Justin Racine serves as Director, Lead Commerce Strategist at Perficient, a global digital consulting firm serving enterprise clients throughout North America and the world. At Perficient, Justin drives digital commerce strategies that assists Fortune 500 brands to achieve and exceed business goals through commerce-enabled technologies. Justin has more than 14 years of experience in ecommerce, customer-focused experiences and branding strategy. In addition, Justin has been published in Forbes, Digital Commerce360 and Henry Stewart’s Journal of Brand Strategy. Justin’s monthly column for CMSWire focuses on relatable real-life experiences and how they apply to exceptional customer experience opportunities for brands.