Press Releases

Press Release
Digital Experience
ConvoPLUS Successfully Completes Investment in Crowdfunding Round on Platform Fonangels
Dec 06, 2022
Social-CRM software ConvoPLUS, which facilitates social media communication and customer relations, went on an investment tour on the crowdfunding platform Fonangels. ConvoPLUS, the next-generation customer relations platform, which has everything needed to manage, personalize and centralize digital customer relations, successfully completed its investment round with the support of the leading names of the ecosystem.
Press Release
Digital Experience
BW Health Group Expands Expertise and Capabilities With Acquisition of PulseCX
Dec 06, 2022
This acquisition positions BW Health Group as one of the largest independent commercialization platforms serving the life sciences industry and healthcare market CHESTERTOWN, Md., Dec. 6, 2022 /PRNewswire/ -- BW Health Group announced today the acquisition of PulseCX, a full-service healthcare marketing communications agency designed to drive brand engagement and authentic customer experiences. The acquisition strengthens the services offered by BW Health Group, and PulseCX will be integrated with the full-service healthcare agency, Benchworks.
Press Release
Customer Experience
InMobi Partners With Lord & Taylor to Bring High Impact Video and Immersive Shopper Experiences
Dec 06, 2022
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a retail media advertising partnership with Lord & Taylor — America’s first and oldest department store — for the retail giant to utilize InMobi Commerce, an innovative suite of product discovery and monetization solutions that help retailers maximize media-derived revenues while engaging and inspiring shoppers. As it re-imagines and reinvigorates itself for the next generation of shoppers, Lord & Taylor will use InMobi Commerce to provide brands and agencies with a full-funnel retail media platform, including industry-first shoppable videos, that elevate the online experience and move immersive product discovery for consumers from social platforms back to its owned channels.
Press Release
Digital Marketing
Matter Named a Top Place to Work By The Boston Globe for the 6th Time
Dec 06, 2022
Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — has been named one of the Top Places to Work in Massachusetts in the 15 th annual employee-based award from The Boston Globe. Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them best — their employees.
Press Release
Digital Experience
Social Strategy1 Announces Promotion of Amanda Roser to Vice President
Dec 05, 2022
Social Strategy1, a leading digital and social marketing firm, today announced that it has promoted Amanda Roser to Vice President of Marketing and Operations At Social Strategy1, we are able to offer clients a well-rounded service offering that facilitates their growth with scalable, cost-effective digital and social media strategies” — Amanda Roser, Vice President DALLAS, TX, UNITED STATES, December 5, 2022 / EINPresswire.com / -- Social Strategy1, Inc. today announced the appointment of Amanda Roser as Vice President of Marketing and Operations. Social Strategy1 is a leading digital and social media marketing agency, working with clients from large multi-national firms to start-ups to grow their brands and connect clients with customers and prospects across all digital channels.
Press Release
Digital Experience
Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution
Dec 05, 2022
Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company’s cookieless identity solution. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant targeting.
Press Release
Digital Experience
Audigent Integrates Financial Capacity-based Marketing Insights from Equifax into Industry-leading PMP Suite
Dec 05, 2022
Audigent, the leader in curated data and media solutions, today announced that it has integrated audience segments from Equifax, a global data, analytics and technology company, directly within the Audigent SmartPMP™ product. Through these newly-available segments, advertisers now have access to anonymized insights around consumer affluence, job roles & functions, automotive ownership by brand, and more. “Financial capacity-based marketing insights from Equifax are a widely-trusted data source used across the marketing industry,” said Jake Abraham, Chief Commercial Officer of Audigent. “By integrating these segments directly into our private marketplace suite, we make it much easier for advertisers to access powerful targeting data within emerging environments.
