HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Latest Featured Articles News & Articles

Finding the Middle Ground Between Mobile Employees and IT

Finding the Middle Ground Between Mobile Employees and ITExecutive leadership and IT eye mobile technology as a meaningful way to empower their workforce, enticed by the long list of benefits such as higher productivity and faster decision making. Human connectivity is a big draw as well — the increased personal communication creates a closer sense of community and excitement from working collaboratively leads to inspiration, innovation and a greater sense of engagement.

Marketers Need to Own Their Tech Decisions

Marketers Need to Quarterback Their Tech DecisionsThe marketing team’s role within a company, particularly that of the CMO, has evolved drastically over the last year. Being able to market in its most traditional sense is no longer the key: businesses expect marketers to become digital and technology leaders.

The marketing department now consists of technology builders, who have to create new channels (websites, mobile apps, Facebook apps, etc), implement new tracking systems (marketing automation, CRMs, mobile analytics) and integrate these into their customers’ experiences. More importantly, they have to quantify each step of the marketing funnel.

The Rise of the Digital Workplace

Business adoption of social tools may be subject to debate. What is not, is its adoption of digital. Employees’ sense of their workplace, workmates and tools for getting work done is increasingly digital. This is true independently of how social a company is or is not. The vast majority of employees only hear from their leadership electronically, if at all. Similarly their primary or only relationship with many of their peers may now be digital.

We've Got the Scoop on Enterprise Mobility

2014-24-April-scoop-on-mobile-enterprise

Maybe your employer doesn’t know what you’re up to on the mobile devices you use for work, but we do.

OK, we admit it, we’re not talking specifically about you, and our knowledge isn’t first hand.

But we did get a peek at the findings of the world’s first report focused purely on enterprise mobility, cellular data and trends. It was brought to us by Wandera, which provides a mobile Data Gateway aimed at ensuring a productive and secure mobile Internet experience for businesses.

Will IBM's Mail Next Stand Out in Enterprise Email?

social business, Could IBM's Mail Next be a Standout in Enterprise Email Land?

IBM claims its Mail Next email platform is about having fun and making things easy on people who are trying to get work done.

Will it be?

We won’t know until at least the fourth quarter when Big Blue releases it under the Connections brand.

We do know this: People are interested. Tweets exploded when IBM announced the product at its January IBM Connect conference in Orlando. Today's webinar on Mail Next sold out.

“We still believe we’re ahead of the market in our ability to help users prioritize what they need to focus on,” Kramer Reeves, director of Messaging & Collaboration Solutions for the IBM Software Group, told CMSWire this week. “We think Google is trying to do this, but I don’t think they’re there yet.”

Why Hortonworks' Hadoop Pitch May Be Perfect

2014-23-April-elephant-making-art

Hortonworks business strategy certainly has its naysayers. They claim the venture capital backed company won’t be able to generate the kind of revenues Wall Street investors expect without selling proprietary software that compliments or extends open source Apache Hadoop or any other open source software, for that matter.

This sort of talk falls on deaf ears at Hortonworks.

“Our strategy is to build out (Hadoop and Hortonworks Data Platform aka HDP) in open source so that it resonates and deeply increases value for our partners, our customers and for us,“ said Shaun Connolly, vice president of Corporate Strategy at Hortonworks.

How One UK Company is 'Reinventing Commerce'

Connecting with Bill Sobel

Philip Letts likes to say he is "reinventing how businesses do commerce." He's CEO of UK-based blur Group — an "s-commerce company," as he explains it. In this case, the "s" stands for business services. The company developed a platform for buying business services.

Letts said his company's Global Services Exchange uses its proprietary platform to help about 45,000 business users in 145 countries buy, sell and deliver core business services and take advantage of Software-as-a-Transaction to pay for these projects.

The company was founded in 2006 and the Global Services Exchange was formally launched in January 2010. Back then, Letts said, just around three projects per month were submitted. Now, nearly 300 projects start on the Exchange each month.

Customers include Danone, Broadridge, Exceed, HCA, Momentive, Red Commerce, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco.

Want to know more?

