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Justin Racine

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Justin Racine serves as Director, Lead Commerce Strategist at Perficient, a global digital consulting firm serving enterprise clients throughout North America and the world. At Perficient, Justin drives digital commerce strategies that assists Fortune 500 brands to achieve and exceed business goals through commerce-enabled technologies. Justin has more than 14 years of experience in ecommerce, customer-focused experiences and branding strategy. In addition, Justin has been published in Forbes, Digital Commerce360 and Henry Stewart’s Journal of Brand Strategy. Justin’s monthly column for CMSWire focuses on relatable real-life experiences and how they apply to exceptional customer experience opportunities for brands.

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Justin’s Recent Articles

Editorial
Article
Customer Experience
Ice-T: A Legend Behind Gangster Rap and Customer Experience Innovation
Editorial
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Customer Experience
AI’s Role in Digital and Retail Personalization, Part 3: Synchronicity for Exceptional Customer Experiences
Editorial
Article
Customer Experience
AI’s Role in Digital and Retail Personalization, Part 2: Changing Rules of Engagement
Editorial
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Customer Experience
AI’s Role in Digital and Retail Personalization, Part 1: The Big Picture
Editorial
Article
Customer Experience
Weird Is Way Better: Why SXSW and Austin Are the Epicenter of Customer-Centric Inspiration
Editorial
Article
Customer Experience
Is Music the Ultimate Community Experience Connector? I’d Hit Play on That Track