Press Release
Customer Experience
Gartner Identifies Top Trends to Impact CMOs in 2023
Dec 05, 2022
Marketing Leaders Enter the New Year with an Imperative to Drive Growth in a Volatile Environment STAMFORD, Conn.--(BUSINESS WIRE)-- #GartnerMKTG --With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include: Shifting customer behaviors amplify uncertainty Burdensome cross-functional collaboration yields worse organizational outcomes Disruptive market dynamics erode traditional sources of brand value “ As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function, and continual optimization of brand value,” said Ewan McIntyre, chief of research in the Gartner Marketing practice. “ In order to meet the enterprise mandate of driving growth amid continued disruption, CMOs must act decisively to prioritize their investments and their strategy for the year ahead.” Trend 1: Shifting Customer Behaviors Amplify Uncertainty Amid inflation and economic uncertainty, customer demand and buying behaviors will fluctuate unpredictably.
Press Release
Digital Marketing
Bloomreach Enhances AI-Driven Product Discovery, Deepening its Algorithm Flexibility
Dec 05, 2022
Bloomreach, the world's #1 Commerce Experience Cloud, today announced Bloomreach Discovery has deepened its artificial intelligence (AI) capabilities with easier customization for its search algorithms. With these new enhancements, users will be able to create product discovery experiences that are optimized for revenue generation based on the unique buying patterns of their customers. "Bloomreach has been a pioneer for commerce search for over a decade," said Raj De Datta, co-founder and CEO, Bloomreach. "We have always believed in an AI-driven approach, paired with easy tools for users to adapt search and category results for their own goals.
Press Release
Digital Marketing
Channel99 Debuts New Technology for B2B Marketers
Dec 02, 2022
Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B marketers, like positively influencing pipeline and lowering customer acquisition costs.
Press Release
Digital Experience
ConvoPLUS Successfully Completes Investment in Crowdfunding Round on Platform Fonangels
Dec 06, 2022
Social-CRM software ConvoPLUS, which facilitates social media communication and customer relations, went on an investment tour on the crowdfunding platform Fonangels. ConvoPLUS, the next-generation customer relations platform, which has everything needed to manage, personalize and centralize digital customer relations, successfully completed its investment round with the support of the leading names of the ecosystem.
Press Release
Digital Experience
BW Health Group Expands Expertise and Capabilities With Acquisition of PulseCX
Dec 06, 2022
This acquisition positions BW Health Group as one of the largest independent commercialization platforms serving the life sciences industry and healthcare market CHESTERTOWN, Md., Dec. 6, 2022 /PRNewswire/ -- BW Health Group announced today the acquisition of PulseCX, a full-service healthcare marketing communications agency designed to drive brand engagement and authentic customer experiences. The acquisition strengthens the services offered by BW Health Group, and PulseCX will be integrated with the full-service healthcare agency, Benchworks.
Press Release
Customer Experience
InMobi Partners With Lord & Taylor to Bring High Impact Video and Immersive Shopper Experiences
Dec 06, 2022
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a retail media advertising partnership with Lord & Taylor — America’s first and oldest department store — for the retail giant to utilize InMobi Commerce, an innovative suite of product discovery and monetization solutions that help retailers maximize media-derived revenues while engaging and inspiring shoppers. As it re-imagines and reinvigorates itself for the next generation of shoppers, Lord & Taylor will use InMobi Commerce to provide brands and agencies with a full-funnel retail media platform, including industry-first shoppable videos, that elevate the online experience and move immersive product discovery for consumers from social platforms back to its owned channels.
Press Release
Digital Marketing
Matter Named a Top Place to Work By The Boston Globe for the 6th Time
Dec 06, 2022
Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — has been named one of the Top Places to Work in Massachusetts in the 15 th annual employee-based award from The Boston Globe. Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them best — their employees.
Press Release
Digital Experience
Social Strategy1 Announces Promotion of Amanda Roser to Vice President
Dec 05, 2022
Social Strategy1, a leading digital and social marketing firm, today announced that it has promoted Amanda Roser to Vice President of Marketing and Operations At Social Strategy1, we are able to offer clients a well-rounded service offering that facilitates their growth with scalable, cost-effective digital and social media strategies” — Amanda Roser, Vice President DALLAS, TX, UNITED STATES, December 5, 2022 / EINPresswire.com / -- Social Strategy1, Inc. today announced the appointment of Amanda Roser as Vice President of Marketing and Operations. Social Strategy1 is a leading digital and social media marketing agency, working with clients from large multi-national firms to start-ups to grow their brands and connect clients with customers and prospects across all digital channels.
