Pierre DeBois
CONTRIBUTING AUTHOR
Chicago
COVERS
Content Management, Information Management
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and social media dashboard solutions, then provides recommendations and web development action that improves marketing strategy and business profitability. Zimana’s blog is an AllTop web analytics blog, while its @zimanaanalytics was named among the top 100 Twitter accounts for big data discussion according to the Big Data Republic/PeerIndex #BigData100. Pierre has written web analytics articles for AllBusiness.com, Collaborative Planet, All Analytics, Digital Canvas Retail and Pitney Bowes Smart Essentials, as well as several guest posts for Succeed As Your Own Boss. He also contributes business book reviews for Small Business Trends. A Gary, Ind. native, he holds a mechanical engineering degree from Prairie View A&M University and an MBA from Georgia Tech.
Please Note
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Pierre's Recent Tweets
Pierre's Recent Articles
- Why Marketers Should Focus on Optimizing Email Open Rates Dec 4, 2019
- What Instagram's Hidden 'Like' Count Means for Marketers Nov 21, 2019
- Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations Nov 14, 2019
- Conditional Formatting Comes to Google Data Studio Nov 8, 2019
- How To Use Analytics to Plan Better Sales Forecasts Oct 25, 2019
- How Cashless Retail Changes Analytics Strategy Oct 3, 2019
- How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing Oct 2, 2019
- Can Facebook Conversational Ads Raise Click-Through Rates? Sep 11, 2019
- Google Analytics App + Web Simplifies Cross-Platform Measurement Aug 30, 2019
- How Clean Data Efforts Support Consumer Privacy Efforts Aug 27, 2019
- How Digital OOH Ads Take Your Message to the Streets Aug 2, 2019
- Google Hints at Search Console API Update: Implications For SEO Strategy Jul 31, 2019
- Why It's Time to Update Your Call to Action Jul 29, 2019
- Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger Jul 26, 2019
- Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates Jul 10, 2019
- How Google Tag Manager Trigger Groups Improve Analytics Jun 14, 2019
- How to Avoid SEO Cannibalization Jun 10, 2019
- 3 Questions for Marketers to Ask Before Buying New Software May 31, 2019
- A New Facebook Ad Metric Matches Spend to Cross-Channel Experiences May 3, 2019
- Facebook Ad Metrics Updates Aim to Help Marketers Track Reach Apr 30, 2019
- New Google Data Studio Features Help Marketers Tell Better Stories With Data Mar 29, 2019
- Why a Platform of Inclusion Is Vital for Data-Driven Diversity Feb 27, 2019
- How Marketers Can Use Regressions for Better Machine Learning Initiatives Feb 15, 2019
- Google Data Studio Enhances Report Development With 3 New Features Feb 6, 2019
- Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning Jan 25, 2019
- How the Right Influencers Boost Brands and Analytics Jan 24, 2019
- 7 Trends That Will Impact Analytics in 2019 Dec 20, 2018
- Google Data Studio Updates Calculated Fields to Improve Data Exploration Dec 11, 2018
- Beware of Technical Debt in IoT Projects Nov 29, 2018
- Google Introduces 4 New Search Ad Position Metrics Nov 28, 2018