This e-Book will cover common reference architectures associated with customer analytics use cases.
Voice of the Customer
Brands can no longer rely on surveys alone to understand customers. As the digital landscape changes, companies must adapt to preserve voice of the customer. Building a best-in-class voice of the customer (VoC) program requires capturing customer feedback about their digital and physical transactions in real-time, as well as the overall relationships and competitive assessments. Learn more about VoC here.