The Wire (Page 2)

Global study finds 86% of organizations missed opportunities due to delayed or siloed insights, while only 10% can act on real-time data within hours 71% of business leaders predict social data will overtake traditional research in terms of strategic influence by 2029 CHICAGO, April 29, 2026 — Despite unprecedented access to real-time consumer data, most enterprises are still making decisions at yesterday’s speed. Social intelligence is the key to closing that gap, enabling organizations to capture signals, interpret meaning and act on insights in the moment, grounded in real-time data and market context.

TTEC Perform ™ ’s AI-enabled platform for automated QA, coaching, and performance management validates AmplifAI as the engine behind enterprise-scale CX operations PLANO, Texas--( BUSINESS WIRE)-- AmplifAI, the AI-powered platform for contact center performance and CX management, today announced its technology is supporting TTEC’s global operations, contributing to performance enablement across a portion of its enterprise client base and agent population worldwide. TTEC, a leading global consulting, technology, and managed services company, recently announced the expansion of TTEC Perform™ — its proprietary, AI-enabled performance ecosystem that integrates AmplifAI’s platform with TTEC’s own methodologies, workflows, and intellectual property—representing a significant advancement in AI-driven performance and CX management at scale.

Most Service Brands Are Sitting on a Goldmine of Customer Reviews - But Failing to Activate It PORTLAND, Ore., April 28, 2026 (GLOBE NEWSWIRE) -- AskNicely, the AI-powered customer experience platform built for multi-location service businesses, today announced the launch of Reputation Manager, a major expansion into reputation management designed to help brands turn fragmented customer feedback into measurable growth. For most service businesses, customer feedback is everywhere; surveys, Google reviews, social platforms, frontline conversations but they’re rarely connected.

Proven growth and transformation marketing executive to accelerate company's global Agentic Enterprise leadership CLEVELAND, April 27, 2026 /PRNewswire/ -- Hyland, a global leader in enterprise content management (ECM) and pioneer of the AI-native Content Innovation Cloud™, is pleased to announce the appointment of Tracy Roccasalva as Chief Marketing Officer. The appointment comes as the ECM market enters its most significant transformation in more than a decade, with AI‑driven content intelligence emerging as a primary driver of enterprise platform investment.

Recognized thought leader and digital commerce innovator joins the organization to accelerate AI-driven transformation across the platform. Woburn, MA — April 27, 2026 — GMSS Holdings, the parent company of Geriatric Medical & Surgical Supply and DDP Medical Supply, announced the appointment of Justin Racine as Chief Digital Officer (CDO).

New platform introduces the orchestration layer enterprises have been missing, connecting conversations, campaigns, AI, and governed intelligence to deliver measurable outcomes, starting with pharmacy OMAHA, Neb., April 23, 2026 (GLOBE NEWSWIRE) -- WestCX, part of West Technology Group, today announced the launch of WestCX Orchestrate, a new platform that establishes the system of action for regulated industries, enabling organizations to move from fragmented engagement to coordinated, outcome-driven execution. Across healthcare, pharmacy, financial services, and life sciences, organizations are under increasing pressure to improve outcomes, reduce costs, and operate in real time.

BrazeAI Operator ™, BrazeAI Agent Console ™, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio ™, introducing a radically better way for marketers to forge and maintain lasting customer relationships. LONDON--( BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today delivered a new set of AI capabilities that transform how marketers build and deliver engaging and relevant experiences for their customers.

New capabilities combine unified visibility, real-time tracking, and AI to help regulated organizations reduce risk and act with confidence. BURLINGTON, Mass. – April 22, 2026 – Precisely, the global leader in data integrity, today announced the latest release of EngageOne™ RapidCX, bringing governed AI to customer communications.

HUMAN’s New Agentic Visibility capabilities reveal how AI agents are reshaping traffic, discovery, and conversion — closing the intelligence gap between security and growth NEW YORK, April 21, 2026 (GLOBE NEWSWIRE) -- HUMAN Security, Inc., the global leader in Agentic Trust, the emerging discipline that informs and governs how humans, bots, and AI agents operate online, announced today the expansion of Agentic Visibility within its Sightline Cyberfraud Defense platform. This extends its capabilities beyond security and fraud teams to now support marketing and commerce organizations with unprecedented visibility into how artificial intelligence is transforming digital engagement.

New AI agent, audience activation capabilities and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels LOS ANGELES--( BUSINESS WIRE)-- I terable, the AI customer engagement platform, today announced Nova Agent, an AI agent built to act on customer behavior in real time, alongside a new wave of AI capabilities that enable marketers to optimize campaigns, activate high-value audiences, and drive stronger performance across every channel. AI is changing how people discover, evaluate, and engage with brands, making their behavior more dynamic, immediate, and harder than ever to anticipate.