Articles
Channel: Digital Experience
-
7 Customer Data Platform Implementation Tips
Make the most of the promise of CDPs by taking a team-based approach to implementation that analyzes data infrastructure and identifies use cases.
Continue reading...
-
There’s Never Been a Better Time to Fail Fast
There’s never been a better time to embrace the fail-fast mantra. But the emphasis should be on improving, not breaking things.
Continue reading...
-
Clearing Up Misconceptions About Data Forecasting Amid COVID-19
COVID-19 has disrupted the way companies do business, forcing many to reconsider how they use complex algorithms and models for forecasting a variety of tasks.
Continue reading...
-
Visualizing the Digital Experience at Toyota With Simon
To get quality metrics, Toyota realized you had to focus more on outcomes, on the experience the customer is having.
Continue reading...
-
ICYMI: Is Remote Hiring for Leadership Roles Possible? Omnichannel Marketing Strategies and More
Catch up on customer experience and digital workplace articles from the week starting June 29.
Continue reading...
-
Augmented Reality Brings the Customer Experience Home
With COVID-19, there's been a rush of interest in transforming retail shopping environments into augmented experiences for shoppers.
Continue reading...
-
How Google Core Web Vitals Measures a Digital Customer Experience
Monitoring website performance has been a prime directive for marketing to protect the customer experience.
Continue reading...
-
DXP? Web CMS? Content Services Platform? Navigating the Chaos of Vendor Categories
The one thing any digital property needs to do, regardless of channel, is to serve content.
Continue reading...
-
Top Tasks at Toyota, Part 2
Quality digital is more maintenance than creation. Yet digital has huge engines of creation and often nonexistent maintenance.
Continue reading...
-
ICYMI: DevOps and Automation, Perfect Together? Next Steps for Web CMS, More
Catch up on some of the top articles from the week of June 22, 2020.
Continue reading...
-
How to Build the Right Digital Experience Stack for Your Business
The variables and core technologies you need to put together the right DX stack for your business.
Continue reading...
-
Facebook, We Need to Talk
Massive political segmentation, driven by ad dollars and ever-richer layers of personal data isn't a small bug. It’s a fundamental design flaw.
Continue reading...
-
Embracing Top Tasks at Toyota, Part 1
Just like a car needs to be able to accelerate and quickly reach a certain speed, so too a hallmark of a good web experience is a fast-downloading webpage.
Continue reading...
-
ICYMI: AI Poised to Take Skilled Jobs Too, Omnichannel, The Customer's Perception, More
Microsoft announced that it’s going to “employ” AI to curate and edit news stories, omnichannel through the eyes of the customer and more.
Continue reading...