Be Pragmatic to Succeed in Information Governance

If I had to encapsulate in one phrase everything I’ve learned about doing information governance (IG) and related disciplines over the last 20 odd years, it’s that you should be pragmatic. Being pragmatic does not mean being shoddy, either by solving the problem at hand in a way that hinders other initiatives or the “big picture,” or by neglecting compliance obligations, or by accepting too much risk. Being pragmatic means being creative and rigorous in how you develop and assess your options to achieve your IG objectives.

End One Size Fits All Mobile Strategies

End One Size Fits All Mobile StrategiesWhether you think intranets remain an important part of the digital workplace or fall under the "why bother" school of thought for giving mobile access to intranets, the variety and differences of our organizations require that we eschew any overly simplistic advice. Instead we need to consider what the real business drivers and employee needs are as we work out what constitutes a suitable mobile employee experience.

Banish Boring: 3 Steps to High-Performing Partner Portals

Banish Boring: 3 Steps to High-Performing Channel PortalsThe term “portal” does not cause hearts to skip a beat. Almost two decades of boring, barely-functional portals have done immeasurable harm to the term; their intended audiences ignore them, and the people who manage them see them as busy work.

But if you sell through indirect channels, the portal is the key to growing and boosting the productivity of your channel program. If it’s being developed and nurtured the right way, it can be a one-stop self-service site that answers partners questions about marketing, training, technical support and more.

Consortium Calls Salesforce1 Platform 'Force for Creativity'

customer experience, SalesForce1 Platform Consortium Expects to be a Force

Three software companies have formed what they call the first organized forum for businesses built natively on the Salesforce1 CRM Platform. 

Apttus, Kenandy and ServiceMax have formed Force United, which is designed to help companies by leveraging the Salesforce1 Platform.

The companies want to promote Salesforce1 as a "force for being more creative with software across all industries, while also learning how software can promote goodness."

As part of their vision, they’re also announcing an annual invite-only CIO Innovators Summit on July 16 in Menlo Park, Calif.

CMSWire talked to Stacey Epstein, chief marketing officer for ServiceMax, about the Salesforce-based union.

Why Mobile App Developers Turn to PaaS

For better or worse, Bring-Your-Own-Device (BYOD) will continue to pull business workflows into mobile and personal devices. Efforts to keep business functions in their traditional channels have largely failed and according to analysts, we should expect sharp double-digit growth to continue.

This paints a picture of a much more challenging application development environment. More applications must now be accessible, directly or through some intermediary, to a wider range of environments than ever before. Management and rank-and-file people now expect access to once sacrosanct information — inventory data or customer files, for example — no matter where they are or what time of day it is.

Executive Involvement Aids Successful Online Communities

2014-22-April-5-Year-Old-Development.jpgIn spite of growing evidence of the value of internal and external communities, executives still hesitate when it comes to funding online community initiatives. This is just one of the findings of The Community Roundtable's fifth annual State of Community Management 2014 report, released today.

At 77 pages, this report is the most in depth to date, offering a body of data against which communities can benchmark their efforts. It builds on the quantitative methods established in last year's report to create a set of community maturity indicators.

This is not only a report on the performance of communities, it is a testament to the knowledge gained from them. The methodology and examples included throughout the report were informed through the active involvement of TheCR network members, who make up 43 percent of the 164 communities surveyed.

Brands Need 'Programmatic Creative' to Keep Up with Ad Tech

2014-22-April-advertising.jpg

With the rapid adoption of programmatic technology there has been much more efficient ways to buy and sell online advertising. About 85 percent of advertisers and 72 percent of publishers participate in programmatic, a number that is expected to continue to grow even more rapidly in the next two years, according to the Interactive Advertising Bureau (IAB).

But an unexpected problem has arisen because of this growth. The creative portion of the advertising process is having trouble keeping up. Many advertisers are struggling to take advantage of programmatic technologies because they don’t have required creative messages in nonstandard sizes and formats.

The reality is we need programmatic creative automation to fully leverage programmatic ad exchanges.

