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Analytics Can Drive Better Human Resource Decisions

social business, Why Analytics Matters for Human Resources Leaders

Marketers, IT and pretty much everyone in business seem to be using analytics today.

Except for human resources leaders, an IBM study found.

After speaking with more than 4,000 executives, IBM found only half of chief human resource officers (CHROs) use workforce analytics to help them do their jobs better. Even fewer use predictive analytics to optimize decision making in areas such as sourcing and recruiting. 

IBM sees this as an opportunity for Chief Information Officers (CIOs) to help CHROs do things like implement HR software to improve retention, recruitment and more. 

Will BlackBerry Once Again be King of Mobility?

2014-18-April-Blackberry-King.jpgRight now at least half of you are laughing at the title of this article, the other half are just being polite. But give me a chance to explain how and where BlackBerry could be the Future King of Mobility.

Why Content Marketers Fail to Impress Google

With more than 70 percent of online searches happening in Google, it is no surprise that content marketers are constantly looking for new ways to use the search engine to realize ROI, be it by getting leads out of organic channels or by other attribution based metrics or means. However, content marketing seems to be losing its luster when it comes to impressing the search engine giant.  

5 Key Steps for Migrating SharePoint to the Cloud

5 Key Steps for Migrating SharePoint to the CloudNo longer the latest IT buzzword, cloud computing has become a reality for a growing number of organizations as they seek to reduce IT costs, expand capabilities and improve their networks.

For SharePoint users in particular the cloud offers a way to replace the administrative burden and costs of managing and maintaining on-premises SharePoint platforms. Migrating to the cloud can be somewhat complex since SharePoint migration tools are limited in functionality or non-existent. So while the cloud can certainly reduce administrative burden, getting there requires having a plan that takes into consideration your overall business goals, your existing infrastructure and content, and your user’s needs.

5 Minutes with Vala Afshar

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Ask three marketing executives to define "social business" and you'll get three different views.

One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity. Some may see social business as a way to enhance brand. And they all may be right in the context of their own experience.

One thing upon which they would probably all agree upon is that we're just beginning to understand social business. To help shed light on the topic, we contacted Vala Afshar, co-author of The Pursuit of Social Business Success.

Mondelez VP Offers Food for Thought on Empowering Customers

Connecting with Bill Sobel

Mondelēz International may not be a household name yet, but its brands are. Think belVita Breakfast Biscuits, Cheese Nips, Chips Ahoy! Cookies, Chiclets chewing gum — and the seasonally appropriate Cadbury Creme Egg.

As vice president of global media and consumer engagement at Mondelēz, Bonin Bough knows them all. But he knows even more about mobile, social and using both to reach and empower customers. He's been described as a leader of the digital marketing revolution —"integrating mobile and social into all marketing campaigns and embarking on the next wave of social – empowering consumers to socially endorse products they love."

At Mondelēz — better known as Kraft Foods until a separation from its parent company in 2012 — he's responsible for leading and developing partnerships and omnichannel customer experiences that span all forms of media. (In case you wondered, monde means "world" in several languages and delez an alternative to "delicious.")

A magazine fanatic and Lego advocate, Bough is Twitter champ, with more than 14 thousand followers. He co-authored the 2010 book Perspectives on Social Media Marketing and has been recognized as one of business' hottest rising stars on lists complied by Fortune, Fast Company, Ebony and The Internationalist.

Allegiance Wants to 'Change the DNA' of Customer Experience

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It isn't always pleasant to acknowledge the negative. But the data didn't lie — and HireVue reports it revealed a story of customer dissatisfaction. 

Porter Williams, director operations and client services at HireVue, a 150-employee human resources technology provider, told CMSWire a quarterly survey showed a high level of discontent among customers migrating from the company's old platform to a new one.

“This set of unhappy customers represented 20 percent of our customer base,” Williams said. “And most were up for renewal. A huge percentage of our customer base might have defected if we had been oblivious to their concerns.”

