HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Latest Featured Articles News & Articles

Gain a Competitive Edge Through Big Data: 4 Use Cases

2014-22-October-Rainy-Day-Race.jpgToday’s data-driven companies have a competitive edge over their peers. How? They are generating breakthrough insights by bringing together all of their structured and unstructured data and analyzing it together.

When you can analyze a large amount of data as a single set — rather than separate silos — you can uncover significant insights that would be impossible to get from traditional business intelligence. And it’s these breakthrough insights that are giving companies a serious competitive advantage.

Yet while most organizations understand the value of analyzing big data to stay ahead of the curve, they often struggle to apply these data insights to business situations that matter most. So what are the most lucrative and effective use cases for big data analytics?

Location Data Fuels the Future of Marketing

2014-22-October-Need-Caffeine.jpgWe've been hearing about location-based advertising in digital marketing since the mass adoption of smartphones in the late 2000s. Five years ago, marketers targeted ads based on broad data, such as a specific city where a consumer was located. Fast forward to 2014, and we've put those efforts in overdrive. Some technologies can now locate consumers down to the exact product they are perusing in a store.

It's being called “hyper-local” data, and it’s an exciting asset for digital marketers. Everyone from Facebook to Comcast is trying to get a piece of the hyper-local pie in order to make their messages, ads and information more individually relevant for consumers.

Young, Rich and Online: Digital Lives of Affluent Customers

2014-22-october-sailboats-in-france.jpg

If you think luxury marketers have a monopoly on the affluent consumer market, think again. With higher spending power, extensive and growing use of the Internet for pre-purchase research and buying, and an open attitude toward native and sponsored content, the affluent consumer market is a goldmine for both mainstream and luxury digital marketers, reveals a new report.

The Martini Report: The Affluent Audience Online (Vol. 1: Autos and the Elite), conducted by Martini Mediaand Ipsos MediaCT, is the first in a series of quarterly studies focused on digital habits and spending of consumers with $75,000 or more of household income.

Security Today: Dynamic Access, Permissions, Encryption

2014-22-October-Security.jpgContent security is top of mind these days. Every week brings news of yet another data breach, with companies large and small making the news for all the wrong reasons.

Many of these breaches occurred because of a failure to maintain base level security or enterprise data. Although structured databases are a treasure trove of sensitive information, most database systems offer many layers of protection with the advantage that the database itself remains, usually on IT-managed infrastructure.

Security controls are potentially more critical for unstructured content — because file-based information is insanely portable and moveable with modern devices and always-on connections. It’s important to consider content security in light of the more recent history of enterprise security. For a long time, security has been defined by borders and boxes.

The Customer Intent Wake Up Call

2014-21-October-Alarm-Clock.jpgAs companies evaluate their growth strategies for the New Year, the conversation ultimately comes down to which set of dials to turn. Does the company invest in more sales people, product features or marketing programs?

Companies aspiring to be customer-aligned add a few more dials to the conversation — what should the chief customer officer be measured on, beef up the customer success team, invest in employee engagement / culture initiatives, innovate their customer engagement strategy, and/or shift from a product-feature-pushing sales model to a services-selling-path?

What all of these dials have in common is that they focus on the customer. Except each dial reflects an organizational silo that is focused on a slice of the customer experience — none focus on the whole customer. Revenue growth depends on the organization’s ability to understand how to detect, decipher and act on the customers’ perspective of their intent.

What to Do When Yammer Adoption Stalls

2014-21-October-Stuck.jpgPlenty of companies have early success with Yammer. And then it stalls. Or they hit growing pains and the early enthusiasm wanes.

This scenario can happen to any enterprise social network (ESN), but it seems most pronounced in Yammer, partly because Yammer has such a large market share, but also because its freemium model means that the usual business-case test criteria (and the useful thinking that goes with it) can get bypassed.

Look Before You Leap Into the Big Data Revolution

2014-21-October-Pre-Jump.jpgLike the proverbial elephant and five blind men, big data looks different depending on who's describing it: from holy grail for information in society, to dangerous step toward a world in which people are treated based on predictions of what they are likely to do instead of what they actually do. While neither of these extremes may turn out to be our future, big data is obviously more than a passing fad, and will be defined ultimately not by what it is but by what is done with it and what it does to those at whom it is directed.

SaaS Support Best Practices: The Seamless Approach

2014-20-October-Free-Advice.jpgAs more and more companies look to Software-as-a-Service (SaaS) as a way to increase agility and control costs, many technology vendors are evolving their solution sets to include a SaaS offering. When vendors do this, they must recognize that their customer support organizations will become critical to customer satisfaction and retention. As the primary point of contact in an ongoing customer relationship, support must develop and maintain stronger and deeper relationships with customers. Failure to do so will inevitably result in higher churn.

Is Your Information Architecture Ready for SharePoint 2013?

2014-20-October-Moving-Day.jpg

SharePoint Administrators will naturally focus on the infrastructure side of a migration to SharePoint 2013, but migration is also the perfect time to reevaluate your information architecture (IA) and prepare it for this new and improved version of SharePoint.

