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Content Development is No Walk in the Park

2014-21-August-Dandelion.jpgIn all of the project talk and planning around usability, design, technologies, etc., it's easy to lose sight of the content and the fundamentals that drive it. Those other elements are important to a website project, but content drives the project. The problem is when content development becomes a line item, it gets treated like one.

DAM Confusion in the Marketplace

2014-21-August-Maze.jpgWith the announcement of Microsoft’s partnership with the DAM vendor ADAM last month, it would be easy to say that Microsoft has de facto conceded defeat for SharePoint, a MS tool often promoted as a DAM. This would be a mistake; SharePoint and ADAM were never really competitors. Despite the claims of some enthusiastic sales people, SharePoint has never really been functional as a true DAM system. This new partnership solidifies SharePoint’s role in an overall DAM strategy as a file sharing and workflow tool that can be integrated with true DAM system – and especially so with ADAM, as they share the .NET code base.

One question still lingers: will Microsoft continue to promote SharePoint as a DAM tool while using ADAM both internally and as the DAM solution in their cloud offerings? Both the question and its answer open up the complex world of DAM marketing and branding for those in the industry.

Google Dealing With 1M Data Takedown Requests Daily

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Google is attempting to sink information pirates by processing more than one million takedown requests every day. The number of Digital Millennium Copyright Act (DMCA), requests has rocketed since Google started making the information public and looks set to grow for the rest of the year.

In the last week alone, according to figures that appeared on Google’s Transparency Report today, Google received 7.8 million requests, up 10 percent from the previous week.

HARO Founder Peter Shankman: Still Crazy After All These Years

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You have to wonder what it feels like to be described as the guy who "redefined the art of networking" … " "a public relations all-star who knows everything about new media and then some" … or, better yet, "crazy but effective."

But Peter Shankman has earned all those descriptions and more — a not so surprising feat, given the way he describes himself. How's that? Try "a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) along with a dose of adventure, and make it work to your advantage."

An author, entrepreneur and public speaker, Shankman has been recognized for his thoughts on marketing, customer service, advertising, public relations and social media.

Take Back Your SharePoint Governance Plan

2014-21-August-Tug-of-War.jpgLet’s start at the beginning … What is a governance plan? In the IT world a governance plan is typically a set of roles, responsibilities, procedures, policies, etc., that an organization can build around the usage of a particular piece of technology. When you are implementing new software either for the first time or in preparation for an upgrade, a governance plan is important, but depending on the technology, may not always be required.

When you are implementing SharePoint, a governance plan is definitely required.

6 Reasons Why People Don't Use Your DAM

2014-20-August-Dice.jpgYou've invested time and money in creating a new digital asset management (DAM) system — and then you find your people have stopped using it and reverted to their old ways of managing and sourcing digital assets. That's frustrating, but it happens sometimes. If you know the reasons why this happened, you can get started on fixing it.

Best Fit Solutions Beat Best Practice

2014-20-August-Bad-Fit.jpgHuman Resources has become overly-reliant on the notion of "best practice" to solve business problems. But the highest performing companies go beyond this to find "best fit" solutions.

Connected Enterprises Provide Better Customer Service

Networking your organization — making it more agile, more enabled and more responsive — makes a ton of sense from a practical perspective. From an operational perspective, however, it is much more difficult. Microsoft introduced the catch phrase of “working like a network” through a video for its enterprise social offering. But “working like a network” goes beyond just the social channel — and permeates every department within the entire organization.

So how does an organization transform how they work? How do you put the concept of working like a network into practice? Let’s look at the three key components of “working like a network” that Microsoft mentions, how organizations can support these components and how they will help create alignment across the company to serve your customers.

Taking the First Steps Toward ECM in the Cloud

2014-20-August-Climbing.jpgIt was only two or three years ago that clients would ask about storing their content in the cloud in purely theoretical terms. There was no interest in actually doing anything about it, but it was a sexy conversation to have.

Now the conversation is no longer about "if clients could move their content to the cloud" but "when will they move content to the cloud." And if our clients are really honest, the conversation is about how they get control over all of the content they currently have in the cloud regardless of if the platform is official or not.

By 2020 every enterprise organization will be running cloud content management for a portion of their application needs. So the question becomes, where do you start? How do you begin building a strategy when we don't know exactly what things will look like when we get to the end?

Manage Digital Assets and Customer Experience Simultaneously

2014-19-August-Magic.jpgAs the digital marketing landscape evolves, so too does the practice of digital asset management (DAM). Gleanster’s 2013 report on DAM found 67 percent of survey respondents planning to increase budget for content management tools and initiatives this year. In a world increasingly dominated by digital experiences, digital assets fuel the customer experience — but many brands still separate DAM and other strategies. By siloing their teams and their technologies, these companies effectively stifle their success.

By integrating DAM with customer experience management (CXM), brands can quickly and easily deliver rich media content. This contributes to more personalized, relevant and efficiently-delivered customer interactions. Three magical things happen with the marriage of CXM and DAM.

Social Networks Scale, When Will Social Tools?

Social Business, 2014-19-August-Beehive.jpgI’ve observed a curious arc in the discourse around social networks, especially in the past few years since open (or "consumer") web applications like Facebook and Twitter have gained hundreds of millions of users. The discussions about how we live and work in social networks in real life have changed, and in a subversive way. The enormous scale of these tools have led us to consider the world as an unbounded single network, while in fact we operate in many distributed and discontinuous social networks. 

