The Wire (Page 6)

New platform introduces the orchestration layer enterprises have been missing, connecting conversations, campaigns, AI, and governed intelligence to deliver measurable outcomes, starting with pharmacy OMAHA, Neb., April 23, 2026 (GLOBE NEWSWIRE) -- WestCX, part of West Technology Group, today announced the launch of WestCX Orchestrate, a new platform that establishes the system of action for regulated industries, enabling organizations to move from fragmented engagement to coordinated, outcome-driven execution. Across healthcare, pharmacy, financial services, and life sciences, organizations are under increasing pressure to improve outcomes, reduce costs, and operate in real time.

BrazeAI Operator ™, BrazeAI Agent Console ™, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio ™, introducing a radically better way for marketers to forge and maintain lasting customer relationships. LONDON--( BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today delivered a new set of AI capabilities that transform how marketers build and deliver engaging and relevant experiences for their customers.

New capabilities combine unified visibility, real-time tracking, and AI to help regulated organizations reduce risk and act with confidence. BURLINGTON, Mass. – April 22, 2026 – Precisely, the global leader in data integrity, today announced the latest release of EngageOne™ RapidCX, bringing governed AI to customer communications.

HUMAN’s New Agentic Visibility capabilities reveal how AI agents are reshaping traffic, discovery, and conversion — closing the intelligence gap between security and growth NEW YORK, April 21, 2026 (GLOBE NEWSWIRE) -- HUMAN Security, Inc., the global leader in Agentic Trust, the emerging discipline that informs and governs how humans, bots, and AI agents operate online, announced today the expansion of Agentic Visibility within its Sightline Cyberfraud Defense platform. This extends its capabilities beyond security and fraud teams to now support marketing and commerce organizations with unprecedented visibility into how artificial intelligence is transforming digital engagement.

New AI agent, audience activation capabilities and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels LOS ANGELES--( BUSINESS WIRE)-- I terable, the AI customer engagement platform, today announced Nova Agent, an AI agent built to act on customer behavior in real time, alongside a new wave of AI capabilities that enable marketers to optimize campaigns, activate high-value audiences, and drive stronger performance across every channel. AI is changing how people discover, evaluate, and engage with brands, making their behavior more dynamic, immediate, and harder than ever to anticipate.

Enables enterprises to power brand-governed, AI-driven personalization at scale within Google Cloud's marketing architecture LAS VEGAS, NV / ACCESS Newswire / April 22, 2026 / Typeface, the marketing orchestration engine for the world's leading enterprises, today announced new integrations with Google Cloud at Google Cloud NEXT 2026. This collaboration introduces an "Agentic Content" layer within Google Cloud's composable marketing architecture - enabling brands to connect unified customer and product intelligence with personalized creative execution at scale.

Early adopters including AJ Bell and CarMax are using the UserTesting for Figma plugin to move from prototype to insight faster—embedding customer feedback directly into design workflows so decisions are informed earlier and risk is reduced before development BELLEVUE, Wash.--( BUSINESS WIRE)-- UserTesting, the leading provider of customer insights for the enterprise, today announced the general availability of the UserTesting for Figma plugin, allowing designers and builders to get user feedback without ever leaving Figma. By combining AI-powered test creation and analysis with real human insight, the integration enables product, design, and research teams to move from prototype to insight faster—validating ideas earlier, reducing rework, and making more confident decisions before development begins.

New support for Model Context Protocol enables AI agents and orchestration layers to reach Knak directly, generating launch-ready campaign assets LAS VEGAS, April 20, 2026 /PRNewswire/ -- Knak, the marketing production platform for enterprise teams, announces support for the Model Context Protocol (MCP), giving marketers access to marketing assets and campaigns within the AI workflows they already use — and without the manual handoffs and bespoke development that can slow teams down. To learn more about Knak MCP server, visit www.knak.com/blog/knak-mcp-server/.

CX Divide Report New Survey Shows the Divide in How Businesses and Customers Perceive Their Customer’s Communication Experiences ATLANTA, GA, UNITED STATES, April 21, 2026 / EINPresswire.com / -- A new report from Moneypenny, the world’s leading customer conversations company, shows businesses believe they are delivering a better call experience than their customers perceive. The research was commissioned among 2,000 businesses and 2,000 consumers to understand the gap between business and customer perceptions, and across every single contact method tested, businesses scored themselves significantly higher than customers.

BERLIN--( BUSINESS WIRE)-- Synthflow AI, an enterprise AI agent platform that automates customer conversations, has formed a strategic partnership with 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, to bring Synthflow next-generation AI agents to enterprise contact centers. This collaboration integrates Synthflow into the 8x8 Contact Center, automating self-service while enhancing agent support across AI calls, chat, and digital channels.