marketing automation practitioners and analysts shared these thoughts with CMSWire after Marketo announced its multi-year collaboration with Google
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Marketo Outage Caused by Failure to Renew Its Domain
Marketo customers were left twiddling their thumbs yesterday when Marketo's main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving subscribers unable to log in. The reason, it turned out, was the company failed to renew its domain name.
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Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread?
Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread. The Skeptics Say 'Beware the Hype' On the one hand, you have the skeptics. For example, Dave Scott of BNGDesign notes, “Be careful you don’t get sucked into the
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MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce
MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is published under the Open Software License
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MailChimp Gives Away Its Marketing Automation Tools
MailChimp is giving away the goods. Namely, its automated marketing email capabilities — previously only available at extra cost — are now being offered gratis to all of its 15 million existing customers.
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Marketo Talks Up Project Orion, ABM Enhancements at Summit
Marketo CEO Steve Lucas told the 6,500-plus attendees at its Marketing Nation Summit customer conference Monday that the company has successfully migrated many customers onto its big data re-architecture formerly code-named Project Orion.
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