The Wire (Page 8)

WESTWOOD, Mass.--(BUSINESS WIRE)--Intentsify, a global provider of B2B intent data and signal-based go-to-market solutions, today announced strong 2026 momentum — fueled by growing market demand for data spanning use cases from smarter audience targeting to agentic development. The company launched new audience products now available in leading advertising marketplaces and expanded its reach into international markets.

Skills route AI agents to latest software documentation and frameworks to speed safer development of digital experiences Odense, Denmark, 15th April 2026, Umbraco has enhanced the AI-compatibility of its open-source CMS platform by launching Backoffice Extension Skills, based on Anthropic’s Agent Skills. Anthropic launched Agent Skills in October 2025 and published the open standard in December 2025 under the Linux Foundation.

New partnership delivers rapid deployment of Google Cloud CCaaS and Gemini Enterprise for Customer Experience through AVANT's Global Network of Trusted Advisors SAN FRANCISCO, April 13, 2026 /PRNewswire/ -- UJET, a leader in AI-powered contact center innovation, today announced the launch of Google Cloud CCaaS by UJET, a new managed service offering and strategic sales motion designed to bring Google Cloud's enterprise-grade agentic AI, CX, and contact center solutions to the small-to-medium business (SMB) and midmarket sectors through AVANT 's Technology Solutions Distributor (TSD) channel. "This launch represents a significant expansion of our long-standing relationship with Google Cloud," said Vasili Triant, CEO of UJET. "Through this managed service approach, we are providing the channel with Google Cloud's industry-leading, AI-first CX solutions, backed by world-class support and dedicated customer success resources. This motion allows small business and midmarket organizations to easily purchase and adopt the same powerful AI tools used today by the largest global enterprises." Trusted Advisors (TA) can now offer Google Cloud CCaaS and the full Gemini Enterprise for Customer Experience (CX) suite to businesses of any size looking to leverage Google Cloud's leading agentic AI capabilities without the requirement for large Google enterprise agreements or Google Cloud Platform spend commitments. "A hyperscaler entering the TSD channel is a turning point for CX.

LONDON – Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay CMS, a fully headless content management system (CMS) designed to help marketing, development, and IT teams create, manage, and deliver digital content across multiple channels from a centralised repository. Built on the core architecture of Liferay DXP, Liferay CMS combines the agility of a decoupled system with the stability and governance required by enterprise organisations.

Company introduces a bold vision for CRM as a system of action, helping revenue teams focus, decide, and act with confidence and clarity DENVER--( BUSINESS WIRE)--SugarCRM today unveiled its new brand identity as SugarAI, marking a decisive shift in how the company and the industry creates the value of CRM. The new identity reflects the company's transformation and redefined strategy focused on precision selling, where AI transforms CRM from a system of record into a system of proactive sales guidance, interpreting signals from across the business to guide sellers toward the highest-value accounts and opportunities.

New executive leadership structure puts dedicated product vision and end-to-end client success at the center of every customer relationship. AUSTIN, Texas, April 9, 2026 /PRNewswire-PRWeb/ -- KIBO, a market leader in composable commerce solutions, announced two leadership appointments, Sachin Sharma as Chief Customer Officer and Eric Rosado as Chief Product Officer.

New offering centralizes content, delivers in-context analytics, and enables delivery across channels LOS ANGELES--(BUSINESS WIRE)--Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay CMS, a fully headless content management system (CMS) designed to help marketing, development, and IT teams create, manage, and deliver digital content across multiple channels from a centralized repository. Built on the core architecture of Liferay DXP, Liferay CMS combines the agility of a decoupled system with the stability and governance required by enterprise organizations.

The awards honor practitioners and vendors who exemplify excellence in customer experience strategy and execution. SAN FRANCISCO — CMSWire, the world’s foremost publication covering digital customer experience, brought to you by Simpler Media Group (SMG), today announced the 2026 Customer Experience Leader of the Year and the full list of CMSWire IMPACT Award recipients across eight categories.

New product suite will help businesses stay credible and visible as AI changes the buyer journey NEW YORK – April 7, 2026 – Trustpilot, the world’s largest open feedback platform, today launched a strategic product suite helping brands master the full AI-powered path to purchase. In an environment where AI agents increasingly guide consumer decisions, Trustpilot provides the critical "trust signals" required to move a buyer from curiosity to conversion.

Optimove and Smartico to remain fully independent, each continuing to innovate and grow the iGaming CRM marketing industry New York, April 06, 2026 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, today announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming industry. The transaction is expected to close in the coming weeks.