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The New Age of Intranets: Publishing and Content

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The evolution of intranets is happening even as you read this. Last month we took a look at the role planning and corporate communications play in this New Age of Intranets. Today we'll tackle content.

One of the great hassles with intranets is managing and updating content. It can kill what is an otherwise successful intranet. During the planning phase, clients will propose dozens of great ideas of what types of content to be shared. The hard part comes in with obtaining that content — creating it, approving it, getting it posted — on a regular basis.

Publishing is critical to the ongoing success of an intranet. When employees consistently see good, valuable and recent content, your site becomes sticky and you will achieve a better return on your intranet investment. Let's take a look at what this requires.

Can the Internet of Things Help You Connect to Higher Profits?

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Businesses that  embrace the Internet of Things (IoT) will be up to 10 percent more profitable by 2025, according to a new study from Verizon (registration required).

Before you rush to make new connections, consider the obvious. Verizon has a vested interest in promoting the IoT. In 2014, the company saw a 45 percent year-over-year revenue growth in its own IoT business — which translated to about $585 million of its $88 billion in revenue in 2014.

Still, the research is interesting.

Verizon, using proprietary data and results of commissioned studies from ABI Research, estimates there were 1.2 billion different devices connected to the Internet last year and that the number will rise to 5.4 billion by 2020 for an annual growth rate of 28 percent.

So how can you tap in to boost your bottom line?

No Country for Old Sales Reps

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Software sales is not the most venerable vocation in the ECM industry. It might be the least. Really good reps are few and far between.

You know the old saying that “no man can serve two masters”? It takes an exceptional human being to cope — week-in and week-out — with the frontline pressure of delivering revenue to their company while at the same time thinking strategically about their customer’s needs and serving their best interest.

The Future of SEO is Not SEO

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Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.

The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines. Which, in turn, created a whole industry, built on one basic premise:

Figure out how to make Google put you on the first page.

While that strategy was relevant for its time (and still mostly is), it’s not what Google ever intended. And it’s not what the future of the Internet holds. 

1.75B Reasons You Should Redesign Your Website

2015-24-February-mobile.jpgThere are a lot of good reasons to redesign your website. It's dated. It's slow. It's hard to navigate. 

But there are 1.75 billion more.

That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those people have a lot of choices.

10 Cloud Roadblocks and What to Do About Them

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As organizations face growing pressure to properly manage their digital content growth, cloud vendors have been marching out a series of improvements in an attempt to gain their favor. One such example is Microsoft’s recent announcement about achieving ISO 27018 and HITRUST compliance. Consumer cloud services are ubiquitous and cloud adoption is steadily climbing in the enterprise. Yet IT organizations still lack experience on how to approach cloud services.

More SharePoint 2013 Search Tips for Power Users

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As a power user of SharePoint you may wonder how to make the most of all of the search features in SharePoint 2013. We covered Continuous Crawl, Content Search Web Part and Query Rules previously, so let's take a deep dive into Search Schema and the new Refinement Panel.

The Coming Collision of Brick and Click Commerce

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As e-commerce continues to explode across the retail world, brick and mortar (BAM) retailers are facing mounting pressure to stay relevant in a world increasingly focused on the internet. Not all of them are succeeding.

Open Up Your Digital Workplace

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Who works for your organization?

Employees probably come to mind first, but usually there are also contractors, contingent or seasonal workers, some consultants, agencies that you outsource to, partner organizations or even whole service departments like payroll that are outsourced.

All of these people contribute to what you do and represent a spectrum of relationships. But often our digital workplaces fail to reflect these nuances, instead reducing it to a black or white, “inside the firewall or out.”

Keeping SharePoint In Check with Information Governance

Historically, SharePoint was thought to cause as many information governance problems as it solved. The 2001 to 2003 versions did not show Microsoft putting much effort into helping customers with information governance. But after the massive take up of SharePoint Portal Server 2007 licenses, and the often negative conversations coming out of the sizable SharePoint user community, Microsoft started to take governance issues seriously. Governance-focused sessions started popping up at the conferences, and governance articles and check lists made an appearance on TechNet.

