Anita Brearton is Founder/CEO and Co-CMO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have, and find the technology they need. Anita is a long time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. Her all time favorite marketing book is Marketing Warfare by Al Ries and Jack Trout and she still recommends it today to new marketers as a reminder to think about strategy before jumping into tactics.
In addition to her marketing roles, Anita ran FashionPlaytes, a B2C commerce and gaming company and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She continues to be an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge and start-up investor and mentor.