The Wire (Page 13)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Customer Experience
Acoustic Launches Native Integrations With Leading Commerce Platforms
Jan 27, 2026
Enterprise-Grade Connections to BigCommerce, Shopify, and WooCommerce Deliver Real-Time Catalog Sync and Unified Customer Insights for Retail Marketers BOSTON, Jan. 27, 2026 (GLOBE NEWSWIRE) -- Acoustic, a global leader in omnichannel marketing technology and customer engagement, today announced the availability of native, bi-directional integrations with the industry’s leading commerce platforms — Shopify, WooCommerce, and BigCommerce — inside its flagship platform, Acoustic Connect™. The new integrations provide real-time, enterprise-scale ingestion of product catalogs, customer profiles, order events, and behavioral signals, giving ecommerce and retail marketers a comprehensive, continuously updated view of every customer interaction.
Press Release
Contact Center
Calabrio's "Voice of the Agent" Report: Modern Contact Center Balancing Empathy and AI in a Time of Transition
Jan 27, 2026
Agents report stronger communication, more development opportunities and a renewed sense of purpose as technology reshapes their work MINNEAPOLIS--( BUSINESS WIRE)-- Calabrio, the workforce and conversation intelligence company, today released findings from its latest The Voice of the Agent Report, revealing an industry in the midst of profound change with a rising human-AI tension defining the modern contact center. Once seen as a high-pressure job focused on scripts and speed, the contact center role has evolved into a skilled professional that must balance human empathy with an increasing digital world.
Press Release
Web CMS
Umbraco Achieves ISO 27001 Certification
Jan 27, 2026
Odense, Denmark, 27th January 2026, open-source.NET CMS platform vendor, Umbraco, has announced that it has achieved ISO 27001/IEC:2022 certification.
Press Release
Customer Experience
PAR Technology to Acquire Bridg, Linking Loyalty and Non‑Loyalty Data for Smarter Retail and Restaurant Activation
Jan 26, 2026
Acquisition will accelerate PAR’s roadmap for consumer data, loyalty, and media innovation NEW HARTFORD, N.Y.--( BUSINESS WIRE)-- PAR Technology Corporation (NYSE: PAR), a leading global foodservice technology provider, today announced that it has agreed to acquire the identity resolution and shopper intelligence platform Bridg, a division of Cardlytics, Inc. (NASDAQ Global Market: CDLX). The transaction is structured as an acquisition of substantially all Bridg assets.
Press Release
Customer Experience
Shoppers Want Faster, Easier Holiday Returns and Are Ready for AI to Deliver Them, According to Ada Research
Jan 22, 2026
Data reveals retail returns remain a frequent, high-impact interaction, with 60% willing to use AI-powered customer service TORONTO--( BUSINESS WIRE)-- Ada, the trusted AI-native customer experience company and creator of the AI Customer Experience (ACX) operating model, today released new survey data highlighting how retail returns during the high-traffic holiday season have become one of the most fragile moments in the customer journey and a critical opportunity for AI-powered support. According to Ada’s survey, 55% of shoppers have already made or plan to make a return following the holiday season, and 21% say they return items more than once a month.
Press Release
Digital Experience
Wix Launches Wix Harmony, the AI Website Builder that Merges Human and AI, Reinventing Web Creation
Jan 21, 2026
Wix Harmony provides a first‑of‑its‑kind hybrid experience: vibe coding with full drag‑and‑drop control, all built on Wix’s enterprise‑grade infrastructure and available to everyone Wix today announced Wix Harmony, the company’s new flagship AI website builder designed for ease, speed, and professional‑grade results. Wix Harmony uniquely combines vibe coding with Wix’s powerful visual editing capabilities, delivering the speed of AI generation together with pixel‑perfect design control and the reliability of Wix’s mature, production‑ready platform.
Press Release
Customer Experience
WEF and Salesforce Empower Global Leaders with First-of-its-Kind Agentic Assistant
Jan 15, 2026
The Forum activates its vast data stores through Agentforce 360, enabling a level of preparation and decision-making for its over 3,000 attendees previously unachievable by human processing alone January 15, 2026 – SAN FRANCISCO – Salesforce (NYSE: CRM), the world’s #1 CRM, today announced the activation of the World Economic Forum’s institutional knowledge powered by Agentforce 360 to support over 3,000 of the world’s most influential leaders at the 2026 World Economic Forum Annual Meeting. The Forum has launched a new proactive, high-precision concierge app, “EVA,” built on the Agentforce 360 Platform, Salesforce’s agentic platform.
Press Release
Contact Center
authID Integrates With ServiceNow for Secure Identity Verification in Contact Centers
Jan 15, 2026
New integration empowers organizations to protect accounts, reduce fraud, and enhance trust across ServiceNow-powered contact centers Denver, CO, Jan. 15, 2026 (GLOBE NEWSWIRE) -- authID (Nasdaq: AUID), a leader in biometric identity authentication, today announced an integration with ServiceNow to securely verify identities at the contact center to protect accounts and reduce fraud. The collaboration enables authID to secure 8,400+ ServiceNow-powered contact centers globally, including 85% of Fortune 500 companies, for both consumer and workforce identities.
Press Release
Customer Experience
Calabrio Launches Omni Agent Intelligence to Unify Quality and Performance for Human and AI Agents
Jan 15, 2026
A vendor-agnostic intelligence layer within Calabrio ONE for consistent quality governance, already available for customers MINNEAPOLIS--( BUSINESS WIRE)-- Calabrio, the workforce and conversation intelligence company, today announced the Calabrio Omni Agent Intelligence, already in the market and available for Calabrio ONE customers. This new omni-agent quality and AI intelligence feature is integrated within Calabrio ONE, providing a single, vendor-agnostic view of quality performance across human and AI agents.
Press Release
Customer Experience
Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution
Jan 15, 2026
The collaboration integrates real-time Reddit data directly into Emplifi Fuel, transforming authentic community conversations into industry-specific tactics for Retail, CPG, Sports brands and beyond NEW YORK--(BUSINESS WIRE)-- Emplifi, a leading customer engagement and social media marketing platform, today announced a strategic partnership with Reddit, home to the internet’s most authentic, human conversations. This collaboration integrates Reddit’s Enterprise API directly into the Emplifi ecosystem, positioning Reddit not just as a listening source, but as a key analytical signal for Emplifi Fuel—the platform’s intelligent execution engine.