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In the future, CIOs must think like entrepreneurs and learn from startups in order to stave off marginalization and shrinking budgets, Ross Dawson, a futurist and business strategist said during a presentation at a recent IBM event.

B2B companies are turning to the potential of lead scoring — the automated process of qualifying and segmenting leads on your website — to identify valuable customer prospects, recognize those people who need a little more attention and determine visitors who just aren't a fit with your company. A welcome side effect of this process is the alignment created between sales and marketing.

For the social enterprise to work, most of what we think of as business needs to be turned on its head.

Blame it on the Consumerization of IT, the "bring your own device" movement, the seemingly inescapable trend of all things moving toward the cloud, or the cyclical move from single-vendor solutions to best-of-breed (a cycle that seems to repeat itself every five to seven years). Regardless of these trends or cycles, collaboration environments within the enterprise are rapidly expanding. 

It doesn't matter if your industry is highly regulated or not. The Electronic Records Management System (ERMS) implementation is a privilege, not a right. You mustn't take the opportunity for granted.

Happy National Small Business Week in the US! We recommend small businesses invest in some social business, information management and customer experience management tools to keep new customers coming in, and keep current ones happy.

Socializing business is a revolution in the way we do work. The days when you can control your brand through your website are long gone. Customers are getting information about your brand and products through a number of different channels and if you aren't listening and engaging these channels, you won’t only miss new business opportunities, but will quickly see the competition pass you by.

Everything has stages. Rocket launches, careers and life to name just a few. So why wouldn't your content marketing efforts?

In a truly social enterprise, social requires more than just a Facebook page and Twitter account; you need to live and breathe social, inside and out. Anyone can Tweet, but creating a truly social intranet requires incredible commitment, change management and intelligent execution.

Who is accessing what information in the enterprise

While recent research from digital business researchers IDG shows that there is widespread understanding of the importance and capital value of enterprise data, it also shows that there is a much more limited understanding of the information delivery needs of all enterprise workers, and in particular the information needs of customer-facing employees.

Customers are more powerful today. They are more social. This is the age of the customer, not the organization. Strategy must reflect these facts.

This month's focus on the social business is still going strong in the lead up to next week's Tweet Jam. Our contributors took a long look at existing social tools and organizational culture and found there's work still to be done. We learned about some common lead scoring mistakes and received some hard earned tips on how to make your automation project a successful one. 

Think video is the defacto form of communication on the Web? You're not alone.  The explosion of online video has inundated the Web in much the same way documents once resulted in information overload. Video is, in a sense, the new document.

According to a new report from Adobe there few areas where marketers should use a mix of online and offline marketing when trying to create a successful marketing and engagement strategy.

Mobile carriers the world over have a fight on their hands if they want to keep up with customer demand, an Accenture report has found, and they’ll need to provide better technology and more products to keep up.

As you may have seen, Twitter is opening up its analytics.  

Over the last few years I've been known to wax poetic on my loathing of formalism. My favorite by far is a skewering of the top 10 tip lists that litter the online landscape (it's one of my most popular articles and a good read if you haven't seen it). The usage of process as sword and shield throughout corporate America is rampant. 

Business social networks may appeal to the tech-romantics amongst us (doesn’t take much to make us shout “paradigm shift!”) but they evoke divergent emotions in actual users.

Many organizations have adopted Microsoft SharePoint as a central employee portal — a way to deliver and share documents, create accessibility and encourage collaboration — but managers are under increasing pressure to add more value to SharePoint investments. One way to do this is to incorporate video into the SharePoint experience.

Has the hype surrounding the social enterprise being the-next-big-thing run its course?