Busy People Need Help, Not Interruptions

Getting attention is getting harder. The Web is a place where busy people do things. Help them, don’t disrupt them. 

Content Targeting: It's the I's and O's, Not the 1's and 0's

2014-17-october-blocking-the-noise.jpg

There’s no mistake that personalization and delivering contextual content to consumers across digital content platforms is a hot topic with marketers. As content and delivery of it in an omnichannel universe becomes an imperative that no brand can ignore, the need to target it to a specific audience (or even an individual) is becoming a business must-do.

The challenge, of course, is that consumers have learned about this as well. And their ability to filter out the noise and focus on the signal makes it increasingly hard for marketers to reach them.

Just Because You Can Steal Content Doesn't Mean You Should

2014-17-october-cat-thief.jpg

You just finished preparing your first presentation for that big seminar at the annual meeting with the coolest pictures you could find on Google images and Flicker, the slickest YouTube videos and the hottest tracks from Pandora. You’re all set, right?

Not so fast, according to Gretchen Klebasko, associate general counsel and managing director of Intellectual Property at Legg Mason. While those sites offer a wealth of media for the asking, much of the material may be considered pirated if you use it. The legal problems begin with the difference between “free to view” versus “free to use.”

The Copyright Clearance Center’s overly wordy titled webinar: “Video, Music and Text, Oh My…Managing Copyright Compliance in a Multimedia World,” does a good job of explaining those differences in plain language. It also explains how to avoid the plethora of media materials that could get an individual or a company in legal hot water.

Klebasko has an impressive litigation background, but stuck with lay-language and delivered helpful information in a succinct presentation that doesn’t talk down to the participants. (Her full disclosure includes Legg Mason’s “wonderful working relationship with CCC.”)

Office Graph From a Partner's Perspective

2014-17-October-Sidecar.jpgWhen Microsoft showcased the power of Office Graph through Project Oslo, the Microsoft partner community collectively wondered about extensibility and API access. But as with many Microsoft products, it will take the greater partner community to push Office Graph into the mainstream.

To explore this dynamic, I spoke with Yaacov Cohen, CEO of Harmon.ie, to discuss the Microsoft Office Graph reveal and how it will impact the Silicon Valley-based software developer and its product line.

Deliver Big Data in Bite-Sized Pieces with Mainstream Apps

2014-16-October-Squirrel-Lunch.jpgHow can we transform Big Data into the Big Idea that turns into an opportunity in the digital revolution? How can we use this data gleaned from multiple sources and turn it into smart “consumer style” data driven, mainstream apps? The answers aren’t easy.

But without these answers we'll be unable to develop the data driven-apps that analysts are flagging as the next “Big Thing” in the sales and marketing arena.

Transform the Customer Journey with Predictive Analytics

2014-16-october-a-journey.jpg

Predictive analytics is on the rise. Two years ago, retail chain Target was able to find out a teenage girl was pregnant before her father even did. While this revelation sparked controversy around issues of user privacy, the incident demonstrates the power of data.

Data can also predict user behavior. Google Calendar, for instance, absorbs user information and can predict where you will be and what you will be doing on a given Tuesday afternoon.

But data’s ability to anticipate and understand human behavior is not limited to business-consumer interactions: it has the ability to implement much-needed change in the way we engage with customers in general.

How Big Data Projects Are Different

2014-16-October-Chess-Moves.jpgHow is big data strategy different from any other technology-related strategy? There’s definite overlap with other IT strategies, including the need to be aligned with business strategy, to have strong sponsorship, to address specific business problems, and to have decision making mechanisms for resource allocation and ongoing capability development — that is, good governance processes.

The key difference lies in what makes Big Data unique — the implications of the classic 3 v’s of Big Data — the volume, velocity and variety.

You Are Not Building a Website

2014-15-October-HTML-blah-blah-blah.jpgAre you about to implement a content management system? Do you want to make sure that technology investment pays off? There’s one thing you need to keep in mind.

You are not building a website.

Will Salesforce's New Analytics Cloud Make Waves? #DF14

2014-15-October-Bolivia-Salt-Flats.jpgData Science is hard. Ditto for Big Data. You can add analytics to that list as well.

But “difficulty” and “complexity,” as they relate to data, aren’t the bogeymen of this day and age. Partly because it’s too expensive to let them play that role when the difference between winning and losing, success and failure, on a macro scale might come down to how well you leverage your data. And partly because a new generation of startups has emerged to put a smart, user friendly face on big data analytics.

Digital Asset Management as a Medication

2014-15-October-Pills.jpgThe software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.

Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!

No there isn’t.

Big Data as a Disrupter - Thinking About Big Data Strategically

2014-15-October-Roller-Coaster.jpgAfter riding the roller coaster of hype, Big Data disillusionment has been setting in, driven in part by the inherent fuzziness of exactly what the term means, but also because the term by itself is really descriptive of just a bunch of bits, rather than tangible business benefits. So I’ll try to put some gloss back on big data by putting it in the context of business strategy, which, after all, is the context that matters to the senior executives who have the financial wherewithal to really make big things happen with big data.

1 2 3 4 5 6 7 8 9 10 ...