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For Google Algorithms to Mobile Insights, Digital Marketers Give Thanks

2014-26-November-Thank-You.jpgWith some $13.1 billion in sales expected over this long Thanksgiving weekend, brands and marketers have much for which to be grateful. With CyberMonday starting off the following week, digital marketers have additional reasons to give thanks.
 
In the spirit of the holiday, CMSWire took its own informal survey to quantify, what exactly, people most appreciate.
 
From the goofy to the incisive to the obvious-but-still-needs-to-be-said, we give you eight things about which digital marketers are thankful. 

Forget Email, Text and Chat - It's Time to Talk Again

2014-26-November-Call-Me.jpgLotus Notes creator Ray Ozzie thinks it’s time to pick up the phone and have conversations again. There’s nothing wrong with email and texts, he says, but sometimes a simple phone call with a co-worker or a call with a group is the best way of getting something done. Especially because it allows us to really connect via tone of voice and human emotion.

And yes, Ozzie knows that iChat exists and that the conference call has already been invented and is too often loathed by all.

What Comet Landers Can Teach Us About Metadata

2014-26-November-Rosetta-Earth.jpgThe recent success of the European Space Agency (ESA) sending the Rosetta probe in orbit around a comet, and the more bittersweet successful landing of the Philae lander has made me nostalgic for the days when I worked with space scientists.

Focus Your Content Marketing on the Digital Dialogue

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To stand out and be relevant in the digital world, you need content. Sounds simple, but the reality is very different. According to the Content Management Institute, marketers in businesses both small and large face challenges that range from producing sufficient quantities of engaging content, lack of integration across marketing, budget restraints, insufficient executive buy-in, limited measurement capabilities and skillset shortages.

The Psychology of Personalization

2014-26-November-Personality.jpgLet's get right to the punchline, and then back it up with some facts. Automated personalization and the human touch are complementary, but systems will improve and automated personalization will handle more and more of the personalized interactions with customers. It’s not only because automated personalization is more efficient. Sometimes the results are better when human-to-human psychological baggage is subtracted from the equation.

6 Things We Learned About Facebook's First Intern

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First, the good stuff.

Mark Zuckerberg has no secrets beyond what the public already knows about him.

The movie, "The Social Network" was BS. 

Justin Timberlake made Sean Parker seem like a rockstar when he's really just a nerd.

And the jury's out whether Darian Shirazi, Facebook's first intern, was portrayed in the movie.

(Ah. The self-indulgent reporter Facebook stuff is out of the way.)  

We caught up with former Facebooker Shirazi, now 27, to talk about the marketing software industry.

His two-year run as intern and employee at Facebook behind him, Shirazi went on to invest in several technologies before launching three years ago what's now Radius, a San Francisco B2B real-time marketing intelligence platform company that's up to about 60 employees.

Here's what we learned about Shirazi and his company: 

Are Your Processes Customer-Focused?

2014-26-November-Nesting-Doll.jpgWhen business leaders turn their focus toward processes, they often do so with an eye on becoming more efficient in how they handle payroll, manage finances or generate and distribute reports.

While it’s true that these routine tasks need to run smoothly, companies that look at processes solely as a way to improve the quality of a project or improve lead time, are missing a golden opportunity to positively affect the customer experience and spark innovation within their company. So says David Hamme, author of the book "Customer Focused Process Innovation," and managing director of Ephesus Consulting.

Smarter Advertising Strategies for Facebook

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Facebook may be a source of daily amusement (or annoyance) for many, but it’s also a growing and evolving advertising platform for businesses.

Recent changes to the social media giant, including the decision to shut the like gate, are changing the way Facebook advertisers do business.

Experts say businesses who want to use Facebook effectively to attract customers are increasingly going to need some new strategies in their toolbox.

Marketing Automation: Not All Agree on Leading Vendors

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Everyone wants a piece of marketing automation, it seems. But not everyone agrees on which vendors lead the pack.

The latest marketing automation software rankings — crowdsourced G2 Crowd's Grid report released this month — proves the rankings companies don't exactly agree when determining leaders.

But they do concur on one thing — Oracle-Eloqua and Marketo deserve to be leaders. They were the lone vendors that got leader love in each of the five marketing automation vendor rankings we profiled. Salesforce-Pardot was ever so close, being named a leader in four out of five, with the fifth determining Salesforce-Pardot was a runner-up.

Gartner Names 6 Leaders in Resurgent Information Archiving Space

The financial crisis that started in 2008 changed many things. Financial companies closed down. CEOs lost their jobs. IT changed, too. Over the past few years data governance preservation has become a critical enterprise need. And Enterprise Information Archiving (EIA) is making a reappearance as a key technology to meet that need.

According to Gartner’s Magic Quadrant for EIA (registration required), technologies in this space are getting a second life as businesses turn to them to underpin enterprise strategies for compliance, information governance, e-discovery and the historical preservation of data.