Instead, it addressed them — with the help of customer data insights from the Allegiance Software customer experience platform. It’s one reason South Jordan, Utah-based Allegiance has been able to increase its workforce 50 percent the past couple of years to 115.

Getting Started with Digital Asset Management

Getting Started with Digital Asset ManagementDAM education materials used to be scarce. We had Peter Krogh’s now legendary DAM Book, but the book’s “Digital Asset Management for photographers” subtitle left a sizable portion of would-be DAM professionals feeling left out. (Even though they should have read the book anyway.) There were a few other books, but they were either a. also for specific audiences or b. were so old that one had to wonder if, by press time, DAM’s best practices were still yet to be invented.

Things have changed. 

Important Innovation vs. Endless Expansion in WCM

Important Innovation vs. Endless Expansion in WCMWeb Content Management (WCM) is in the middle of an important innovation phase. That's right, I said it. “Innovation” because we are seeing new, as yet unmet, challenges being addressed with new capabilities. And “important” (as opposed to “trendy”) because our experience is that many of these new capabilities from WCM providers sit squarely on fixing things that don’t happen in a customer’s browser window.

An Employee-Centric Mobile Approach

In all of the focus on BYOD policies and security questions in the mobile enterprise, one thing has been missing: employees. Mobile applications have received their fair share of the attention, as have IT's concerns for security of information, networks and communication. What's missing is the understanding of employees' needs, user experience and motivations for using mobile.

Bernd Christiansen, CTO of Citrix OnLine, said in an interview in 2012,

I have the best office in the company as I overlook the parking lot. I get to watch our employees at their most productive during the day as they walk from their car to the front door. As soon as they hit the front door their access to resources are locked down and their applications and services aren’t designed to be easy to use.”

The understanding of mobile and employee needs in the workday hasn’t changed much from that view from 2012. The focus should be on access to resources, easy to use applications and services, and fitting the person’s needs.

Marketers: Make Mobile Ads More Relevant, Compelling

customer experience, Breaking Through the Mobile Haze with Relevant Ad Strategy

Organizations that advertise in mobile using a comprehensive mobile-first strategy rather than waiting on flashy technology to do the trick will win, according to new research by Forrester.

The report, Mobile Advertising: It's Time To Get Personal, claims marketers are not delivering when it comes to mobile advertising.

Without mobile-first marketing, organizations miss the opportunity to make their ads effective, said report author Jennifer Wise, a Forrester Research analyst focused on mobile marketing.

"Your mobile customer turned to his phone in that moment to do something else, whether it was to entertain himself with Candy Crush, get directions or read an article," Wise said. "Since you are 'borrowing' from this experience with your ad, that ad has to be respectful of the experience and compelling enough to get them to switch gears and focus on your brand. This means they require a new level of integration and relevancy."

We're Still Playing at Work - and IT Admins are Still Unhappy

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Knock me over with a feather: A new survey shows a lot of people waste time at the office doing all sorts of things they shouldn't … including playing games, browsing social networks and looking for new jobs. 

Last month, TeamViewer, a provider of remote control and online meeting software, asked 300 IT administrators to list some common behaviors of office workers and explain how those behaviors have affected both IT administration and the company’s bottom line.

The only thing surprising about the resulting IT Admin Behavioral Study is that the company described the results as surprising — and the fact that only 92 percent of IT admins report troublesome habits among office workers using company computers. Are the other 8 percent of IT admins ignorant or just naïve?

Microsoft Dynamics Will 'Capture Marketers Imaginations'

2014-16-April-Jamie-Fiorda

So the Big Guy is coming to marketing sometime this quarter.

Microsoft Dynamics Marketing. A 35-country launch. Ten languages. Scared yet?

“We’re really going to capture marketers’ imaginations around our customer and marketing analytics,” said Jamie Fiorda, director of Worldwide Product Marketing at Redmond, Wash.-based Microsoft.

“Every marketer is trying to prove his value and prove his investments are making an impact. What we can do with Microsoft Excel through Power BI is truly beautiful, amazing and simple.”