From Mobile Tasking to Mobile Productivity

2014-22-April-businessman-in-Valencia

I love my mobile phone. Aside from helping me screen calls and serving as my primary phone these days, it is my lifeline when I'm away from my computer. Most often, its role as my connection to the world takes place when I am out running an errand or away from my hometown.

While my mobile phone is my lifeline to the world, it's very hard to do work on it. Sure, I can check email, review very short documents and manage my blog. But real work is a challenge. Most mobile applications are task-based and focused on providing a single feature very well.

If we want to move past this focused mindset to a world of true productivity, we have to give serious thought to an important question. What, if anything, do people really need to accomplish on their mobile devices?

Digital Clarity Group Warns CEM Vendors to 'Transform or Die'

2014-22-April-scott-liewehr

There is a ring of truth to the introduction to Digital Clarity Group’s (DCG) latest research on  European web content and customer experience servicer providers  — even if it is a little dramatic. In it, Scott Liewehr, president and principal analyst at DCG, stressed that this is the age of digital disruption,.

Organizations have to transform they way to work or die, he continued.

He's not the first person to make such an argument on behalf of customer experience and engagement (CEM) vendors and  service providers. But he is among a minority that can support his argument with research on 45 companies.

The Problem with Lead Scoring

Marketing automation helped marketers gain a deeper understanding of their target buyer and develop the right messaging, calls to actions and campaigns. But the real big win to come from marketing automation was supposed to be lead scoring.

Lead scoring promised an end to sales’ perennial complaint that marketing wastes their time with leads that weren’t ready to buy. Finally, there would be a system that measured what prospects did and determined when leads were ready for sales. Savvy marketers involved sales in defining how a lead was measured and when to pass it along. The promise was that only those leads that met a predefined threshold were passed on to sales. Eureka! Finally, a definitive way of measuring marketing’s impact on the pipeline.

Or so we thought.

Why Box's Bad Financials Might Be Right on the Money

2014-21-April-box-cofounders.jpg

In the weeks surrounding Box’s initial public offering announcement, the enterprise file sync and share vendor (EFSS) and its founder, Aaron Levie, couldn’t make enough news.

There was a mention of Levie’s appearance at SXSW and his name-dropping about Ashton Kutcher being an investor. And there was boxdev, Box’s Developers conference, which intended to build a community of 1,000 plus developers and give them the tools that they need to build rich solutions around Box.

While each of the aforementioned went off fabulously well, the IPO announcement sandwiched in between left the reputations of both Levie and Box less than optimal.

Why? Because Box’s S-1 filing revealed the company is spending much more than it is making — specifically, for every one dollar the company takes in, it spends $1.38.

How to Mine Gold from the Internet of Things

2014-21-April-Mining-gold.jpg

The Internet of Things (IoT) has been an idea at the edge of market disruption for some time now, and a lot of companies are jumping into the game.

Google acquired Nest to elbow its way into the smart home market. Samsung is pumping out smart watches at breakneck speed to stake its claim on the wearable tech market. Companies are jockeying to take advantage of technologies like iBeacon in the retail space, and a new NFC payment system seems to pop up in tech news each week. 

And I am sure everyone has seen the weekly rumors about Apple's unconfirmed, unannounced, often speculated smart watch, which is supposed to be its own entry into the wearable market.

Perhaps it's time to stop reminiscing about the "gold in them thar hills" — and start thinking about the gold waiting to be mined in the IoT.

Medallia Embeds Customer into Business Conversations

customer experience, Medallia Embeds Customer into Business Conversations

The 2010s have been kind to Medallia.

The 400-employee Palo Alto, Calif.-based customer experience management provider quadrupled both its employees and revenue, secured a major capital investment and scored some big clients.

And it’s been cited by at least one major research firm as a leader: In 2011, Forrester highlighted Medallia and MarketTools as leaders of the enterprise feedback management (EFM) pack because of their comprehensive solutions for managing Voice of Customer (VoC) programs. 

“We want to set a precedent in organizations that the customer should be part of every conversation,” said Michelle de Haaff, vice president of Marketing for Medallia. “We embed the customer in every decision a business can make.”

1 2 3 4 5 6 7 8 9 10 ...