Pierre DeBois
CONTRIBUTING AUTHOR
Chicago
COVERS
Content Management, Information Management
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and social media dashboard solutions, then provides recommendations and web development action that improves marketing strategy and business profitability. Zimana’s blog is an AllTop web analytics blog, while its @zimanaanalytics was named among the top 100 Twitter accounts for big data discussion according to the Big Data Republic/PeerIndex #BigData100. Pierre has written web analytics articles for AllBusiness.com, Collaborative Planet, All Analytics, Digital Canvas Retail and Pitney Bowes Smart Essentials, as well as several guest posts for Succeed As Your Own Boss. He also contributes business book reviews for Small Business Trends. A Gary, Ind. native, he holds a mechanical engineering degree from Prairie View A&M University and an MBA from Georgia Tech.
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Pierre's Recent Tweets
Pierre's Recent Articles
- Word Association Is Becoming Your Most Valuable Brand Metric Jun 29, 2018
- Google Rebrands AdWords and DoubleClick to Google Ads Jun 28, 2018
- How Marketers Can Plan Data Mining With R Programming May 24, 2018
- How the Fall of Klout Marks the Rise of Advanced Social Media Analytics May 18, 2018
- Google Analytics Data Retention: A New Feature for Keeping Data Safe Apr 30, 2018
- Understanding Google AdWords Days to Conversion Metric and Notes Apr 17, 2018
- Why Data Scientists Need Room to Explore Mar 27, 2018
- Understanding Google Analytics Audiences Report Feb 28, 2018
- What's Inside the Google Search Console Update Feb 15, 2018
- Amazon Go Pushes the Limits of Mobile Commerce Jan 30, 2018
- How DataOps Remove Analytics Silos and Increase Value Jan 16, 2018
- Google Chatbase Ushers in the Rise of Chatbot Analytics Jan 2, 2018
- Google Updates AdWords Experience to Help Brands Address Customer 'Micro-Moments' Dec 18, 2017
- How Geotagging Helps Marketers Locate Active Customers Nov 1, 2017
- Tips for Avoiding and Managing Costly Branding Associations Oct 5, 2017
- How Visual Search Is Influencing Marketing: A Look at Pinterest Lens Sep 29, 2017
- How Mobile Analytics Can Drive Your Overall Analytics Plan Sep 22, 2017
- Mastering SEO for Voice Search: 4 Tips for Marketers Aug 30, 2017
- Self-Service Analytics Offer Opportunities and Challenges Aug 23, 2017
- B2C Retailing Secrets That Every B2B Company Should Learn Aug 14, 2017
- How Voice Search Speaks to Your Customer's Needs Aug 8, 2017
- Google's Analytics Intelligence Brings Interactive Queries to the Desktop Aug 3, 2017
- Should Brands Wade Into the Political Fray? Jul 12, 2017
- The Whole Analytics Perspective on Amazon's Whole Foods Buy Jun 19, 2017
- 6 Factors to Look For in an Analytics Solution Jun 15, 2017
- Here's Why Every Modern Marketer Needs R Programming Jun 8, 2017
- Google Focuses on the Customer Journey at Marketing Next 2017 May 31, 2017
- How Google Optimize Simplifies Site Testing May 16, 2017
- Google AdWords Targeting Gets a Boost From Social Media May 8, 2017
- Google Analytics Retools for Easier Data Insights May 2, 2017