You Can't Run a Company on 'Tips & Tricks'

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An ever-growing number of customers have the potential to engage with your company on digital channels in real time. You have only seconds to attract and engage these buyers. Most companies can’t ignore the need for top notch digital marketing — and marketers must quickly gain proficiency for interacting with customers on digital channels.

Digital marketing isn’t that new. A whole lot of people have been publishing all kinds of useful content to help you understand, implement and measure digital marketing — as well as how to strategize, connect to customers and support customer journeys through to purchases.

But many of you aren’t getting it — why?

Or is it that you get it — but the company that you work for doesn't provide a culture or infrastructure that supports marketing as a strategic function?

The Million Dollar DevOps Question

2015-23-February-Question.jpgEveryone is trying to define DevOps. Whether it's a three page white paper or an annotated diagram/model, this is perilous territory as the most vibrant thing in the DevOps movement is its lack of a singular definition (i.e., a litmus test). Instead of asking "What is DevOps?" maybe we should be asking "How do you DevOps?"

Buyer Beware: Demystifying Open Source Software Licenses

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Not too long ago, acquiring software was pretty easy: gather requirements, meet with vendors to evaluate products, select the winner. Legal review took place late in the process, and the final terms that both customer and vendor could live with were generally agreed to quickly.

That was then. This is now.

Too Many Apps: The New World of Information Overload

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“Did you see my post on Yammer?”

“I didn’t see your comments; didn’t you see my email?”

“I knew you wouldn’t see my email, so I sent you a text message … and a WhatsApp message”

“I was waiting for your call; didn’t you see my LinkedIn update?”

It’s only Monday, but I am already behind. I periodically checked email over the weekend. I thought I could short-circuit the stress of dealing with too many messages on Monday morning, but checking email is not enough anymore. Because while I kept my Inbox empty, I didn't keep up with LinkedIn, Twitter and Yammer … and I missed some important developments. 

The Problem with IT and the Digital Workplace

Technology is what drives the digital workplace and yet for many business executives, the IT department is being seen as less and less relevant.

What Information Managers Can Learn from Athletes

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Have you ever read the biography of a champion athlete? I love reading biographies, but these are my favorite. They usually go a little like this: the future champ starts off as the underdog, but through a mix of talent, strategy, grit and determination becomes the victor. Books about using the principles of sports in corporate strategy are also good reads, although I was probably the last person in America to read “Moneyball.”

All this reading makes me think about applying championship strategies to information management. As in, why don’t we? We should.

10 Collaboration Trends for 2015

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Companies of all sizes have adopted collaboration tools, but many still struggle to find tools that meet all of their needs. The following trends come in part from data and conclusions from a recent survey of over 500 practitioners. Vendors should pay attention as some of the findings show areas for improvement.

B2B Marketers: It's Time to Adapt, Be Brave, Embrace New Ideas

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Stephen Liguori wears multiple hats. He's the CEO and founder of his own consulting firm, an adjunct professor at Columbia Business School and former executive director of Global Innovation and New Models at General Electric.

He's also the global chairman of the 90-year-old Business Marketing Association, which made news late last year when it became a division of the Association of National Advertisers. The Business Marketing Association has 2,500 members in B2B marketing. The Association of National Advertisers, which has more than 630 member companies, represents business-to-consumer marketers.

CMSWire caught up with Liguori this week to get his take on the state of marketing — the good, the bad and the chaotic.

Rethinking Work with Office Graph and Delve

Microsoft began rolling out Office Graph and Delve in September of last year and by now, most tenants have access. So now's the time to think about how we can use them in a more conscious way.

Here are five reasons how and why these new tools can change the way we work, and maybe even how we think.

Success Means Back to Basics for Content Management

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It's a crazy world in content management these days. The dying term "enterprise content management" lives on out of sheer momentum. Information governance is on the rise. The cloud is making everyone reconsider their basic understanding of how they build and deliver business solutions. Mobile devices have returned IT departments to the manic days of early laptops. And the Internet of Things threatens to overwhelm IT before they finish tackling mobile.

Established vendors scramble to look relevant and innovative in the midst of the chaos, while new vendors strive to poach the most dissatisfied customers. Roadmap discussions share features that are two years too late or are subject to immediate change because the technology is shifting too fast.

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