The Wire (Page 2)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Customer Experience
Messagepoint Announces MARCIEAssist™, Agentic AI That Automates Customer Communications Management
Jun 04, 2026
TORONTO--( BUSINESS WIRE)-- Messagepoint, a leading customer communications management (CCM) solutions provider, today announced the launch of MARCIE Assist ™, the first agentic AI capability that automates the work of customer communications management. With MARCIE Assist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM)—one where users no longer need to manually execute complex tasks.
Press Release
Digital Marketing
Salesforce Puts an AI Marketing Team in Every Marketer’s Hands
Jun 03, 2026
Agents build pipeline, create content, and run campaigns so the marketer can set the strategy, own the results, and get back to making. June 3, 2026 -- Today at Connections, Salesforce gave marketers their own AI team, agents that collaborate with them to build pipeline, create content, and run campaigns.
Press Release
Customer Experience
Contentsquare Brings CX Intelligence Into Claude to Improve Experiences and Drive Growth
Jun 03, 2026
New York, NY – June 3, 2026 – Contentsquare, a global leader in customer experience intelligence, today announced it is among the first experience analytics solutions to be listed in Anthropic’s Claude Connectors Directory. With the Contentsquare MCP (Model Context Protocol) connector, teams can link customer experience data to Claude in minutes — no technical setup required.
Press Release
Customer Experience
Aircall Acquires Piper AI to Turn Customer Conversations Into Revenue Action
Jun 03, 2026
The acquisition extends Aircall from AI-powered customer communications into multi-channel agentic revenue execution—automating follow-ups with prospects, CRM updates, deal scoring, and next steps after every customer interaction. PARIS & SEATTLE--( BUSINESS WIRE)--Aircall, the AI-powered customer communications platform trusted by more than 23,000 businesses worldwide, today announced the acquisition of Piper AI, a revenue intelligence and agentic sales orchestration company.
Press Release
Customer Experience
Modulate Expands Velma Platform With Voice-Native Real-Time Conversation Intelligence for Enterprises
Jun 03, 2026
Built on Modulate’s Ensemble Listening Model, Velma Enterprise API is the missing layer in real-world voice conversations. Experience it at Customer Contact Week Las Vegas.
Press Release
Customer Experience
Testlio Launches Human-in-the-Loop Testing for AI Agents
Jun 03, 2026
New offering enables enterprise customers to validate agentic workflows against a global network of skilled, real world testers before failures become customer, compliance, or brand crises AUSTIN, TX — JUNE 3, 2026 — Testlio, a leading AI-powered crowdsourced testing platform, today announced the launch of AI Agent Testing services at Money20/20 Europe. The comprehensive offering integrates Testlio's human-in-the-loop (HITL) orchestration and proprietary AI-driven insights from 13+ years of QA expertise into agentic workflows.
Press Release
Customer Experience
AskNicely Launches AI Agents to Automate Customer Insights and Reputation Management
Jun 02, 2026
New always-on intelligence agents help service brands identify risks, automate customer responses and act faster on feedback PORTLAND, Ore., June 02, 2026 (GLOBE NEWSWIRE) -- AskNicely, the customer experience platform built for multi-location service businesses, today announced two new AI agents designed to help operators move faster on customer feedback without adding complexity or headcount. The new capabilities, Insights Agent and Response Agent, expand the company’s Ask NiceAI® platform and represent the next step in AskNicely’s investment in practical, agentic AI for service brands.
Press Release
Customer Experience
Bloomreach Brings AI Agent to General Availability to Solve One of Marketing's Most Expensive Problems
Jun 02, 2026
MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)-- Bloomreach, the AI company for personalization, today announced the general availability of its Loomi marketing agent, which converts a single prompt into a fully built campaign workflow. Built on the Loomi agentic personalization platform, which combines data-driven intelligence and powerful AI models, the marketing agent understands customers, not just segments, delivering the kind of personalized engagement that earns loyalty beyond the first click. "Acquisition is the biggest line item in most marketing budgets.
Press Release
Digital Marketing
Optimove Launches Optimove AI, the Only Marketing AI Suite That Brings AI Everywhere the Marketer Works
Jun 01, 2026
Optimove AI works in every place a Positionless Marketer does their work. Inside the platform.
Press Release
Customer Experience
Flair Appoints Martin Milburn as Vice President, Customer Experience and Call Centers
Jun 01, 2026
New leadership appointment reinforces Flair’s focus on customer engagement and growth EDMONTON, AB | June 1, 2026 — Flair Airlines today announced the appointment of Marty Milburn as Vice President, Customer Experience and Call Centres, effective June 8, 2026. “Marty is joining Flair at an important moment in our growth,” said Len Corrado. “He brings a thoughtful, customer-focused approach to operations, deep experience leading large support organizations, and a strong track record of driving performance. We’re excited to have him helping lead the next phase of our customer experience.” In his new role, Marty will oversee Flair’s customer experience and call centre operations across all channels, supporting customers through booking, pre-departure travel, disruptions, and post-booking support while helping strengthen operational performance and customer satisfaction across the network. “I’ve always believed that exceptional customer experiences are built from the inside out.