Articles
Channel: Digital Experience
-
Where Testing Fits in Your Omnichannel Experiences
With the lines between online and offline experiences becoming increasingly blurred, businesses need testing strategies that cover every step of the experience.
Continue reading...
-
Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change
The way brands select digital experience technology has changed dramatically in a short period of time. What factors are driving the change?
Continue reading...
-
Why Digital Workplace Apps Are Not Producing Great Customer Experiences
In the rush to digitize the workplace, organizations are forgetting to consider the effect it will have on customer experiences.
Continue reading...
-
Translation, Localization, Transcreation: What’s the Difference?
Understanding the different offerings of language translation companies and how they apply to specific types of marketing messages is key to success.
Continue reading...
-
The DX-CX Tech Conundrum: Where Does One End and the Other Begin?
The customer journey should not be divided into a digital experience (DX) and a customer experience (CX).
Continue reading...
-
Kevin Lindsay: Focus on the Human Experience, Not Just the Digital
Kevin Lindsay of Adobe discusses how machine learning and AI will help create more — not less — human experiences in the latest DX Leaders interview.
Continue reading...
-
ICYMI: Building a Sustainable Agile Culture, Ignite’s Impact on the Cloud Wars, More
The top articles, resources and events on CMSWire during the week of October 1-5, 2018.
Continue reading...
-
Google Acquires Onward, ICF Buys We Are Vista, More News
Google snaps up AI chatbot startup Onward, ICF expands further into Europe with We Are Vista buy and more customer experience news.
Continue reading...
-
Choosing a DX Platform: Shrink-Wrapped Chicken Sandwich or Pastrami on Rye?
Anyone who tells you that buying a single digital experience platform can be a grab and go implementation is exaggerating at best.
Continue reading...
-
Don't Let Your DX Stack Fall Prey to the Content Fallacy
The technology stacks we're used to working with are going through dramatic change. But the plans businesses are creating around this share a common weakness.
Continue reading...
-
Digital Experience Stacks Evolve Once Again
Without a doubt, the tools with which to deliver digital experiences have evolved. But until our approach to DX evolves as well, they'll do us no good.
Continue reading...
-
Salesforce Extends Google Partnership, Adobe Debuts Virtual Analyst, More News
This week in the DX Newsbyte, Dreamforce debuted Salesforce Customer 360, Demandbase expands Salesforce collaboration, Google releases data studio and more.
Continue reading...
-
Want to Woo Today's Consumer? Look Beyond Your Website
Customer experiences have moved far beyond the one-way communications of yesteryear to actively work to make customers’ lives easier.
Continue reading...
-
Truth, Trust and the God Complex
Increasing complexity and rapid change means that nobody can possibly have all the answers.
Continue reading...