The Wire (Page 8)

Klaviyo’s global consumer research identifies four distinct AI consumer personas and reveals sharp divides across gender, generation, and region BOSTON, MA — March 10, 2026: Klaviyo today released its AI Persona Research that examines how consumers use and trust AI. The report identifies four distinct AI consumer personas: Enthusiasts, Evaluators, Skeptics, and Holdouts.

Survey of 1,000 U.S. adults reveals how exhaustion with answer verification is driving people towards faster, lower-effort trust signals INDIANAPOLIS — March 10, 2026 — PANBlast, a PR agency for B2B SaaS and emerging AI companies, today released findings from its consumer survey on trust and credibility in the digital age, introducing AI “credibility fatigue” and trust shortcuts as defining behaviors of how Americans navigate information online. The research, conducted by Dynata among 1,000 U.S. adults, reveals a public that is increasingly passive, exhausted by verifying online sources, and most reliant on brand familiarity and AI tools to decide what to believe. “We’re seeing a cultural shift and overall weariness in how far people are willing to go to verify online information," said Lindsey Groepper, EVP of Growth at PANBlast. “With more than 1 in 3 consumers trusting Google AI summaries without double-checking the result, for example, it’s imperative in today’s search environment that a brand’s credibility is distributed across multiple visible and reliable places to show up accurately.” Two-thirds (66%) of respondents say they feel AI credibility fatigue, or the exhaustion of verifying sources, often or sometimes when looking up information online.

For the first time, customer-facing teams will be able to practice real GenAI-driven customer conversations inside simulated enterprise systems SAN JOSE, Calif. and BANGALORE, India, March 9, 2026 /PRNewswire/ -- Whatfix, the global AI-native platform for enterprise technology adoption, officially launches AI Roleplay training in Mirror, making Mirror an AI-first training platform designed to prepare customer-facing teams for real-world performance beyond mere system usage. With this launch, Mirror evolves beyond system simulation to combine adaptive AI-driven roleplay with realistic enterprise application simulations, enabling frontline teams to practice customer conversations and workflows together in a single, risk-free environment.

SAN JOSE, Calif. and NEW YORK, N.Y. — March 9, 2026 — Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and Major League Baseball (MLB), North America’s most historic professional sports league, today announced a major expansion of their multi-year partnership. To drive the next generation of digital fan experiences, Adobe is providing industry-leading solutions for MLB’s marketing, product and content departments to further innovate and showcase the National Pastime.

New joint capabilities position Klaviyo and Shopify at the center of global retail infrastructure, helping brands scale across markets with a unified data foundation BOSTON--( BUSINESS WIRE)--Klaviyo (NYSE: KVYO) and Shopify (NASDAQ, TSX: SHOP) have deepened their product integration to better serve growing global brands. The expanded interoperability helps enterprises better unify customer data across regions and deliver consistent, localized experiences worldwide.

RALEIGH, N.C.--( BUSINESS WIRE)-- Abrigo, a leading provider of compliance, credit risk, lending, and data and analytics solutions for U.S. financial institutions, has acquired 360 View, an industry leader in banking CRM, marketing automation, and profitability analytics. The acquisition marks the latest in a series of strategic investments by Abrigo to help financial institutions deepen customer relationships and drive measurable growth. 360 View’s platform, purpose-built for banks and credit unions, unifies customer data, workflows, marketing automation, and profitability analytics into a centralized growth engine.

Acquisition advances comprehensive AI-powered platform for omnichannel management, orchestration, and digital delivery of regulated customer communications TORONTO & IVRY-SUR-SEINE, France--( BUSINESS WIRE)-- Messagepoint, a leading customer communications management (CCM) solutions provider, today announced the acquisition of Sefas, a CCM and enterprise communications processing (ECP) software vendor. Enterprises—especially in regulated industries—are under growing pressure to communicate faster and more accurately across channels, while reducing the cost and effort required to manage those communications.

New AI agents embed intelligence across the research lifecycle, streamlining setup, analysis, and reporting [CHICAGO, MARCH 5, 2026] – Forsta, a Press Ganey company and a leading provider of experience measurement, data analytics, insights, and market research technology, today introduced new AI agents in Research HX. The AI-powered agents help research teams meet rising demands for speed and quality without sacrificing rigor.

LOUISVILLE, CO – March 5, 2026 – Alchemer, a leader in technology for feedback and customer experience and intelligence, today announced the promotion of Ryan Tamminga to Chief Customer Officer (CCO), reinforcing the company’s commitment to customer-led growth, operational excellence and product innovation. In this role, Tamminga will lead Alchemer’s global customer strategy, overseeing customer success, support, services and experience operations.

Hiswai has launched Zuno, an AI tool that turns busy company websites into conversational AI. In the past, you never knew what brought visitors to your website.