The Wire (Page 7)

New support for Model Context Protocol enables AI agents and orchestration layers to reach Knak directly, generating launch-ready campaign assets LAS VEGAS, April 20, 2026 /PRNewswire/ -- Knak, the marketing production platform for enterprise teams, announces support for the Model Context Protocol (MCP), giving marketers access to marketing assets and campaigns within the AI workflows they already use — and without the manual handoffs and bespoke development that can slow teams down. To learn more about Knak MCP server, visit www.knak.com/blog/knak-mcp-server/.

CX Divide Report New Survey Shows the Divide in How Businesses and Customers Perceive Their Customer’s Communication Experiences ATLANTA, GA, UNITED STATES, April 21, 2026 / EINPresswire.com / -- A new report from Moneypenny, the world’s leading customer conversations company, shows businesses believe they are delivering a better call experience than their customers perceive. The research was commissioned among 2,000 businesses and 2,000 consumers to understand the gap between business and customer perceptions, and across every single contact method tested, businesses scored themselves significantly higher than customers.

BERLIN--( BUSINESS WIRE)-- Synthflow AI, an enterprise AI agent platform that automates customer conversations, has formed a strategic partnership with 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, to bring Synthflow next-generation AI agents to enterprise contact centers. This collaboration integrates Synthflow into the 8x8 Contact Center, automating self-service while enhancing agent support across AI calls, chat, and digital channels.

Company evolves into the Revenue Answers Platform that connects signals, applies revenue reasoning and delivers decisions into AI workflows SAN FRANCISCO — April 21, 2026 — People.ai, the leading AI answers platform for sales teams, today announced that the company is changing its name to Backstory. The rebrand signals the company’s strategic shift from data and analytics toward delivering actionable answers to the questions revenue leaders ask every day.

Programs help teams bring together surveys and analyze them over time to run connected, always-on feedback initiatives SAN MATEO, Calif., April 21, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced the launch of a new way for organizations to run continuous, connected feedback initiatives without starting from scratch. Expert-curated programs for everything from employee engagement to customer experience and market research help users collect and act on feedback while tracking how sentiment evolves over time.

New AEO capabilities within the Siteimprove.ai Search solution enable enterprises to track AI citations, prompts, share of voice, and sentiment across answer engines in a single, unified platform LAS VEGAS, April 20, 2026 /PRNewswire/ -- ADOBE SUMMIT -- Siteimprove, a leader in agentic content intelligence, today announced a major advancement in Answer Engine Optimization (AEO) with the launch of deeper AEO insights within Siteimprove.ai Search solution for AI Visibility. This new capability enables enterprise teams to measure, understand, and optimize how their brand appears across answer engines and generative search experiences.

With a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks, Treasure AI helps top brands get their customer experience right MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- #artificialintelligence -- Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, today announced a landmark evolution of its brand and platform. Treasure AI is built for brands who believe that AI, harnessed by human warmth and creativity, can drive smarter customer engagement, stronger retention, and measurable growth.

BOSTON & SYDNEY--( BUSINESS WIRE)-- Klaviyo (NYSE: KVYO), the autonomous B2C CRM, and Canva today announced a deepened commitment to their partnership with an expanded integration that enables marketers to design and streamline full campaigns in Canva and reach consumers wherever they are. Marketers can seamlessly bring their Canva designs into Klaviyo to personalize, refine, and deliver customer experiences at scale.

New Solution Helps Enterprises and Brands Identify Exposure Across Four Critical Risk Domains Before Failures Go Live AUSTIN, TX – APRIL 16, 2026 – Testlio, a leading AI-powered crowdsourced testing platform, today launched its AI Chatbot Testing solution, a human-led assessment service built around a four-domain risk framework designed to surface the failures that erode customer trust. The Stakes Have Never Been Higher AI chatbots and assistants have become the front line of customer experience, and the margin for error is razor-thin. 70% of customers will switch to a competitor after a single bad AI interaction, yet most chatbot testing relies on outdated methodologies and automated tools that miss real user interactions.

Outbound calling agent registered 122 attendees autonomously and achieved a 12.5 percent conversion uplift for the Rail Live event in Spain 16 April 2026 – GetVocal, Europe’s leading provider of conversational AI agents for enterprise customer support, today announced it has partnered with global events company, Terrapinn, to deploy conversational AI agents at its flagship rail industry event, Rail Live. Terrapinn runs more than 90+ business-to-business events worldwide with a team of around 400 people, connecting buyers and sellers across sectors including transport, energy, aviation, health and infrastructure.