Home > Archives > Featured Articles

Tuesday, May 6 2008

What’s the typical audience composition for a Technology blog? We didn’t know, so we vowed that we would move mountains to find out. But several months with a shovel in the Sierra Nevadas produced little in the way of usable data. And so we moved on to Plan B, and sought out the services of the Quantcast website metrics gathering service.

Monday, May 5 2008

Not only do many websites have unreliable metrics; they’re usually measuring the wrong things.

Monday, Apr 28 2008

The Web is showing us that in a great many areas of human endeavor the best intelligence lies in the network as a whole, rather than any one element.

Wednesday, Apr 23 2008

The key to successful conversion rates is getting information to the right people at the right time.

Internet technology provides businesses the ability to pin-point markets at precise moments. However, if you’re not delivering the right information, the entire effort, investment and process is severely flawed.

Monday, Apr 21 2008

Press releases are a form of propaganda. Publishing them on your website shows your customers how you are attempting to spin the media.

Thursday, Apr 17 2008

For every step forward taken in bridging the gap between traditional print and online media, there are two steps backward every time the words “Sign of the Times” are uttered. Such is the case with a recent debate about the merits and downfalls of news aggregators.

Monday, Apr 14 2008

The Web allows us to marry collective intelligence with expert knowledge. This is an unbeatable combination.

Monday, Apr 7 2008

The Web offers one of the most significant opportunities to communicators in modern history, but requires a total redefinition of what communications is.

Thursday, Apr 3 2008

We all know that SharePoint (MOSS) is being heavily used for basic document management and collaboration services. We also know that the software is often deployed in an environment where it must be integrated with other technologies like content management systems and portals — why else would so many Enterprise CMS vendors cooking-up nifty connectors and building repository bridges?

The message is clear: Knowledge workers the world over are putting a lot of digital stuff into MOSS and if your tech can’t talk MOSS, you’re liable to be left out in the cold.

Wednesday, Apr 2 2008

More than 88% of Internet users believe they are served poor content on the Web, according to an online poll conducted by Webcopyplus.

Monday, Mar 31 2008

Traditional advertising is broken because it charges us time, when time is becoming our most valuable resource.

Wednesday, Mar 26 2008

Hot Banana is a web content management system (Web CMS) with a heavy emphasis placed on web marketing and content optimization, but with a full range of core content management capabilities which attract customers with a broad range of needs.

The CMS is a part of and integrated with the Lyris suite of marketing solutions, most notably with EmailLabs.

The Lyris marketing suite — following a slew of takeovers of top players in core marketing technologie — has now been formally packaged into Lyris HQ, which is comprised of Hot Banana, EmailLabs (email marketing), ClickTracks (analytics), EmailAdvisor (email campaign analysis and toolset) and BidHero (bid-management).