Turning Data Into Marketer's Best Friend

2014-19-August-Baseball-Score-Card.jpgFrom business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with their brand.

Library Science, Not Library Silence

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It’s no secret that I’m a fan of adding information professionals to digital asset management teams. While the rest of us are focused on the how-much and how-to of making a new DAM fly, it’s an information professional’s job to ask, What are you trying to do?

It’s a question that can lead to more successful DAM programs, but it’s a question that is best asked by someone who knows what to do with the answer. And those people are all too often not in the room. 

Where is Apple Going With Its New Social Media Hire?

digital marketing, Where is Apple Going With New Social Media Hire?

Does Apple need a face(book) lift? 

Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day.

Right?

For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media. 

We're just not sure which way yet.

Proof — its hire this month of Musa Tariq, the former digital marketing big shot at Nike and Burberry.

Apple doesn't even have a real presence on Facebook or Twitter for Apple itself, leaving that heavy lifting to the iTunes brand

Corralling Non-Microsoft Content in the Cloud

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Ten years ago, Yahoo and Google offered rapid creation of free file sharing and collaboration spaces — perfect for group papers, sports teams, families — in short, any group of people who needed to see a common, centralized set of files.

There's no shortage of Web hosted business-oriented file services in today's cloud era: OneDrive, OneDrive for Business, Box, Google, Dropbox, Salesforce Chatter, among others.

Most recently, Amazon announced its new enterprise cloud file sharing service, Zocalo. Zocalo will offer simple document feedback, centralized repositories, offline sync to laptops, phones and tablets, security and directory integration. As with many of these services, the costs are minimal to none, allowing users to stand up a new repository in minutes for a project with a credit card.

These services pose a real challenges for the Microsoft enterprise.

Confronting the New (and Not So New) World of DAM

DAM, 2014-18-August-Rose-Reading-Room.jpgAlthough digital asset management has arguably been around since at least the 1990s, the virtual explosion of multimedia has catapulted it near the top of the stack for many organizations. Despite its middle age, DAM is often presented like a new answer to the growing reliance on multimedia digital content and delivery.

There is a debate between: a. Those who see DAM as sufficiently different from other content management challenges and their solutions that it needs new strategies and new computer systems designed specifically with DAM in mind. And b. Others who see DAM as just a unique form of enterprise content management (ECM) for which today’s ECM systems, with a little tweaking, can do just fine.

Forget Community - 'Social' is Now a Commodity

Social Business, 2014-18-August-For-Sale.jpgRemember the glory days of Enterprise Social software? When startups were acquired and innovations were exciting? When we all believed that social technology could help us change the way we worked for good? Death to email!

The ESN crickets have been chirping for some time, because corporate social networking software is now a commodity, not a community. Disappearing are the days of hoping for ideation, serendipitous discovery, executive dialogue with worker-bees, and earning millions of dollars from new product ideas gleaned from conversations. The enterprise is tired of the hype; companies who have not seen success are ready to give up. With myriad ESN vendors, the proliferation of social features across productivity, storage and project management products, and an inability to prove that standalone enterprise social software has ROI, the commoditization will continue and eventually bury the industry as we know it. Think it’s not possible? I beg to differ for two reasons.

The Internet of Things Could Empower People with Disabilities

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Ubiquitous sensors are one of the driving ideas behind the Internet of Things.

The ideas is that we will put on and wear more and more sensors until they become pervasive — enabling everything we interact with on a daily basis to have the potential to offer us greater insight or context for our activities.

It's not hard to see how many of the devices already available are impacting our lives, even in small ways. There are thermostats that can learn from our habits and even be controlled remotely through our phones, window shutters that adjust automatically, depending on how much sunlight is coming through and objects fitted with RFID devices, which let us know when they pass through checkpoints.

All of these devices make life a little easier. But one segment of the population could potentially benefit even more than the rest from IoT technologies: People with disabilities — not just at home, but at the office and everywhere in-between.

Lindsey Pollak: Understanding Those So-Called Entitled Millennials

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Millennials been called a lot of things, including confident, connected and open to change. They're an important voting block in the US, but aren't very impressed by government solutions to problems. They like workplace flexibility, but crave in-person collaboration.

So how do you know what members of the Millennial Generation or Generation Y or whatever you want to call people who people who were born from the early 1980s to the early 2000s really want? You might want to ask Lindsey Pollak, a New York City-based nationally recognized expert on millennial workplace issues.

The iPhone 6: Is it Size That Matters Most?

For those who can’t wait to see what the iPhone 6 that will (supposedly) be unveiled on Sept. 9 looks like, we’ve got photos. Ok, not really, but Hollywood gossip site TMZ says it does. It apparently got them from a friend of an ex-employee of the Foxconn factory in China where many models of iPhones are made.

Now before you click over to that well respected source of tech news, chill. You can’t really tell how big the phone is, what kind of glass it uses, and, strangely, its body looks like the iPod 5.

Re.code, whom we consider to be more credible source for news like this, suggests that there may be two iPhones, one that is 4.7 inches and another that is 5.5 inches. Both of which are expected to run speedy new A8 processors.

We’ve also heard another rumor that at least one of the phones (if there are actually two) could be called the iPhone Air instead of the iPhone 6.

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