Will an industry drowned in marketing software bite on Bill Gates’ old stomping grounds? Has Adobe, Salesforce, Oracle, SAP, IBM had their heyday, and will Dynamics Marketing have the SharePoint effect?

Get Serious About Your Brand's Mobile Presence

Mobile gives brands a significant opportunity to reach consumers on the go, but many haven’t been able to figure out the right way to deliver a quality mobile experience. A poorly designed mobile site can create a disjointed, confusing and cluttered experience which doesn’t foster brand loyalty or drive sales — all important goals for brand marketers. It’s not just about creating a great desktop website and squeezing that onto a smaller screen. Brands need to think about mobile first design.

BYOD Helps Rediscover the Forgotten Workforce

When thinking of a mobile workforce people typically envision sales team “road warriors” or “Knowledge Workers” operating out of expensive cars or on planes, armed with flashy laptops, tablets and portable projectors. What we forget is that there are many remote, dispersed and mobile workers in far less glamorous or high wage roles. They remain outside the office environment for weeks or even months on end, performing what are often mission critical roles in the field, alone and with very little employer engagement.

The SharePoint Information Governance Problem

The SharePoint Information Governance ProblemIf you have any experience with SharePoint as a document management platform today, you know that most organizations struggle to use it effectively. You’re also likely familiar with the negative impacts that typically result from using SharePoint ineffectively: a proliferation of sites, often on a proliferation of SharePoint versions, with no clear standards on what documents should (and shouldn’t) be stored there or how, no clear guidelines for users on how to classify their documents, little to no capabilities for promoting effective information lifecycle management, little to no end user governance or oversight for things like site and document library structures, security and access settings, or document hygiene, and dozens, hundreds or even thousands of orphaned sites that, taken together, represent a digital landfill of staggering proportions.

Is Marketo the Next Acquisition Target?

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Despite what seems like one acquisition after the next in the marketing automation space and the fact many analysts consider Marketo a likely buyout target in the group, the cloud-based solutions provider remains independent.

It’s not like the company isn’t delivering strong results: revenue last year jumped 64 percent to $95.9 million. The customer base now totals more than 3,000 and Marketo boasts a subscription dollar retention rate of 100 percent during the past four quarters.

There are also signs Marketo has plans to grow its business even more.

At the JMP Securities tech conference in early March, Marketo CEO Phil Fernandez said lead management is considered a top function in marketing automation because it helps marketers build personal, long-term relationships with buyers, something that’s critically important in the business-to-consumer (B2C) market in addition to in Marketo’s core business-to-business (B2B) market. 

Prepping IT for the Internet of Things

The Internet of Things (IoT) hype focuses on how Internet-connected cars, homes, offices, appliances and gadgets will transform how we work, play and live. Sensors in water bottles, Internet-enabled tennis rackets and every kind of conceivable wearable will capture the spotlight.

With these new possibilities, the IoT will create IT resource churn as companies struggle to securely connect a deluge of devices, sensors and objects to the corporate network. According to the IDC, there will be more than 212 billion devices connected to the web by 2020, including more than 30 billion connected autonomous things.

Focus Your Business on Mobile Moments - Or Be Disrupted

Smartphones are becoming an extension of our brains. When we don't immediately find what we want, we turn to our phone or tablet and look for a service — Twitter for sharing, Uber for car services, LoseIt! for calorie counts before ordering lunch — that can. 

Manage Ad Hoc Analytics Requests Before They Bog You Down

Five Ways to Decrease Ad Hoc Analytics RequestsIn my first job as a web analyst in the late ‘90s, I worked in an IT department of a large telecommunications company. The analytics team consisted of me and another person who was part time. We worked out a pretty good process of providing standardized reporting to about 40 marketers, content editors and executives on a monthly basis.

This system would work great until our manager would stop by one of our cubes with a time-consuming, ad hoc request that would throw off our timing and perfectly tuned schedule.  The requests weren't necessarily difficult — like running a geolocation visit report based on a specific date range — they just came at inopportune times and would throw our schedule off. We called these random requests “drive bys.”

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