The Wire (Page 6)

Despite massive investments in AI tools, new research from Front shows most B2B teams are stuck paying high “Coordination Tax,” managing disconnected customer work behind the scenes San Francisco, CA – March 31, 2026 – AI was supposed to make customer experience faster, easier, and more efficient. But for many B2B teams, it's doing the exact opposite.

75% of marketers lose at least one workday each week to content coordination. FlowMotion automatically coordinates activities across systems in minutes from a single content trigger.

Ask NiceAI turns fragmented feedback and reviews into instant answers and ready-to-execute action plans PORTLAND, Ore., March 30, 2026 (GLOBE NEWSWIRE) -- AskNicely today announced the launch of Ask NiceAI, a conversational AI interface built directly into its customer experience (CX) platform, designed to help multi-location service businesses move from feedback to action in seconds not days. For operators running dozens or hundreds of locations, customer insight is rarely the problem, acting on it is.

Genesys Cloud reached nearly $2.6 billion in ARR in the fourth quarter, with Genesys total revenue of nearly $3 billion for fiscal year 2026 SAN FRANCISCO--( BUSINESS WIRE)-- Genesys ®, a global cloud leader in AI-Powered Experience Orchestration, today announced a record-setting fourth quarter (Nov. 1, 2025–Jan. 31, 2026) finish to its fiscal year 2026. The Genesys Cloud™ platform ended the fourth quarter with nearly $2.6 billion in annual recurring revenue (ARR) i, growing more than 35% year-over-year.

Twilio’s direct connections provide faster throughput, better reliability, and a more secure and compliant messaging ecosystem. Twilio’s continued commitment to delivering a trusted communications ecosystem now enables customers to onboard communications workloads in days, not weeks.

Mobile-First Growth and AI Alerts Accelerated Creator and Brand Performance MADISON, Wis.--( BUSINESS WIRE)--URLgenius, leading mobile app linking and routing platform for brands, agencies, and commerce creators, today reported record 2025 performance driven by mobile-first workflows, scaled creator adoption, and URLgenius Marketplace growth. In 2025, URLgenius routed 1 billion shopper sessions into top commerce apps, driving an estimated $6.8 billion in commerce.

New TSD partnerships extend Front’s reach to thousands of advisors guiding enterprise organizations through high-stakes digital transformation San Francisco, CA – March 18, 2026 – Front, the customer operations platform built for B2B complexity, today announced new partnerships with Intelisys, Sandler Partners, and Telarus. The agreements expand Front’s distribution across the technology services distributor (TSD) ecosystem, connecting the company with thousands of technology advisors who influence mid-market and enterprise customer experience buying decisions.

Storyblok survey finds inconsistencies across marketing channels driving trust issues as only 23% of businesses say they have an AI search marketing strategy • 80% say inconsistent messaging across marketing channels makes them question the credibility of a brand • 48% say brand inconsistency across channels such as AI search, social media and websites reduces their confidence in making a purchase • 61% now look for alternative sources of information when they experience brand inconsistency during a purchase journey March 18, 2026 -- 73% of shoppers say they are less likely to buy from a brand when messaging appears inconsistent across digital channels, according to research from enterprise CMS Storyblok. Storyblok surveyed 200 regular online consumers to reveal how AI search is impacting brand perception online.

New proactive, agent-to-user AI and personalization bring enterprise-grade marketing intelligence to small and mid-size businesses CHICAGO--(BUSINESS WIRE)-- ActiveCampaign, a leading autonomous marketing platform, will spotlight two first-to-market capabilities at its Spring 2026 Innovation Keynote on April 8: agent-to-user AI, where AI autonomously initiates insights and recommendations on behalf of marketers based on performance signals, and AI personalization that allows businesses to tailor Active Intelligence to their brand voice and priorities. “The future of marketing isn’t just AI that responds when asked; it’s AI that works alongside you,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “These innovations move us beyond prompt-and-respond systems to AI that monitors performance, identifies opportunities, and recommends action automatically, helping customers move forward faster.” Two First-to-Market Capabilities AI that works for and ahead of you: ActiveCampaign’s Active Intelligence acts as an always-on marketing partner, continuously monitoring campaigns and automations, flagging issues, and surfacing next-best actions without constant manual intervention. This includes: AI Performance Intelligence: Continuously analyzes campaign and automation performance against billions of signals across the platform, identifying what is outperforming, what is underperforming, and why.

March 17, 2026 -- Adoreboard, the Belfast-based AI firm, has been selected by NVIDIA to present breakthrough research at NVIDIA GTC 2026, where it today unveils Customer Revenue Impact (CRI), a new approach that automatically connects customer feedback to revenue outcomes. Powered by NVIDIA GPU acceleration, Adoreboard’s Deep Semantic Clustering technique analyzes customer feedback 923 times faster than manual human analysis, reducing processing time per comment from 30 seconds to 0.03 seconds while increasing the quality of insight.