We like our phones. Americans spend about five hours a day on their mobile devices. The number of mobile internet users in the United States has steadily increased, reaching an all-time high of over 274 million users in 2020. Further, over 50% of total website traffic in the U.S. originated from mobile devices in early 2020, right before COVID-19 related shutdowns started to take shape across the country.
No shock to the experienced marketer and customer experience practitioner, this means that your customers are out there with their mobile devices. They’re doing things like researching products, reading reviews, shopping, spending time on social media and, yes, even making phone calls. The pandemic has accelerated this trend, forcing many organizations to pivot on a dime and go all in on digital.
Naturally, building a mobile-first mindset did not start with the pandemic. However, the past year has accelerated mobile usage and forced brands to be mobile-ready with things like curbside pickup and online orders. In other words, usable, scalable and measurable apps equals a good thing for brands.
And, not to mention, Google last month enabled mobile-first indexing for all sites in Google search. Its algorithms now primarily use the mobile version of a site's content to rank pages from that site, to understand structured data and to show snippets from those pages in Google's results.
To help us discuss the strategy around mobile and how COVID-19 has affected mobile strategies, CMSWire Editor-in-Chief Rich Hein and Senior Reporter Dom Nicastro caught up for our latest CX Decoded podcast with Francisca Hawkins, VP, digital and technology, for Philz Coffee.
Have a suggestion, comment or topic for a future episode? Drop us a line at [email protected].