Press Release
Digital Experience
Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution
Dec 05, 2022
Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company’s cookieless identity solution. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant targeting.
Press Release
Digital Experience
Audigent Integrates Financial Capacity-based Marketing Insights from Equifax into Industry-leading PMP Suite
Dec 05, 2022
Audigent, the leader in curated data and media solutions, today announced that it has integrated audience segments from Equifax, a global data, analytics and technology company, directly within the Audigent SmartPMP™ product. Through these newly-available segments, advertisers now have access to anonymized insights around consumer affluence, job roles & functions, automotive ownership by brand, and more. “Financial capacity-based marketing insights from Equifax are a widely-trusted data source used across the marketing industry,” said Jake Abraham, Chief Commercial Officer of Audigent. “By integrating these segments directly into our private marketplace suite, we make it much easier for advertisers to access powerful targeting data within emerging environments.
Press Release
Customer Experience
Gartner Identifies Top Trends to Impact CMOs in 2023
Dec 05, 2022
Marketing Leaders Enter the New Year with an Imperative to Drive Growth in a Volatile Environment STAMFORD, Conn.--(BUSINESS WIRE)-- #GartnerMKTG --With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include: Shifting customer behaviors amplify uncertainty Burdensome cross-functional collaboration yields worse organizational outcomes Disruptive market dynamics erode traditional sources of brand value “ As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function, and continual optimization of brand value,” said Ewan McIntyre, chief of research in the Gartner Marketing practice. “ In order to meet the enterprise mandate of driving growth amid continued disruption, CMOs must act decisively to prioritize their investments and their strategy for the year ahead.” Trend 1: Shifting Customer Behaviors Amplify Uncertainty Amid inflation and economic uncertainty, customer demand and buying behaviors will fluctuate unpredictably.
Press Release
Digital Marketing
Bloomreach Enhances AI-Driven Product Discovery, Deepening its Algorithm Flexibility
Dec 05, 2022
Bloomreach, the world's #1 Commerce Experience Cloud, today announced Bloomreach Discovery has deepened its artificial intelligence (AI) capabilities with easier customization for its search algorithms. With these new enhancements, users will be able to create product discovery experiences that are optimized for revenue generation based on the unique buying patterns of their customers. "Bloomreach has been a pioneer for commerce search for over a decade," said Raj De Datta, co-founder and CEO, Bloomreach. "We have always believed in an AI-driven approach, paired with easy tools for users to adapt search and category results for their own goals.
Press Release
Digital Marketing
Channel99 Debuts New Technology for B2B Marketers
Dec 02, 2022
Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B marketers, like positively influencing pipeline and lowering customer acquisition costs.
Press Release
Digital Experience
ConvoPLUS Successfully Completes Investment in Crowdfunding Round on Platform Fonangels
Dec 06, 2022
Social-CRM software ConvoPLUS, which facilitates social media communication and customer relations, went on an investment tour on the crowdfunding platform Fonangels. ConvoPLUS, the next-generation customer relations platform, which has everything needed to manage, personalize and centralize digital customer relations, successfully completed its investment round with the support of the leading names of the ecosystem.
Press Release
Digital Experience
BW Health Group Expands Expertise and Capabilities With Acquisition of PulseCX
Dec 06, 2022
This acquisition positions BW Health Group as one of the largest independent commercialization platforms serving the life sciences industry and healthcare market CHESTERTOWN, Md., Dec. 6, 2022 /PRNewswire/ -- BW Health Group announced today the acquisition of PulseCX, a full-service healthcare marketing communications agency designed to drive brand engagement and authentic customer experiences. The acquisition strengthens the services offered by BW Health Group, and PulseCX will be integrated with the full-service healthcare agency, Benchworks.
