Pierre DeBois
CONTRIBUTING AUTHOR
Chicago
COVERS
Content Management, Information Management
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and social media dashboard solutions, then provides recommendations and web development action that improves marketing strategy and business profitability. Zimana’s blog is an AllTop web analytics blog, while its @zimanaanalytics was named among the top 100 Twitter accounts for big data discussion according to the Big Data Republic/PeerIndex #BigData100. Pierre has written web analytics articles for AllBusiness.com, Collaborative Planet, All Analytics, Digital Canvas Retail and Pitney Bowes Smart Essentials, as well as several guest posts for Succeed As Your Own Boss. He also contributes business book reviews for Small Business Trends. A Gary, Ind. native, he holds a mechanical engineering degree from Prairie View A&M University and an MBA from Georgia Tech.
Please Note
If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.
Pierre's Recent Tweets
Pierre's Recent Articles
- How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses Apr 3, 2020
- How to Use Twitter Analytics to Keep Your Marketing Messaging on Point Mar 27, 2020
- What Makes a Good Data Visualization? Mar 25, 2020
- How to Avoid a Twitter Suspension of Your Marketing Strategy Feb 28, 2020
- How to Use Google Analytics to Renew Content Marketing Feb 26, 2020
- The 'Soft Skills' Every Analyst Needs to Succeed Feb 19, 2020
- 5 Signs Your Analytics Dashboard Needs an Update Feb 5, 2020
- Google Privacy Sandbox: Say Goodbye to Third-Party Cookies in Chrome Jan 27, 2020
- Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns Jan 17, 2020
- Pinterest Trends Give Marketers a New SEO Opportunity Jan 14, 2020
- 7 Emerging Social Media Marketing Trends to Watch Jan 10, 2020
- An Introduction to Google Search Ads Lead Forms Dec 18, 2019
- 8 Analytic Trends to Watch in 2020 Dec 13, 2019
- Why Marketers Should Focus on Optimizing Email Open Rates Dec 4, 2019
- What Instagram's Hidden 'Like' Count Means for Marketers Nov 21, 2019
- Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations Nov 14, 2019
- Conditional Formatting Comes to Google Data Studio Nov 8, 2019
- How To Use Analytics to Plan Better Sales Forecasts Oct 25, 2019
- How Cashless Retail Changes Analytics Strategy Oct 3, 2019
- How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing Oct 2, 2019
- Can Facebook Conversational Ads Raise Click-Through Rates? Sep 11, 2019
- Google Analytics App + Web Simplifies Cross-Platform Measurement Aug 30, 2019
- How Clean Data Efforts Support Consumer Privacy Efforts Aug 27, 2019
- How Digital OOH Ads Take Your Message to the Streets Aug 2, 2019
- Google Hints at Search Console API Update: Implications For SEO Strategy Jul 31, 2019
- Why It's Time to Update Your Call to Action Jul 29, 2019
- Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger Jul 26, 2019
- Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates Jul 10, 2019
- How Google Tag Manager Trigger Groups Improve Analytics Jun 14, 2019
- How to Avoid SEO Cannibalization Jun 10, 2019