EIA has been around for a long time — Gartner estimates almost 20 years — but with the economic crisis came increasingly complicated compliance requirements, resulting in enterprises searching for technology to help manage these complexities.

You Don't Need New Toys to Succeed at ECM

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Victory!

We finally did it.

My wife and I have been threatening to throw away, donate or sell the majority of our kids' toys for years. If you are a parent you know the drill. You've accumulated a massive horde of cheap plastic dolls and plush animals with enormous cartoon eyes. Every birthday, Christmas and (let's be honest) trip to the grocery store adds to the collection. Then after what seems like mere hours that toy joins the others in the trash heap you generously refer to as a "play room."

We all know this is the pattern and still most of us fail to correct it or clean up the junk. I'm happy to say that as of Sunday evening 80 percent of the toys in my house have been sorted for disposition, to borrow an industry term. And with the holidays around the corner my wife and I are having conversations about how to handle this gift giving season without falling back into our bad habits.

Chicken or Egg: Passive Marketing or Passive Consumers?

2014-25-November-Chickens.jpgWhen it comes to passive interactions between consumers and advertisers who’s to blame? Today’s consumers consistently show a willingness to engage and participate with brand campaigns, so long as they’re convenient and tailored to their tastes. Nevertheless, a majority of advertisers are still deploying marketing tactics that don’t compel this type of user behavior. And even fewer seem to be aware of the different nuances demanded by different devices. The proverbial one-size-fits-all approach simply conditions consumers to approach engagement with brands cautiously.

Build Digital Workplaces Fit for the Future

2014-10-November-Future-Tool.jpgThat’s rather a tall order isn’t it? Building a digital workplace fit for a future that is unknown to us — and possibly even unknowable given the unpredictable and disruptive nature of digital progress.

The solution to this tall order lies in pulling out the enduring principles and themes we see operating in successful digital workplace programs, especially those that are not technology-specific. The nature of the organizations and the scope of the programs themselves may vary, but the nuts and bolts of the mechanism, such as clear strategic alignment, user-centered design, strong governance and rigorous measurement, are common to them all.

B2B Marketers: Think More Like Brand Marketers

2014-24-November-Think.jpgYou’d think there would’ve been more people like me at the Brand Innovators "mega-trends" in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer like me doing there?

I wanted a glimpse into the future of B2B marketing.

Big Data is Getting Smaller and Smarter

2014-24-November-Big-Snail-Little-Snail.jpgBig data is out, small, smart data is in. That’s the word from the folks who have tried to tame big data and failed.

Big data is unwieldy…“useless, or even more than useless because it can distract businesses and consume a lot of resources for no value return,” according to Mike Fauscette, IDC analyst and Group Vice President. In a recent series of articles entitled Transforming Data in Action, Part I and Part II, Fauscette primarily lays the blame with the difficulty of finding "information needles hidden in Big Data haystacks."

Chaos Reigns at Content Management Vendors

2014-24-November-Chaos.jpgThis year has seen a lot of change at the executive levels of multiple Content Management vendors. This has spawned a long list of articles of people speculating what must be going on at the various companies. All the speculation I’ve been able to validate has been wrong. What is really happening is quite simple.

People are starting to panic.

Prevent Enterprise Search From Going to the Weeds

2014-24-November-Overgrown-Greenhouse.jpgAs an Enterprise Search expert, I get a lot of questions about Search and Information Architecture (IA). And what I've discovered is that people have plenty of misconceptions.

I'll share some of them in this article — and hopefully help you avoid some common mistakes about planning and implementing Enterprise Search.

Organizational Ego and The Trust Crisis

You get the website you deserve. Your website instantly tells your customer about your brand and culture.

Extracting Insight from Unstructured Data

The pace of digital information has resulted in the world's aggregate data doubling in size in shorter intervals than ever before. According to Gartner, about 80 percent of data held by an organization is unstructured data, made up of information from customer calls, emails and social media feeds. Add to this the large volumes of diagnostic information logged by embedded and user devices. While it's difficult to make a proper analysis from organized data, making sense of unstructured data comes with its own challenges.

Organizations now have to study structured, semi-structured and unstructured data sets to arrive at meaningful business decisions, including determining customer sentiment, cooperating with e-discovery requirements and personalizing offers for their customers.

But while sifting through vast amounts of information can look like a lot of work, it comes with rewards.

We're Gonna Govern Information Like It's 1999

2014-21-November-I-Was-Dreaming-When-I-Wrote-This.jpgThe 2014 conference season is drawing to a close, and I’ve had the opportunity to take in what’s happening in information management, from the vendor perspective, the practitioner perspective and the business perspective. And while there were lots of interesting, very forward thinking developments around cloud, SaaS, vertical solutions, mobility, IoT and so on, I walked away with the impression that our biggest unsolved problems are the same ones we had in 1999: finding and sharing the right content, with the right people, at the right time.

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