Press Release
Customer Experience
InMobi Partners With Lord & Taylor to Bring High Impact Video and Immersive Shopper Experiences
Dec 06, 2022
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a retail media advertising partnership with Lord & Taylor — America’s first and oldest department store — for the retail giant to utilize InMobi Commerce, an innovative suite of product discovery and monetization solutions that help retailers maximize media-derived revenues while engaging and inspiring shoppers. As it re-imagines and reinvigorates itself for the next generation of shoppers, Lord & Taylor will use InMobi Commerce to provide brands and agencies with a full-funnel retail media platform, including industry-first shoppable videos, that elevate the online experience and move immersive product discovery for consumers from social platforms back to its owned channels.
Press Release
Digital Marketing
Matter Named a Top Place to Work By The Boston Globe for the 6th Time
Dec 06, 2022
Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — has been named one of the Top Places to Work in Massachusetts in the 15 th annual employee-based award from The Boston Globe. Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them best — their employees.
Press Release
Digital Experience
Social Strategy1 Announces Promotion of Amanda Roser to Vice President
Dec 05, 2022
Social Strategy1, a leading digital and social marketing firm, today announced that it has promoted Amanda Roser to Vice President of Marketing and Operations At Social Strategy1, we are able to offer clients a well-rounded service offering that facilitates their growth with scalable, cost-effective digital and social media strategies” — Amanda Roser, Vice President DALLAS, TX, UNITED STATES, December 5, 2022 / EINPresswire.com / -- Social Strategy1, Inc. today announced the appointment of Amanda Roser as Vice President of Marketing and Operations. Social Strategy1 is a leading digital and social media marketing agency, working with clients from large multi-national firms to start-ups to grow their brands and connect clients with customers and prospects across all digital channels.
Press Release
Digital Experience
Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution
Dec 05, 2022
Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company’s cookieless identity solution. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant targeting.
Press Release
Digital Experience
Audigent Integrates Financial Capacity-based Marketing Insights from Equifax into Industry-leading PMP Suite
Dec 05, 2022
Audigent, the leader in curated data and media solutions, today announced that it has integrated audience segments from Equifax, a global data, analytics and technology company, directly within the Audigent SmartPMP™ product. Through these newly-available segments, advertisers now have access to anonymized insights around consumer affluence, job roles & functions, automotive ownership by brand, and more. “Financial capacity-based marketing insights from Equifax are a widely-trusted data source used across the marketing industry,” said Jake Abraham, Chief Commercial Officer of Audigent. “By integrating these segments directly into our private marketplace suite, we make it much easier for advertisers to access powerful targeting data within emerging environments.
Press Release
Customer Experience
Gartner Identifies Top Trends to Impact CMOs in 2023
Dec 05, 2022
Marketing Leaders Enter the New Year with an Imperative to Drive Growth in a Volatile Environment STAMFORD, Conn.--(BUSINESS WIRE)-- #GartnerMKTG --With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include: Shifting customer behaviors amplify uncertainty Burdensome cross-functional collaboration yields worse organizational outcomes Disruptive market dynamics erode traditional sources of brand value “ As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function, and continual optimization of brand value,” said Ewan McIntyre, chief of research in the Gartner Marketing practice. “ In order to meet the enterprise mandate of driving growth amid continued disruption, CMOs must act decisively to prioritize their investments and their strategy for the year ahead.” Trend 1: Shifting Customer Behaviors Amplify Uncertainty Amid inflation and economic uncertainty, customer demand and buying behaviors will fluctuate unpredictably.
Press Release
Digital Marketing
Bloomreach Enhances AI-Driven Product Discovery, Deepening its Algorithm Flexibility
Dec 05, 2022
Bloomreach, the world's #1 Commerce Experience Cloud, today announced Bloomreach Discovery has deepened its artificial intelligence (AI) capabilities with easier customization for its search algorithms. With these new enhancements, users will be able to create product discovery experiences that are optimized for revenue generation based on the unique buying patterns of their customers. "Bloomreach has been a pioneer for commerce search for over a decade," said Raj De Datta, co-founder and CEO, Bloomreach. "We have always believed in an AI-driven approach, paired with easy tools for users to adapt search and category results for their own goals.
Press Release
Digital Marketing
Channel99 Debuts New Technology for B2B Marketers
Dec 02, 2022
Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B marketers, like positively influencing pipeline and lowering customer acquisition costs.

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