Customer Experience Measurement: Back to Basics
Channels
Digital Experience
CMSWire's digital experience (DX) channel gathers the latest news, advice and analysis on driving leadership, platform and tool selection and swiftly growing trends in digital customer experience.
Channel Sponsored By 
Sponsored Content
-
Why Great Customer Experience Begins With Humans, Not Technology
Customer experience has much less to do with technology and much more to do with the people using the technology and the people they're interacting with.
Continue reading... -
Tips for Handling Vendor Bought Translations
For those with native speakers in their organization it can be tempting to have them go through the vendor bought translations, but experts advise caution.
Continue reading... -
Adobe Acquires Marketo: Good Things Are Seldom Cheap
Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
Continue reading...
2017 DX Leaders Q&A
Digging Deeper into Digital Experience
People Covering Digital Experience
David Roe
David is a full-time journalist based in Paris, who spends his time working between Ireland, the UK and France. A partisan of ‘green’ living and conservation, he is particularly interested...
Dom Nicastro
Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...
Kaya Ismail
Kaya Ismail is a business software journalist and commentator with years of experience in the CMS industry. He is also the Founder of Wordify, a content marketing agency for software vendors....
Terena Bell
Terena Bell is an independent journalist covering technologies like artificial intelligence, chatbots and natural language process, as well as, ADHD, translation, sex, and rural America. Before becoming a reporter, she founded two...
Nicholas McQuire
Nicholas McQuire is vice president, enterprise research at CCS Insight. He has over 15 years' experience in enterprise technology advisory services, most recently as managing director of the Global Enterprise...
Pierre DeBois
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and social media dashboard solutions, then provides recommendations and web development...
Erika Morphy
New Orleans-based journalist Erika Morphy has been covering technology and its business implications for more than 20 years....