The Wire (Page 12)

For the first time, customer-facing teams will be able to practice real GenAI-driven customer conversations inside simulated enterprise systems SAN JOSE, Calif. and BANGALORE, India, March 9, 2026 /PRNewswire/ -- Whatfix, the global AI-native platform for enterprise technology adoption, officially launches AI Roleplay training in Mirror, making Mirror an AI-first training platform designed to prepare customer-facing teams for real-world performance beyond mere system usage. With this launch, Mirror evolves beyond system simulation to combine adaptive AI-driven roleplay with realistic enterprise application simulations, enabling frontline teams to practice customer conversations and workflows together in a single, risk-free environment.

SAN JOSE, Calif. and NEW YORK, N.Y. — March 9, 2026 — Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and Major League Baseball (MLB), North America’s most historic professional sports league, today announced a major expansion of their multi-year partnership. To drive the next generation of digital fan experiences, Adobe is providing industry-leading solutions for MLB’s marketing, product and content departments to further innovate and showcase the National Pastime.

New joint capabilities position Klaviyo and Shopify at the center of global retail infrastructure, helping brands scale across markets with a unified data foundation BOSTON--( BUSINESS WIRE)--Klaviyo (NYSE: KVYO) and Shopify (NASDAQ, TSX: SHOP) have deepened their product integration to better serve growing global brands. The expanded interoperability helps enterprises better unify customer data across regions and deliver consistent, localized experiences worldwide.

RALEIGH, N.C.--( BUSINESS WIRE)-- Abrigo, a leading provider of compliance, credit risk, lending, and data and analytics solutions for U.S. financial institutions, has acquired 360 View, an industry leader in banking CRM, marketing automation, and profitability analytics. The acquisition marks the latest in a series of strategic investments by Abrigo to help financial institutions deepen customer relationships and drive measurable growth. 360 View’s platform, purpose-built for banks and credit unions, unifies customer data, workflows, marketing automation, and profitability analytics into a centralized growth engine.

Acquisition advances comprehensive AI-powered platform for omnichannel management, orchestration, and digital delivery of regulated customer communications TORONTO & IVRY-SUR-SEINE, France--( BUSINESS WIRE)-- Messagepoint, a leading customer communications management (CCM) solutions provider, today announced the acquisition of Sefas, a CCM and enterprise communications processing (ECP) software vendor. Enterprises—especially in regulated industries—are under growing pressure to communicate faster and more accurately across channels, while reducing the cost and effort required to manage those communications.

New AI agents embed intelligence across the research lifecycle, streamlining setup, analysis, and reporting [CHICAGO, MARCH 5, 2026] – Forsta, a Press Ganey company and a leading provider of experience measurement, data analytics, insights, and market research technology, today introduced new AI agents in Research HX. The AI-powered agents help research teams meet rising demands for speed and quality without sacrificing rigor.

LOUISVILLE, CO – March 5, 2026 – Alchemer, a leader in technology for feedback and customer experience and intelligence, today announced the promotion of Ryan Tamminga to Chief Customer Officer (CCO), reinforcing the company’s commitment to customer-led growth, operational excellence and product innovation. In this role, Tamminga will lead Alchemer’s global customer strategy, overseeing customer success, support, services and experience operations.

Hiswai has launched Zuno, an AI tool that turns busy company websites into conversational AI. In the past, you never knew what brought visitors to your website.

A new operating layer for cross-channel marketing that unifies brand intelligence, AI agents, and enterprise IT systems PALO ALTO, Calif. — March 4 — Typeface today announced the launch of its Marketing Orchestration Engine, giving enterprises a new operating layer for cross-channel marketing that unifies brand intelligence, AI agents and enterprise IT systems. The engine enables teams to move from isolated AI experiments to governed, repeatable campaign execution at scale.

Milestones include innovation in Voice channel, global expansion into Europe and APAC, and large enterprise account wins across industries TORONTO--( BUSINESS WIRE)-- Ada, the trusted AI-native customer experience company and creator of the Agentic Customer Experience (ACX) Operating Model, today announced more than 100% year-over-year revenue growth, marking a breakout year as enterprises transition from AI experimentation to full implementation. The company achieved 108% agentic AI ARR growth and 146% Net Revenue Retention, demonstrating strength in both new enterprise acquisition and customer expansion.