The Wire (Page 13)

Jones emphasizes AI-first strategy focused on fueling customers' brand discoverability and digital accessibility amidst a critical growth phase for the company. COPENHAGEN, Denmark, March 3, 2026 /PRNewswire/ -- Siteimprove, a leader in agentic content intelligence, today announced the addition of Chief Marketing Officer Jen Jones to its c-suite.

Introducing the intelligence layer built to simplify operations and strengthen customer loyalty NEW HARTFORD, N.Y. (March 3, 2026) – PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announces the launch of PAR Retail Drive™ AI, an AI-powered product suite designed to equip convenience and fuel retailers with real-time insights, agentic automation, and strategic decision-making. The full product suite is powered by PAR® AI, PAR’s intelligence layer intentionally integrated directly into PAR’s unified platform.

Andrew Kisslo SVP, Partner Programs and Strategy -- March 2, 2026 -- The shift to an Agentic Enterprise marks a fundamental change in how work gets done. It requires helping customers deploy autonomous agents that deliver tangible, high-stakes outcomes.

Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO COPENHAGEN, Denmark, Feb. 26, 2026 /PRNewswire/ -- Siteimprove, a leader in agentic content intelligence, today announced the availability of its latest AI agent capabilities. The major AI updates include conversational analytics enabling non-technical users to get answers, generate reports, and dashboards using natural language.

Leading global BPO expands its nearshore footprint as demand for high-quality, AI-enabled contact center solutions accelerates across Latin America NEW YORK, Feb. 25, 2026 (GLOBE NEWSWIRE) -- CGS Nexus, a global business transformation and outsourcing partner, continues to accelerate its Latin American expansion to support client demand, announcing today that it has doubled the size of its Colombia operations. Less than two years after opening its offices in Bogotá, the company more than doubled its turnover in 2025, fueled by new client engagements across the telecommunications, retail, healthcare, entertainment, and technology sectors.

SurveyMonkey’s new free tools hub showcases AI built on 25+ years of survey expertise, alongside tools for research, analysis, and validation SAN MATEO, Calif., February 25, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced the launch of a new free tools hub, a public destination where anyone can create an AI-powered survey and access a suite of research tools, no account required. At the center of the hub is SurveyMonkey’s AI survey generator, which allows visitors to instantly generate and preview expert-level and professional-grade survey drafts from a simple prompt, without signing in.

Agentic Commerce Poised to Accelerate; Marketers Fear Losing Direct Relationships as Nearly Half of Surveyed Consumers Expect to Interact with Brands through AI Agents by the end of 2026 NEW YORK--( BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its 2026 Global Customer Engagement Review (CER). As artificial intelligence (AI) transitions from a back-office efficiency tool to a front-line customer interface, brands face an existential challenge: maintaining a meaningful connection in an increasingly automated landscape.

Global carrier strengthens digital CX strategy with omnichannel, enterprise-grade agentic AI to support passengers throughout their travel journey TORONTO--( BUSINESS WIRE)-- Ada, the trusted AI-native customer experience company and creator of the Agentic Customer Experience (ACX) operating model, today announced it has been selected by Malaysia Airlines to power the carrier’s AI customer service agent, "Mavis." Mavis is now supporting customers across critical moments of the travel journey, reinforcing Malaysia Airlines’ focus on operational excellence and elevated passenger experiences. The AI agent is designed to fully resolve common and even complex customer needs, while seamlessly handing off to live agents when human support is needed.

Groundbreaking AI Supervisor Engine coordinates agents built with natural language to resolve complex customer service cases, and manage human handoffs for fast and accurate resolutions ZÜRICH and SAN FRANCISCO, Feb. 23, 2026 /PRNewswire/ -- Typewise, an AI Agent Platform for enterprise customer service teams, today announced the launch of its groundbreaking AI Supervisor Engine, a multi-agent AI orchestration layer that coordinates multiple autonomous agents configured with natural language to achieve customer service goals. Specialized AI agents each configured using no-code, natural language, and optimized for a specific role While enterprises race to deploy AI agents in customer service, most efforts stall before reaching production.

Marketing Leaders Face a Widening AI Literacy Gap as AI Shifts From Productivity Tool to Growth Capability STAMFORD, Conn., February 23, 2026 -- Sixty-five percent of CMOs say advances in AI will dramatically change the role of the CMO in the next two years, yet only 32% say significant changes are needed to the CMO profile and skill set, according to a survey by Gartner, Inc., a business and technology insights company. The survey was conducted from August through October 2025 among 402 senior marketing leaders in North America and Europe.